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		<title>Callr</title>
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		<pubDate>Mon, 24 Jul 2023 21:00:54 +0000</pubDate>
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					<description><![CDATA[<p>Callr Callr Calls on Eleius for Full Outsourced MarketingThe low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.Challenge01Define go-to-market strategy02Clarify the messaging03Refine the brand04Scale salesSolutionGO-TO- MARKET STRATEGYPRODUCT MARKETINGBrandingWEBSITEContentEVENTSuccess StoryCreating the tools to build better business conversationsCallr is a communications and conversation analytics solution ... </p>
<div><a href="https://eleius.com/growth-stories/callr/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/callr/">Callr</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e761-e1 ml5-0 ml5-1"><div class="x-row x-container max width e761-e2 ml5-8 ml5-9 ml5-a ml5-b ml5-h ml5-i"><div class="x-row-inner"><div class="x-col e761-e3 ml5-s"></div><div class="x-col e761-e4 ml5-s ml5-t"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/adloop-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e761-e5 ml5-v ml5-w ml5-x ml5-y ml5-z ml5-10 ml5-11 ml5-4 ml5-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Callr
</p></div></div></div></div><div class="x-col e761-e6 ml5-s"></div></div></div><div class="x-row x-container max width e761-e7 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-j"><div class="x-row-inner"><div class="x-col e761-e8 ml5-s"></div><div class="x-col e761-e9 ml5-s ml5-u"><div class="x-text x-text-headline e761-e10 ml5-v ml5-z ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-15 ml5-16 ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Callr Calls on Eleius for Full Outsourced Marketing</h1></div></div></div><div class="x-text x-text-headline e761-e11 ml5-v ml5-w ml5-z ml5-10 ml5-17 ml5-18 ml5-19 ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e761-e12 ml5-1l ml5-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e761-e13 ml5-s"></div></div></div></div><div class="x-section e761-e14 ml5-0 ml5-2"><div class="x-row x-container max width e761-e15 ml5-8 ml5-b ml5-d ml5-e ml5-h ml5-k"><div class="x-row-inner"><div class="x-col e761-e16 ml5-s ml5-u"><span class="x-image e761-e17 ml5-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Callr.png" width="2758" height="1265" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e761-e18 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-l"><div class="x-row-inner"><div class="x-col e761-e19 ml5-s"><div class="x-text x-text-headline e761-e20 ml5-v ml5-w ml5-11 ml5-18 ml5-1a ml5-1b ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e761-e21 ml5-s"><div class="x-text x-text-headline e761-e22 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e761-e23 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define go-to-market strategy</h2></div></div></div></div><div class="x-col e761-e24 ml5-s"><div class="x-text x-text-headline e761-e25 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e761-e26 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e761-e27 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-m"><div class="x-row-inner"><div class="x-col e761-e28 ml5-s"></div><div class="x-col e761-e29 ml5-s"><div class="x-text x-text-headline e761-e30 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e761-e31 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e761-e32 ml5-s"><div class="x-text x-text-headline e761-e33 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e761-e34 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Scale sales</h2></div></div></div></div></div></div><div class="x-row x-container max width e761-e35 ml5-8 ml5-a ml5-c ml5-f ml5-n ml5-o"><div class="x-row-inner"><div class="x-col e761-e36 ml5-s"><div class="x-text x-text-headline e761-e37 ml5-v ml5-w ml5-11 ml5-18 ml5-1a ml5-1b ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e761-e38 ml5-s"><span class="x-image e761-e39 ml5-1m ml5-1n ml5-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/go-to-market-strategy-1.png" width="225" height="168" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e40 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1g ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">GO-TO- MARKET STRATEGY</h3></div></div></div></div><div class="x-col e761-e41 ml5-s"><span class="x-image e761-e42 ml5-1m ml5-1o ml5-1p"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e43 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1h ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT MARKETING</h3></div></div></div></div><div class="x-col e761-e44 ml5-s"><span class="x-image e761-e45 ml5-1m ml5-1n ml5-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e46 ml5-v ml5-12 ml5-13 ml5-14 ml5-16 ml5-1b ml5-1f ml5-1i ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div></div></div><div class="x-row x-container max width e761-e47 ml5-8 ml5-a ml5-e ml5-f ml5-g ml5-n ml5-p"><div class="x-row-inner"><div class="x-col e761-e48 ml5-s"></div><div class="x-col e761-e49 ml5-s"><span class="x-image e761-e50 ml5-1m ml5-1o ml5-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e51 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1i ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div><div class="x-col e761-e52 ml5-s"><span class="x-image e761-e53 ml5-1m ml5-1o ml5-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e54 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1i ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e761-e55 ml5-s"><span class="x-image e761-e56 ml5-1m ml5-1o ml5-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e57 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1j ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EVENT</h3></div></div></div></div></div></div></div><div class="x-section e761-e58 ml5-0 ml5-2"><div class="x-row x-container max width e761-e59 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-q"><div class="x-row-inner"><div class="x-col e761-e60 ml5-s"><div class="x-text x-text-headline e761-e61 ml5-v ml5-w ml5-11 ml5-18 ml5-1a ml5-1b ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e761-e62 ml5-s"><div class="x-text x-text-headline e761-e63 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Creating the tools to build better business conversations</h2></div></div></div><div class="x-text x-text-headline e761-e64 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Callr is a communications and conversation analytics solution that gives companies the tools they need to build conversations into their apps and business processes.
<br><br>
Founded in 2011 as a registered telecommunications carrier, Callr is an early pioneer of the Communications platform-as-a-service category.
</p></div></div></div><div class="x-text x-text-headline e761-e65 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Seeking the new opportunities for growth</h2></div></div></div><div class="x-text x-text-headline e761-e66 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Callr came to Eleius seeking a better understanding of its customers and markets in order to better steer its product, sales and marketing efforts. 
<br><br>
In effect, although Callr kept detailed data on the evolution of the services its customers were consuming, it was harder for them to determine what defined their most attractive customers: their ultimate line of business, the countries where they operated, what they were building, and how their own markets were moving. 
</p></div></div></div><div class="x-text x-text-headline e761-e67 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Uncovering the most attractive use cases and markets</h2></div></div></div><div class="x-text x-text-headline e761-e68 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius led a strategic assignment to determine Callr’s ideal customer profiles and to home in on the specific niches and use cases it needed to focus on to grow:
<br>
<br>
<ul>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Enhanced and resegmented its customer database to understand growth, profitability, customer cohorts, and product-market fit.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Identified, scored and sized niches to defend, grow and explore.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Interviewed users to discover their challenges and where they saw the most value.
</li>
</ul></p></div></div></div><div class="x-text x-text-headline e761-e69 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Effective application of strategy</h2></div></div></div><div class="x-text x-text-headline e761-e70 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Having assessed that Callr’s strengths and market potential lay in facilitating high-consideration transactions, in the property and automotive sectors in particular, Callr was then able to more effectively focus its efforts and to serve an industry-wide shift to marketplace and technology-enabled business models in these sectors.
