PRODUCT MARKETING
Develop the positioning and messages that resonate with your buyers and support the sales cycle.
Your PRODUCT MARKETING challenge
Convince buyers of your superiority.
You must create differentiated value propositions specific to each buyer persona:
- Identify and affirm your market position
- Ensure clear, compelling and consistent messages on every channel
- Explain technological complexity with clarity so your value is understood
Enable Your Sales Team
You must arm your sales team with the right messages to convince prospects of the superiority of your products and services.
- How to tailor their pitch yet always remain on message?
- How to respond to competitive objections?
- How to win more deals more often
Our PRODUCT MARKETING Services
POSITIONING
& MESSAGING DOCUMENT
Our expert Product Marketers articulate your unique value proposition and market positioning in a formal document that ensures all your communications are clear and consistent.
- Enjoy crisp messaging that resonates with global technology buyers
- Take advantage of a proven Product Marketing methodology
- Understand your buyer personas like never before
Sales Guide
Leveraging the initial Positioning & Messaging Document, the Eleius product marketers will author your company’s detailed Sales Guide that will enable new or existing sales team members to successfully pitch and sell your innovative solution.
- Your sales reps are armed and ready with all they need to succeed
- We'll provide them with detailed competitive insight, value propositions by personas, verticals and more
- We will end our assignments with a free sales enablement training session.
Product Marketing Success Stories
Datalog
Unlocking the US market: how Eleius empowered Datalog's global expansion.
Connecting Food
Blockchain-based food confidence platform entrusts marketing to Eleius.
Oodrive
Eleius repositions, relaunches and scales Europe’s first trusted collaboration suite.
Per Angusta
Procurement software disruptor identifies unique value proposition for international sales success.
Dolead
Leads-as-a-Service pioneer lands 50 customers within 6 months of US launch.
Probance
Eleius launches world first lights out marketing automation platform.
Fieldbox
Eleius tees French AI leader up to scale globally, with positioning & branding.
Splio
Global SaaS vendor successfully pivots to Loyalty Marketing category.
Tageos
RFID innovator rises to #4 global leadership position in 4 years with end-to-end outsourced marketing.