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Clarity

PRODUCT MARKETING

Develop the positioning and messages that resonate with your buyers and support the sales cycle.

Your challenge

Convince buyers of your superiority.

You must create differentiated value propositions specific to each buyer persona:

  • Identify and affirm your market position
  • Ensure clear, compelling and consistent messages on every channel
  • Explain technological complexity with clarity so your value is understood

Enable Your Sales Team

You must arm your sales team with the right messages to convince prospects of the superiority of your products and services.

  • How to tailor their pitch yet always remain on message?
  • How to respond to competitive objections?
  • How to win more deals more often

Our PRODUCT MARKETING Services

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POSITIONING
& MESSAGING DOCUMENT

Our expert Product Marketers articulate your unique value proposition and market positioning in a formal document that ensures all your communications are clear and consistent.

  • Enjoy crisp messaging that resonates with global technology buyers
  • Take advantage of a proven Product Marketing methodology
  • Understand your buyer personas like never before

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Sales Guide

Leveraging the initial Positioning & Messaging Document, the Eleius product marketers will author your company’s detailed Sales Guide that will enable new or existing sales team members to successfully pitch and sell your innovative solution.

  • Your sales reps are armed and ready with all they need to succeed
  • We'll provide them with detailed competitive insight, value propositions by personas, verticals and more
  • We will end our assignments with a free sales enablement training session.

“Eleius’ structured approach meant that we quickly saw positioning deliverables and were able to stick to our tight global launch deadline.”

Mireille Messine, CEO, Splio

    Product Marketing Success Stories

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      Datalog

      Unlocking the US market: how Eleius empowered Datalog's global expansion.

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      Connecting Food

      Blockchain-based food confidence platform entrusts marketing to Eleius.

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      Oodrive

      Eleius repositions, relaunches and scales Europe’s first trusted collaboration suite.

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      Per Angusta

      Procurement software disruptor identifies unique value proposition for international sales success.

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      Dolead

      Leads-as-a-Service pioneer lands 50 customers within 6 months of US launch.

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      Probance

      Eleius launches world first lights out marketing automation platform.

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      Fieldbox

      Eleius tees French AI leader up to scale globally, with positioning & branding.

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      Splio

      Global SaaS vendor successfully pivots to Loyalty Marketing category.

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      Tageos

      RFID innovator rises to #4 global leadership position in 4 years with end-to-end outsourced marketing.

      Ready to Accelerate ?

      Talk to us about your marketing challenges.

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