<br><br>
From there on, we  we moved to to rebrand and relaunch the company:
<br>
<br>


<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Category design: Used the recent uptick in interest in AI speech analytics to update the positioning of “call tracking” as  “conversation intelligence”.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Created specific messaging by sector and buyer persona concentrating on business benefits.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Developed a fresh brand identity.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Designed a website to enable guided selling.
</li>
<br></p></div></div></div></div></div></div></div><div class="x-section e761-e71 ml5-0 ml5-3"><div class="x-row e761-e72 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-r"><div class="x-row-inner"><div class="x-col e761-e73 ml5-s"><span class="x-image e761-e74 ml5-1m ml5-1o ml5-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Callr-1.png" width="990" height="1745" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/callr/">Callr</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Datalog</title>
		<link>https://eleius.com/growth-stories/datalog/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 20:00:06 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Gallery-Precision]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=717</guid>

					<description><![CDATA[<p>DatalogUnlocking the US Market: How Eleius Empowered Datalog's Global ExpansionFrom positioning to lead generation, Eleius transformed Datalog's marketing strategy and spearheaded their successful entry into the US market. Challenge01Define the value02Clarify the messaging03Launch in US04Generate leadsSolutionProduct MarketingBrandGUIDELINESWebsiteSALES PRESENTATIONEBOOKVIDEOEVENTLEADGENERATION"Eleius is much more than an international agency—their team is the global extension of my marketing department. I rely on Eleius to help ... </p>
<div><a href="https://eleius.com/growth-stories/datalog/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/datalog/">Datalog</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e717-e1 mjx-0 mjx-1"><div class="x-row x-container max width e717-e2 mjx-a mjx-b mjx-c mjx-d mjx-e mjx-j mjx-k"><div class="x-row-inner"><div class="x-col e717-e3 mjx-w"></div><div class="x-col e717-e4 mjx-w mjx-x"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/per-angusta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e717-e5 mjx-z mjx-10 mjx-11 mjx-12 mjx-13 mjx-14 mjx-15 mjx-16 mjx-6 mjx-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Datalog</h2></div></div></div></div><div class="x-col e717-e6 mjx-w"></div></div></div><div class="x-row x-container max width e717-e7 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-l"><div class="x-row-inner"><div class="x-col e717-e8 mjx-w"></div><div class="x-col e717-e9 mjx-w mjx-y"><div class="x-text x-text-headline e717-e10 mjx-z mjx-12 mjx-14 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1a mjx-1b mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Unlocking the US Market: How Eleius Empowered Datalog's Global Expansion</h1></div></div></div><div class="x-text x-text-headline e717-e11 mjx-z mjx-10 mjx-12 mjx-14 mjx-15 mjx-1c mjx-1d mjx-1e mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">From positioning to lead generation, Eleius transformed Datalog's marketing strategy and spearheaded their successful entry into the US market.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e717-e12 mjx-1q mjx-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e717-e13 mjx-w"></div></div></div></div><div class="x-section e717-e14 mjx-0 mjx-2 mjx-3"><div class="x-row x-container max width e717-e15 mjx-a mjx-d mjx-e mjx-g mjx-j mjx-m"><div class="x-row-inner"><div class="x-col e717-e16 mjx-w mjx-y"><span class="x-image e717-e17 mjx-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Datalog-1-e1690298133318.png" width="2633" height="1179" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e717-e18 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-n"><div class="x-row-inner"><div class="x-col e717-e19 mjx-w"><div class="x-text x-text-headline e717-e20 mjx-z mjx-10 mjx-12 mjx-16 mjx-1d mjx-1f mjx-1g mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e717-e21 mjx-w"><div class="x-text x-text-headline e717-e22 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e717-e23 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e717-e24 mjx-w"><div class="x-text x-text-headline e717-e25 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e717-e26 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e717-e27 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-o"><div class="x-row-inner"><div class="x-col e717-e28 mjx-w"></div><div class="x-col e717-e29 mjx-w"><div class="x-text x-text-headline e717-e30 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e717-e31 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Launch in US</h2></div></div></div></div><div class="x-col e717-e32 mjx-w"><div class="x-text x-text-headline e717-e33 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e717-e34 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Generate leads</h2></div></div></div></div></div></div><div class="x-row x-container max width e717-e35 mjx-a mjx-c mjx-d mjx-f mjx-h mjx-p mjx-q"><div class="x-row-inner"><div class="x-col e717-e36 mjx-w"><div class="x-text x-text-headline e717-e37 mjx-z mjx-10 mjx-12 mjx-16 mjx-1d mjx-1f mjx-1g mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e717-e38 mjx-w"><span class="x-image e717-e39 mjx-1r mjx-1s mjx-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e40 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1k mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e717-e41 mjx-w"><span class="x-image e717-e42 mjx-1r mjx-1t mjx-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e43 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Brand<br />GUIDELINES</h3></div></div></div></div><div class="x-col e717-e44 mjx-w"><span class="x-image e717-e45 mjx-1r mjx-1t mjx-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e46 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div></div></div><div class="x-row x-container max width e717-e47 mjx-a mjx-c mjx-d mjx-f mjx-h mjx-p mjx-r"><div class="x-row-inner"><div class="x-col e717-e48 mjx-w"></div><div class="x-col e717-e49 mjx-w"><span class="x-image e717-e50 mjx-1r mjx-1t mjx-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e51 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES PRESENTATION</h3></div></div></div></div><div class="x-col e717-e52 mjx-w"><span class="x-image e717-e53 mjx-1r mjx-1t mjx-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e54 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EBOOK</h3></div></div></div></div><div class="x-col e717-e55 mjx-w"><span class="x-image e717-e56 mjx-1r mjx-1t mjx-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e57 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">VIDEO</h3></div></div></div></div></div></div><div class="x-row x-container max width e717-e58 mjx-a mjx-c mjx-d mjx-f mjx-h mjx-p mjx-s"><div class="x-row-inner"><div class="x-col e717-e59 mjx-w"></div><div class="x-col e717-e60 mjx-w"><span class="x-image e717-e61 mjx-1r mjx-1t mjx-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="850" height="597" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e62 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1m mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EVENT</h3></div></div></div></div><div class="x-col e717-e63 mjx-w"><span class="x-image e717-e64 mjx-1r mjx-1s mjx-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="85" height="87" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e65 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1m mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">LEAD<br />GENERATION</h3></div></div></div></div><div class="x-col e717-e66 mjx-w"></div></div></div></div><div class="x-section e717-e67 mjx-0 mjx-2 mjx-4"><div class="x-row x-container max width e717-e68 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-t"><div class="x-row-inner"><div class="x-col e717-e69 mjx-w mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e717-e70 mjx-1x"><div class="x-div e717-e71 mjx-1x"><div class="x-slide-container-viewport is-loading e717-e72 mjx-1y" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e717-e73 mjx-1z" data-x-slide=""><div class="x-text x-text-headline e717-e74 mjx-z mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1d mjx-1n mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">"Eleius is much more than an international agency—their team is the global extension of my marketing department. I rely on Eleius to help me position, message, and brand Datalog, and execute global lead generation for our company from Paris. This is truly unique."