Develop the positioning and messages that resonate with your buyers and support the sales cycle.
Your PRODUCT MARKETING challenge
Convince buyers of your superiority.
You must create differentiated value propositions specific to each buyer persona:
- Identify and affirm your market position
- Ensure clear, compelling and consistent messages on every channel
- Explain technological complexity with clarity so your value is understood
Enable Your Sales Team
You must arm your sales team with the right messages to convince prospects of the superiority of your products and services.
- How to tailor their pitch yet always remain on message?
- How to respond to competitive objections?
- How to win more deals more often
Our PRODUCT MARKETING Services
& MESSAGING DOCUMENT
Our expert Product Marketers articulate your unique value proposition and market positioning in a formal document that ensures all your communications are clear and consistent.
- Enjoy crisp messaging that resonates with global technology buyers
- Take advantage of a proven Product Marketing methodology
- Understand your buyer personas like never before
Leveraging the initial Positioning & Messaging Document, the Eleius product marketers will author your company’s detailed Sales Guide that will enable new or existing sales team members to successfully pitch and sell your innovative solution.
- Your sales reps are armed and ready with all they need to succeed
- We'll provide them with detailed competitive insight, value propositions by personas, verticals and more
- We will end our assignments with a free sales enablement training session.