</h2></div></div></div><div class="x-text x-text-headline e717-e75 mjx-z mjx-10 mjx-12 mjx-15 mjx-16 mjx-1d mjx-1f mjx-1o mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><b>Bernard Duhoux</b>, Head of Marketing</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e717-e76 mjx-20" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e717-e77 mjx-0 mjx-2 mjx-3"><div class="x-row x-container max width e717-e78 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-u"><div class="x-row-inner"><div class="x-col e717-e79 mjx-w"><div class="x-text x-text-headline e717-e80 mjx-z mjx-10 mjx-12 mjx-16 mjx-1d mjx-1f mjx-1g mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e717-e81 mjx-w"><div class="x-text x-text-headline e717-e82 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A 20-year-old software firm eyeing the US market</h2></div></div></div><div class="x-text x-text-headline e717-e83 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Datalog built a comprehensive Treasury Management System that stands out in the global market for cash management solutions with its unique modularity, breadth and flexibility. With a new SaaS offering, it set its sights on global opportunities. </p></div></div></div><div class="x-text x-text-headline e717-e84 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">An in-house + outsourced marketing partnership</h2></div></div></div><div class="x-text x-text-headline e717-e85 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Datalog tapped Eleius to augment their existing in-house resources, bring an international market perspective, and take them to the next level. We were hired to position the company, rebrand it and launch it at the top US event in its category. </p></div></div></div><div class="x-text x-text-headline e717-e86 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Building the launchpad</h2></div></div></div><div class="x-text x-text-headline e717-e87 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In the first phase, Eleius successfully articulated Datalog’s benefits to corporate treasurers, designed a new brand identity, released a new website, and produced tools to carry the message through sales channels.</p></div></div></div><div class="x-text x-text-headline e717-e88 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Scalable lead generation </h2></div></div></div><div class="x-text x-text-headline e717-e89 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In the next phase, Eleius’ growth team took over the go-to-market campaign. Datalog had just one representative in North America, but efforts from Paris were effective at generating new leads via industry event activations, PPC campaigns, landing pages, and email sequences.
</p></div></div></div><div class="x-text x-text-headline e717-e90 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Looking ahead</h2></div></div></div><div class="x-text x-text-headline e717-e91 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">With more to do, Datalog is depending on Eleius as its turnkey marketing partner. Our mission moving forward is to increase visibility in the market, create SEO content, streamline sales operations, and generate more leads.</p></div></div></div></div></div></div></div><div class="x-section e717-e92 mjx-0 mjx-5"><div class="x-row e717-e93 mjx-a mjx-c mjx-f mjx-i mjx-v"><div class="x-row-inner"><div class="x-col e717-e94 mjx-w"><span class="x-image e717-e95 mjx-1r mjx-1t mjx-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Datalog-1.png" width="1980" height="4387" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/datalog/">Datalog</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Oodrive</title>
		<link>https://eleius.com/growth-stories/oodrive/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 16:00:02 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Gallery-Precision]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=843</guid>

					<description><![CDATA[<p>Oodrive Eleius Repositions and Relauches Europe&#8217;s First Trusted Collaboration SuiteOodrive turned to Eleius to transform its messaging, branding and run lead generation campaigns.Challenge01Define the value02Clarify the messaging03Refine the brand04Relaunch the companySolutionPRODUCTMARKETINGBrandingWEBSITEVIDEOSALES PRESENTATIONGROWTH CAMPAIGN"Eleius was instrumental in helping us reposition, rebrand and relaunch Oodrive. The positioning work done by Eleius was world class. And the new brand identity produced by Eleius ... </p>
<div><a href="https://eleius.com/growth-stories/oodrive/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/oodrive/">Oodrive</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e843-e1 mnf-0 mnf-1"><div class="x-row x-container max width e843-e2 mnf-a mnf-b mnf-c mnf-d mnf-e mnf-l mnf-m"><div class="x-row-inner"><div class="x-col e843-e3 mnf-x"></div><div class="x-col e843-e4 mnf-x mnf-y"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/quanta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e843-e5 mnf-10 mnf-11 mnf-12 mnf-13 mnf-14 mnf-15 mnf-16 mnf-17 mnf-6 mnf-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Oodrive
</p></div></div></div></div><div class="x-col e843-e6 mnf-x"></div></div></div><div class="x-row x-container max width e843-e7 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-n"><div class="x-row-inner"><div class="x-col e843-e8 mnf-x"></div><div class="x-col e843-e9 mnf-x mnf-z"><div class="x-text x-text-headline e843-e10 mnf-10 mnf-13 mnf-15 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1b mnf-1c mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Repositions and Relauches Europe&rsquo;s First Trusted Collaboration Suite</h1></div></div></div><div class="x-text x-text-headline e843-e11 mnf-10 mnf-11 mnf-13 mnf-15 mnf-16 mnf-17 mnf-1d mnf-1e mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Oodrive turned to Eleius to transform its messaging, branding and run lead generation campaigns.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e843-e12 mnf-1r mnf-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e843-e13 mnf-x"></div></div></div></div><div class="x-section e843-e14 mnf-0 mnf-2 mnf-3"><div class="x-row x-container max width e843-e15 mnf-a mnf-d mnf-e mnf-g mnf-h mnf-l mnf-o"><div class="x-row-inner"><div class="x-col e843-e16 mnf-x mnf-z"><span class="x-image e843-e17 mnf-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Oodrive-e1690204505580.png" width="2620" height="1103" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e843-e18 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-p"><div class="x-row-inner"><div class="x-col e843-e19 mnf-x"><div class="x-text x-text-headline e843-e20 mnf-10 mnf-11 mnf-13 mnf-17 mnf-1e mnf-1f mnf-1g mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e843-e21 mnf-x"><div class="x-text x-text-headline e843-e22 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e843-e23 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e843-e24 mnf-x"><div class="x-text x-text-headline e843-e25 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e843-e26 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e843-e27 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-q"><div class="x-row-inner"><div class="x-col e843-e28 mnf-x"></div><div class="x-col e843-e29 mnf-x"><div class="x-text x-text-headline e843-e30 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e843-e31 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e843-e32 mnf-x"><div class="x-text x-text-headline e843-e33 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e843-e34 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Relaunch the company</h2></div></div></div></div></div></div><div class="x-row x-container max width e843-e35 mnf-a mnf-c mnf-d mnf-f mnf-i mnf-r mnf-s"><div class="x-row-inner"><div class="x-col e843-e36 mnf-x"><div class="x-text x-text-headline e843-e37 mnf-10 mnf-11 mnf-13 mnf-17 mnf-1e mnf-1f mnf-1g mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e843-e38 mnf-x"><span class="x-image e843-e39 mnf-1s mnf-1t mnf-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e40 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1l mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e843-e41 mnf-x"><span class="x-image e843-e42 mnf-1s mnf-1u mnf-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e43 mnf-10 mnf-13 mnf-18 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e843-e44 mnf-x"><span class="x-image e843-e45 mnf-1s mnf-1u mnf-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e46 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div></div></div><div class="x-row x-container max width e843-e47 mnf-a mnf-c mnf-d mnf-h mnf-i mnf-j mnf-r mnf-t"><div class="x-row-inner"><div class="x-col e843-e48 mnf-x"></div><div class="x-col e843-e49 mnf-x"><span class="x-image e843-e50 mnf-1s mnf-1u mnf-1x"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e51 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">VIDEO</h3></div></div></div></div><div class="x-col e843-e52 mnf-x"><span class="x-image e843-e53 mnf-1s mnf-1u mnf-1x"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e54 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES PRESENTATION</h3></div></div></div></div><div class="x-col e843-e55 mnf-x"><span class="x-image e843-e56 mnf-1s mnf-1u mnf-1y"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="42" height="43" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e57 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1n mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">GROWTH <br />CAMPAIGN</h3></div></div></div></div></div></div></div><div class="x-section e843-e58 mnf-0 mnf-2 mnf-4"><div class="x-row x-container max width e843-e59 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-u"><div class="x-row-inner"><div class="x-col e843-e60 mnf-x mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e843-e61 mnf-20"><div class="x-div e843-e62 mnf-20"><div class="x-slide-container-viewport is-loading e843-e63 mnf-21" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e843-e64 mnf-22" data-x-slide=""><div class="x-text x-text-headline e843-e65 mnf-10 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1e mnf-1o mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">"Eleius was instrumental in helping us reposition, rebrand and relaunch Oodrive. The positioning work done by Eleius was world class. And the new brand identity produced by Eleius is sleek and professional."</h2></div></div></div><div class="x-text x-text-headline e843-e66 mnf-10 mnf-11 mnf-13 mnf-16 mnf-17 mnf-1e mnf-1f mnf-1p mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Stanislas de Remur</strong>, CEO, Oodrive</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e843-e67 mnf-23" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e843-e68 mnf-0 mnf-2 mnf-3"><div class="x-row x-container max width e843-e69 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-v"><div class="x-row-inner"><div class="x-col e843-e70 mnf-x"><div class="x-text x-text-headline e843-e71 mnf-10 mnf-11 mnf-13 mnf-17 mnf-1e mnf-1f mnf-1g mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e843-e72 mnf-x"><div class="x-text x-text-headline e843-e73 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Demand on the upswing</h2></div></div></div><div class="x-text x-text-headline e843-e74 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In 2021, with an upswing in demand for secure and sovereign collaboration solutions in Europe, Oodrive set its sight on growing its sales outside of its home market in France. </p></div></div></div><div class="x-text x-text-headline e843-e75 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A new identify and relaunch</h2></div></div></div><div class="x-text x-text-headline e843-e76 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The company’s management team decided that it needed a messaging and branding refresh to support its new ambitions and started to look for a marketing partner to lead its international relaunch.</p></div></div></div><div class="x-text x-text-headline e843-e77 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">1 Rebrand x 6 Languages </h2></div></div></div><div class="x-text x-text-headline e843-e78 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius offered to fully position, message, brand and relaunch Oodrive in English, French, Spanish, Dutch, Italian and German. 
<br>
<br>
Oodrive was impressed with the graphic design portfolio of Eleius, its unique approach based on the preliminary authoring of a detailed positioning platform prior to rebranding, strong expertise in relaunching software vendors, its unique ability to produce all marketing assets in English first and then “transcreate” them into all other primary European languages with skilled tech savvy copywriters in all languages.
</p></div></div></div><div class="x-text x-text-headline e843-e79 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Positioning to their strengths</h2></div></div></div><div class="x-text x-text-headline e843-e80 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">A 10-week assignment by a duo of Eleius product marketers followed a rigorous process to author a document detailing the company’s unique value proposition, positioning, and messaging, at the corporate level down to individual products in the Oodrive suite.
<br>
<br>
In particular, the Eleius messaging assignment led to position the company as offering “Europe’s first trusted collaboration suite”. A number of case studies were authored to guide future customer testimonial best practices in relaying the company’s key messaging and selling points.
</p></div></div></div><div class="x-text x-text-headline e843-e81 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Global launch, and beyond</h2></div></div></div><div class="x-text x-text-headline e843-e82 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In less than 6 months, the mission to relaunch Oodrive was accomplished. Eleius participated in a company wide kick-off to reveal the new identity and all the new marketing and sales assets it had produced.<br /><br />Eleius then led agile iterative lead generation campaigns for Oodrive over a period of one year.<br /><br />The collaboration enabled the company to step up its lead generation game, integrate its marketing and sales team better, and progressively adopt key growth hacking and campaign.</p></div></div></div></div></div></div></div><div class="x-section e843-e83 mnf-0 mnf-5"><div class="x-row e843-e84 mnf-a mnf-c mnf-f mnf-k mnf-w"><div class="x-row-inner"><div class="x-col e843-e85 mnf-x"><span class="x-image e843-e86 mnf-1s mnf-1u mnf-1z"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Oodrive.png" width="1980" height="4983" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/oodrive/">Oodrive</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Dolead</title>
		<link>https://eleius.com/growth-stories/dolead/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 13:00:06 +0000</pubDate>
				<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Precision]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Precision]]></category>
		<guid isPermaLink="false">http://eleius.com/?page_id=155</guid>

					<description><![CDATA[<p>DoleadLeads-as-a-Service pioneer lands 50 customers within 6 months of US launchIn under four months, Eleius helped Dolead to define its market positioning, develop crisp messaging, and ready its sales team for US market success.SolutionProduct MarketingBrandingWebsiteContentDatabase ConstructionData ScienceSales Training“Working with Eleius was impressive, not just in terms of quality, but for the speed at which they were able to deliver. This ... </p>
<div><a href="https://eleius.com/growth-stories/dolead/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/dolead/">Dolead</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e155-e1 m4b-0 m4b-1 m4b-2"><div class="x-row x-container max width e155-e2 m4b-b m4b-c m4b-d m4b-e m4b-f m4b-m m4b-n"><div class="x-row-inner"><div class="x-col e155-e3 m4b-12"></div><div class="x-col e155-e4 m4b-12 m4b-13"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/dolead-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e155-e5 m4b-16 m4b-17 m4b-18 m4b-19 m4b-1a m4b-1b m4b-1c m4b-1d m4b-7 m4b-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Dolead</h2></div></div></div></div><div class="x-col e155-e6 m4b-12"></div></div></div><div class="x-row x-container max width e155-e7 m4b-b m4b-d m4b-e m4b-f m4b-g m4b-m m4b-o"><div class="x-row-inner"><div class="x-col e155-e8 m4b-12"></div><div class="x-col e155-e9 m4b-12 m4b-14"><div class="x-text x-text-headline e155-e10 m4b-16 m4b-19 m4b-1b m4b-1c m4b-1d m4b-1e m4b-1f m4b-1g m4b-1h m4b-1i m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Leads-as-a-Service pioneer lands 50 customers within 6 months of US launch</h1></div></div></div><div class="x-text x-text-headline e155-e11 m4b-16 m4b-17 m4b-19 m4b-1b m4b-1c m4b-1d m4b-1j m4b-1k m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">In under four months, Eleius helped Dolead to define its market positioning, <br />develop crisp messaging, and ready its sales team for US market success.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e155-e12 m4b-1y m4b-a" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e155-e13 m4b-12"></div></div></div></div><div class="x-section e155-e14 m4b-0 m4b-3 m4b-4"><div class="x-row x-container max width e155-e15 m4b-b m4b-e m4b-f m4b-h m4b-i m4b-m m4b-p"><div class="x-row-inner"><div class="x-col e155-e16 m4b-12 m4b-14"><span class="x-image e155-e17 m4b-1z"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/mockup-dolead-1-2.png" width="1000" height="436" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e155-e18 m4b-b m4b-d m4b-e m4b-g m4b-j m4b-q m4b-r"><div class="x-row-inner"><div class="x-col e155-e19 m4b-12"><div class="x-text x-text-headline e155-e20 m4b-16 m4b-17 m4b-19 m4b-1k m4b-1l m4b-1m m4b-1n m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e155-e21 m4b-12"><span class="x-image e155-e22 m4b-1z m4b-20 m4b-21"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e23 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1p m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e155-e24 m4b-12"><span class="x-image e155-e25 m4b-1z m4b-21 m4b-22"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e26 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1q m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e155-e27 m4b-12"><span class="x-image e155-e28 m4b-1z m4b-21 m4b-23"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e29 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1q m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div></div></div><div class="x-row x-container max width e155-e30 m4b-b m4b-d m4b-e m4b-i m4b-j m4b-k m4b-q m4b-s"><div class="x-row-inner"><div class="x-col e155-e31 m4b-12"></div><div class="x-col e155-e32 m4b-12"><span class="x-image e155-e33 m4b-1z m4b-20 m4b-21"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e34 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1q m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e155-e35 m4b-12"><span class="x-image e155-e36 m4b-1z m4b-20 m4b-21"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/fam-construction-1.png" width="286" height="204" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e37 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1r m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Database Construction</h3></div></div></div></div><div class="x-col e155-e38 m4b-12"><span class="x-image e155-e39 m4b-1z m4b-20 m4b-21"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/data-science-1.png" width="242" height="198" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e40 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1r m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Data Science</h3></div></div></div></div></div></div><div class="x-row x-container max width e155-e41 m4b-b m4b-d m4b-e m4b-i m4b-j m4b-k m4b-q m4b-t"><div class="x-row-inner"><div class="x-col e155-e42 m4b-12"></div><div class="x-col e155-e43 m4b-12"><span class="x-image e155-e44 m4b-1z m4b-20 m4b-21"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e155-e45 m4b-16 m4b-19 m4b-1f m4b-1g m4b-1i m4b-1m m4b-1o m4b-1s m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Sales Training</h3></div></div></div></div><div class="x-col e155-e46 m4b-12"></div><div class="x-col e155-e47 m4b-12"></div></div></div></div><div class="x-section e155-e48 m4b-0 m4b-3 m4b-5"><div class="x-row x-container max width e155-e49 m4b-b m4b-d m4b-e m4b-f m4b-g m4b-m m4b-u"><div class="x-row-inner"><div class="x-col e155-e50 m4b-12 m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e155-e51 m4b-24"><div class="x-div e155-e52 m4b-24"><div class="x-slide-container-viewport is-loading e155-e53 m4b-25" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e155-e54 m4b-26" data-x-slide=""><div class="x-text x-text-headline e155-e55 m4b-16 m4b-1c m4b-1e m4b-1f m4b-1g m4b-1k m4b-1n m4b-1t m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">“Working with Eleius was impressive, not just in terms of quality, but for the speed at which they were able to deliver. This partnership gave Dolead the marketing and sales overhaul it needed to hit the ground running in the American market.”</h2></div></div></div><div class="x-text x-text-headline e155-e56 m4b-16 m4b-17 m4b-19 m4b-1c m4b-1k m4b-1l m4b-1n m4b-1u m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Nicolas Rose</strong>, Partner at XAnge and Dolead board member</h3></div></div></div></div><div class="x-slide e155-e57 m4b-26" data-x-slide=""><div class="x-text x-text-headline e155-e58 m4b-16 m4b-1c m4b-1e m4b-1f m4b-1g m4b-1k m4b-1n m4b-1t m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">“The deliverables are world class. Prospects understand straightaway the value we bring to them. We signed 50 customers within 6 months of our US launch thanks in great part to our partnership with Eleius.”</h2></div></div></div><div class="x-text x-text-headline e155-e59 m4b-16 m4b-17 m4b-19 m4b-1c m4b-1k m4b-1l m4b-1n m4b-1u m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Arthur Saint-Pere</strong>, Co-founder and CEO, Dolead</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row e155-e60 m4b-27" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e155-e61 m4b-0 m4b-3 m4b-4"><div class="x-row x-container max width e155-e62 m4b-b m4b-d m4b-e m4b-f m4b-g m4b-m m4b-v"><div class="x-row-inner"><div class="x-col e155-e63 m4b-12"><div class="x-text x-text-headline e155-e64 m4b-16 m4b-17 m4b-19 m4b-1k m4b-1l m4b-1m m4b-1n m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e155-e65 m4b-12"><div class="x-text x-text-headline e155-e66 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1e m4b-1f m4b-1g m4b-1n m4b-1v m4b-1w m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The Foundation for Successful International Expansion</h2></div></div></div><div class="x-text x-text-headline e155-e67 m4b-16 m4b-19 m4b-1c m4b-1e m4b-1f m4b-1j m4b-1k m4b-1n m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary"><p>Dolead is reshaping the lead generation space with the world’s first AI-powered, paid media Leads-as-a-Service solution.<br />
<br />
In summer 2018 the company raised significant funding and set its sights on North America. With four months to go before the CEO’s planned relocation and aware that marketing was critical to a successful US launch, Dolead contacted Eleius on the recommendation of an investor.</p></p></div></div></div><div class="x-text x-text-headline e155-e68 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1e m4b-1f m4b-1g m4b-1n m4b-1v m4b-1w m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Developing a Compelling Value Proposition</h2></div></div></div><div class="x-text x-text-headline e155-e69 m4b-16 m4b-19 m4b-1c m4b-1e m4b-1f m4b-1j m4b-1k m4b-1n m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Through research, workshops, and interviews, Eleius articulated the company’s fundamental breakthrough. The result was a repositioning as a martech vendor and a claim to a new <em>Leads-as-a-Service</em> category.</p></div></div></div><div class="x-text x-text-headline e155-e70 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1e m4b-1f m4b-1g m4b-1n m4b-1v m4b-1w m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Standing out from the Crowd with Branding</h2></div></div></div><div class="x-text x-text-headline e155-e71 m4b-16 m4b-19 m4b-1c m4b-1e m4b-1f m4b-1j m4b-1k m4b-1n m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary"><p>Next, following workshops with the Dolead team, Eleius authored brand identity guidelines defining the company’s visual and written identity.</p>
<p>Eleius then set about redesigning Dolead’s website. The resulting redesign, combined with clear, conversion-oriented copy, gave Dolead a website that sells. Eleius also developed a set of ebooks and worked with a US market research company to produce a whitepaper in order to kick-start the company’s lead generation.</p>
<p>The Eleius Data team also provided expert advice on how to construct and enrich Dolead’s target addressable market database, in addition to how to score contacts by their propensity to buy.</p></p></div></div></div><div class="x-text x-text-headline e155-e72 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1e m4b-1f m4b-1g m4b-1n m4b-1v m4b-1w m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A Successful Sales Machine in Record Time</h2></div></div></div><div class="x-text x-text-headline e155-e73 m4b-16 m4b-19 m4b-1c m4b-1e m4b-1f m4b-1j m4b-1k m4b-1n m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary"><p>Eleius completed the project in 3 months and 20 days. Arthur relocated to Boston confident in having a crystal-clear value proposition, an engaging website and impactful marketing assets. Eleius also trained the US sales team on the company’s positioning and pitch.</p>
<p>Dolead landed 50 new clients within six months of opening the US office. It attributes a large part of this success to its collaboration with Eleius.</p></p></div></div></div></div></div></div></div><div class="x-section e155-e74 m4b-0 m4b-2 m4b-3"><div class="x-row x-container max width e155-e75 m4b-b m4b-d m4b-e m4b-f m4b-g m4b-m m4b-w"><div class="x-row-inner"><div class="x-col e155-e76 m4b-12"><div class="x-text x-text-headline e155-e77 m4b-16 m4b-17 m4b-19 m4b-1d m4b-1k m4b-1l m4b-1m m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Results</p></div></div></div></div><div class="x-col e155-e78 m4b-12"><div class="x-text x-text-headline e155-e79 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1d m4b-1e m4b-1f m4b-1g m4b-1v m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e155-e80 m4b-16 m4b-19 m4b-1c m4b-1d m4b-1e m4b-1f m4b-1j m4b-1k m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Successful US launch and sales enablement</h2></div></div></div></div><div class="x-col e155-e81 m4b-12"><div class="x-text x-text-headline e155-e82 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1d m4b-1e m4b-1f m4b-1g m4b-1v m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e155-e83 m4b-16 m4b-19 m4b-1c m4b-1d m4b-1e m4b-1f m4b-1j m4b-1k m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">50 customers signed in the US within 6 months of Boston office opening</h2></div></div></div></div></div></div><div class="x-row x-container max width e155-e84 m4b-b m4b-d m4b-e m4b-f m4b-g m4b-m m4b-x"><div class="x-row-inner"><div class="x-col e155-e85 m4b-12"></div><div class="x-col e155-e86 m4b-12"><div class="x-text x-text-headline e155-e87 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1d m4b-1e m4b-1f m4b-1g m4b-1v m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e155-e88 m4b-16 m4b-19 m4b-1c m4b-1d m4b-1e m4b-1f m4b-1j m4b-1k m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Drastically increased pipeline velocity</h2></div></div></div></div><div class="x-col e155-e89 m4b-12"><div class="x-text x-text-headline e155-e90 m4b-16 m4b-19 m4b-1a m4b-1c m4b-1d m4b-1e m4b-1f m4b-1g m4b-1v m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e155-e91 m4b-16 m4b-19 m4b-1c m4b-1d m4b-1e m4b-1f m4b-1j m4b-1k m4b-1x m4b-8 m4b-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Spain and Italy offices opened using tested US market entry model</h2></div></div></div></div></div></div></div><div class="x-section e155-e92 m4b-0 m4b-6"><div class="x-row e155-e93 m4b-b m4b-d m4b-g m4b-l m4b-y m4b-z"><div class="x-row-inner"><div class="x-col e155-e94 m4b-12 m4b-15"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/dolead-mockup-affiche.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e155-e95 m4b-12 m4b-15"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/dolead-cta.png" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div><div class="x-row e155-e96 m4b-b m4b-d m4b-g m4b-l m4b-y m4b-10"><div class="x-row-inner"><div class="x-col e155-e97 m4b-12 m4b-15"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/dolead-serve-deserve.jpeg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div><div class="x-row e155-e98 m4b-b m4b-d m4b-g m4b-l m4b-y m4b-11"><div class="x-row-inner"><div class="x-col e155-e99 m4b-12 m4b-15"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/dolead-mobile.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e155-e100 m4b-12 m4b-15"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/dolead-mobile-2.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/dolead/">Dolead</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Probance</title>
		<link>https://eleius.com/growth-stories/probance/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 12:00:30 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">http://eleius.com/?page_id=618</guid>

					<description><![CDATA[<p>ProbanceEleius Launches World First Lights Out Marketing Automation Platform In under five months, Eleius helped Probance to define its market positioning, develop crisp messaging, rebrand itself, and ready its business team for global revenue growth. ChallengeS01Define go-to-market strategy02Clarify the messaging03Refine the brand04Scale salesSolutionSProduct MarketingFUNDRAISINGPITCHBrandingWebsiteContentSALESENABLEMENT”Eleius pivoted us from a technology company to a marketing company with a tech focus. By repositioning ... </p>
<div><a href="https://eleius.com/growth-stories/probance/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/probance/">Probance</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e618-e1 mh6-0 mh6-1"><div class="x-row x-container max width e618-e2 mh6-a mh6-b mh6-c mh6-d mh6-e mh6-j mh6-k"><div class="x-row-inner"><div class="x-col e618-e3 mh6-v"></div><div class="x-col e618-e4 mh6-v mh6-w"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/quanta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e618-e5 mh6-y mh6-z mh6-10 mh6-11 mh6-12 mh6-13 mh6-14 mh6-6 mh6-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Probance</h2></div></div></div></div><div class="x-col e618-e6 mh6-v"></div></div></div><div class="x-row x-container max width e618-e7 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-l"><div class="x-row-inner"><div class="x-col e618-e8 mh6-v"></div><div class="x-col e618-e9 mh6-v mh6-x"><div class="x-text x-text-headline e618-e10 mh6-y mh6-11 mh6-13 mh6-14 mh6-15 mh6-16 mh6-17 mh6-18 mh6-19 mh6-1a mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Launches World First Lights Out Marketing Automation Platform
</h1></div></div></div><div class="x-text x-text-headline e618-e11 mh6-y mh6-z mh6-11 mh6-13 mh6-14 mh6-1a mh6-1b mh6-1c mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">In under five months, Eleius helped Probance to define its market positioning, develop crisp messaging, rebrand itself, and ready its business team for global revenue growth.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e618-e12 mh6-1p mh6-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e618-e13 mh6-v"></div></div></div></div><div class="x-section e618-e14 mh6-0 mh6-2 mh6-3"><div class="x-row x-container max width e618-e15 mh6-a mh6-d mh6-e mh6-g mh6-j mh6-m"><div class="x-row-inner"><div class="x-col e618-e16 mh6-v mh6-x"><span class="x-image e618-e17 mh6-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Probance-e1689944398611.png" width="2621" height="1206" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e618-e18 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-n"><div class="x-row-inner"><div class="x-col e618-e19 mh6-v"><div class="x-text x-text-headline e618-e20 mh6-y mh6-z mh6-11 mh6-1c mh6-1d mh6-1e mh6-1f mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">ChallengeS</h2></div></div></div></div><div class="x-col e618-e21 mh6-v"><div class="x-text x-text-headline e618-e22 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e618-e23 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Define go-to-market
strategy</h3></div></div></div></div><div class="x-col e618-e24 mh6-v"><div class="x-text x-text-headline e618-e25 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e618-e26 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Clarify the messaging</h3></div></div></div></div></div></div><div class="x-row x-container max width e618-e27 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-o"><div class="x-row-inner"><div class="x-col e618-e28 mh6-v"></div><div class="x-col e618-e29 mh6-v"><div class="x-text x-text-headline e618-e30 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e618-e31 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Refine the brand</h3></div></div></div></div><div class="x-col e618-e32 mh6-v"><div class="x-text x-text-headline e618-e33 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e618-e34 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Scale sales</h3></div></div></div></div></div></div><div class="x-row x-container max width e618-e35 mh6-a mh6-c mh6-d mh6-f mh6-h mh6-p mh6-q"><div class="x-row-inner"><div class="x-col e618-e36 mh6-v"><div class="x-text x-text-headline e618-e37 mh6-y mh6-z mh6-11 mh6-1c mh6-1d mh6-1e mh6-1f mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">SolutionS</h2></div></div></div></div><div class="x-col e618-e38 mh6-v"><span class="x-image e618-e39 mh6-1q mh6-1r mh6-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e40 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1j mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e618-e41 mh6-v"><span class="x-image e618-e42 mh6-1q mh6-1s mh6-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e43 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">FUNDRAISING<br />PITCH</h3></div></div></div></div><div class="x-col e618-e44 mh6-v"><span class="x-image e618-e45 mh6-1q mh6-1r mh6-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e46 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div></div></div><div class="x-row x-container max width e618-e47 mh6-a mh6-c mh6-d mh6-f mh6-h mh6-p mh6-r"><div class="x-row-inner"><div class="x-col e618-e48 mh6-v"></div><div class="x-col e618-e49 mh6-v"><span class="x-image e618-e50 mh6-1q mh6-1s mh6-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e51 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div><div class="x-col e618-e52 mh6-v"><span class="x-image e618-e53 mh6-1q mh6-1s mh6-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e54 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e618-e55 mh6-v"><span class="x-image e618-e56 mh6-1q mh6-1s mh6-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="42" height="43" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e57 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1l mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES<br />ENABLEMENT</h3></div></div></div></div></div></div></div><div class="x-section e618-e58 mh6-0 mh6-2 mh6-4"><div class="x-row x-container max width e618-e59 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-s"><div class="x-row-inner"><div class="x-col e618-e60 mh6-v mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e618-e61 mh6-1x"><div class="x-div e618-e62 mh6-1x"><div class="x-slide-container-viewport is-loading e618-e63 mh6-1y" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e618-e64 mh6-1z" data-x-slide=""><div class="x-text x-text-headline e618-e65 mh6-y mh6-14 mh6-15 mh6-16 mh6-17 mh6-1c mh6-1f mh6-1m mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">”Eleius pivoted us from a technology company to a marketing company with a tech focus. By repositioning our offer with a unique value proposition, our sales went through the roof.“</h2></div></div></div><div class="x-text x-text-headline e618-e66 mh6-y mh6-z mh6-11 mh6-14 mh6-1c mh6-1d mh6-1f mh6-1n mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Emmanuel Duhesme</strong>, Probance CEO</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e618-e67 mh6-20" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e618-e68 mh6-0 mh6-2 mh6-3"><div class="x-row x-container max width e618-e69 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-t"><div class="x-row-inner"><div class="x-col e618-e70 mh6-v"><div class="x-text x-text-headline e618-e71 mh6-y mh6-z mh6-11 mh6-1c mh6-1d mh6-1e mh6-1f mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e618-e72 mh6-v"><div class="x-text x-text-headline e618-e73 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Big brand marketing for all</h2></div></div></div><div class="x-text x-text-headline e618-e74 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">CEO Emmanuel Duhesme’s inspiration for Probance came from observing the uncanny relevance of Amazon's book recommendations over 15 years ago. As a trained mathematician and data professional he immediately recognized the sophistication behind the scenes. 
<br><br>
Emmanuel  set out to create a marketing automation platform to give SMBs the same and performance as big brands, but without the associated cost and complexity.
</p></div></div></div><div class="x-text x-text-headline e618-e75 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">International expansion in sight</h2></div></div></div><div class="x-text x-text-headline e618-e76 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">With a mature product, 100+ satisfied customers and the ability to compete with in the most sophisticated deployments, Probance set itself  an ambitious goal of rapidly acquiring 1,000 mid-market customers. Its #1 challenge: controlling its customer acquisition cost. Probance brought Eleius in to craft and execute a hypergrowth strategy.</p></div></div></div><div class="x-text x-text-headline e618-e77 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A springboard to hypergrowth
</h2></div></div></div><div class="x-text x-text-headline e618-e78 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Over a period of six months, Eleius repackaged and positioned Probance:
<br> 
✔️ Developed a positioning document to articulate Probance’s compelling value proposition to SMB buyers.
<br>
✔️Produced a companion sales guide comprising specific messaging by role and sector, competitive insights, objection handling, outreach emails, call scripts, and more.
</p></div></div></div><div class="x-text x-text-headline e618-e79 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Sales training for the win</h2></div></div></div><div class="x-text x-text-headline e618-e80 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">To ensure maximum impact and consistency, Eleius trained Probance's sales reps from its international sales hubs in interactive workshops. 
<br><br>
By enabling fluency and confidence in the new messaging and guided selling techniques, Probance improved its win metrics and its all-important customer acquisition cost.
</p></div></div></div><div class="x-text x-text-headline e618-e81 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Sales up 250% CAC down 35%</h2></div></div></div><div class="x-text x-text-headline e618-e82 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Probance saw a 250% sales boost in 2021 while increasing its sales headcount by only 30%. 
<br><br>
Probance entered Spain in 2021, signing 45 customers in its first year. From the same office, it signed its  first UK customers in 2022. During the same period, Probance opened Montréal and signed its first 25 Canadian customers.
<br><br>
The kicker? Probance internationalized with no need for additional funding or marketing spend.
<br><br>
Because of the demonstrated success of its operating model and market positioning, Probance will expand into the APAC and LATAM regions viai Singapore and Bogotá. From its HQ and 4 sales hubs, Probance is able to reach 28% of its global market by serving prospects in 3 languages.
</p></div></div></div></div></div></div></div><div class="x-section e618-e83 mh6-0 mh6-5"><div class="x-row e618-e84 mh6-a mh6-c mh6-f mh6-i mh6-u"><div class="x-row-inner"><div class="x-col e618-e85 mh6-v"><span class="x-image e618-e86 mh6-1q mh6-1s mh6-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Probance-2.png" width="990" height="2513" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/probance/">Probance</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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		<item>
		<title>Fieldbox</title>
		<link>https://eleius.com/growth-stories/fieldbox/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 11:00:48 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=819</guid>

					<description><![CDATA[<p>FieldboxEleius Tees French AI Leader Up to Scale Globally, with Positioning &#38; BrandingFieldbox sought the expertise of Eleius to effectively convey their distinctive promise of empowering industrial businesses with guaranteed AI uptime.Challenge01Stand out in a crowded marketplace02Redefine the brand image03Sell globallySolutionPRODUCTMARKETINGBrandingWEBSITESALESTRAININGSuccess StoryA French leader bringing AI to industryFieldbox is a fast growing services company that specializes in building and running ... </p>
<div><a href="https://eleius.com/growth-stories/fieldbox/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/fieldbox/">Fieldbox</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e819-e1 mmr-0 mmr-1"><div class="x-row x-container max width e819-e2 mmr-8 mmr-9 mmr-a mmr-b mmr-c mmr-j mmr-k"><div class="x-row-inner"><div class="x-col e819-e3 mmr-u"></div><div class="x-col e819-e4 mmr-u mmr-v"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/wemaik-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e819-e5 mmr-x mmr-y mmr-z mmr-10 mmr-11 mmr-12 mmr-13 mmr-4 mmr-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Fieldbox</p></div></div></div></div><div class="x-col e819-e6 mmr-u"></div></div></div><div class="x-row x-container max width e819-e7 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-l"><div class="x-row-inner"><div class="x-col e819-e8 mmr-u"></div><div class="x-col e819-e9 mmr-u mmr-w"><div class="x-text x-text-headline e819-e10 mmr-x mmr-11 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-17 mmr-18 mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Tees French AI Leader Up to Scale Globally, with Positioning &amp; Branding</h1></div></div></div><div class="x-text x-text-headline e819-e11 mmr-x mmr-y mmr-11 mmr-12 mmr-19 mmr-1a mmr-1b mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Fieldbox sought the expertise of Eleius to effectively convey their distinctive promise of empowering industrial businesses with guaranteed AI uptime.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e819-e12 mmr-1m mmr-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e819-e13 mmr-u"></div></div></div></div><div class="x-section e819-e14 mmr-0 mmr-2"><div class="x-row x-container max width e819-e15 mmr-8 mmr-b mmr-c mmr-e mmr-f mmr-j mmr-m"><div class="x-row-inner"><div class="x-col e819-e16 mmr-u mmr-w"><span class="x-image e819-e17 mmr-1n"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Fieldbox.png" width="2758" height="1265" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e819-e18 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-n"><div class="x-row-inner"><div class="x-col e819-e19 mmr-u"><div class="x-text x-text-headline e819-e20 mmr-x mmr-y mmr-13 mmr-1a mmr-1c mmr-1d mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e819-e21 mmr-u"><div class="x-text x-text-headline e819-e22 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e819-e23 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Stand out in a crowded marketplace</h2></div></div></div></div><div class="x-col e819-e24 mmr-u"><div class="x-text x-text-headline e819-e25 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e819-e26 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Redefine the brand image</h2></div></div></div></div></div></div><div class="x-row x-container max width e819-e27 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-o"><div class="x-row-inner"><div class="x-col e819-e28 mmr-u"></div><div class="x-col e819-e29 mmr-u"><div class="x-text x-text-headline e819-e30 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e819-e31 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Sell globally</h2></div></div></div></div><div class="x-col e819-e32 mmr-u"></div></div></div><div class="x-row x-container max width e819-e33 mmr-8 mmr-a mmr-b mmr-d mmr-g mmr-p mmr-q"><div class="x-row-inner"><div class="x-col e819-e34 mmr-u"><div class="x-text x-text-headline e819-e35 mmr-x mmr-y mmr-13 mmr-1a mmr-1c mmr-1d mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e819-e36 mmr-u"><span class="x-image e819-e37 mmr-1n mmr-1o mmr-1p"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e38 mmr-x mmr-15 mmr-16 mmr-18 mmr-1d mmr-1g mmr-1h mmr-1i mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e819-e39 mmr-u"><span class="x-image e819-e40 mmr-1n mmr-1p mmr-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e41 mmr-x mmr-14 mmr-15 mmr-16 mmr-18 mmr-1d mmr-1h mmr-1j mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e819-e42 mmr-u"><span class="x-image e819-e43 mmr-1n mmr-1p mmr-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e44 mmr-x mmr-15 mmr-16 mmr-18 mmr-1d mmr-1g mmr-1h mmr-1j mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div></div></div><div class="x-row x-container max width e819-e45 mmr-8 mmr-a mmr-b mmr-f mmr-g mmr-h mmr-p mmr-r"><div class="x-row-inner"><div class="x-col e819-e46 mmr-u"></div><div class="x-col e819-e47 mmr-u"><span class="x-image e819-e48 mmr-1n mmr-1p mmr-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e49 mmr-x mmr-15 mmr-16 mmr-18 mmr-1d mmr-1g mmr-1h mmr-1k mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES<br />TRAINING</h3></div></div></div></div><div class="x-col e819-e50 mmr-u"></div><div class="x-col e819-e51 mmr-u"></div></div></div></div><div class="x-section e819-e52 mmr-0 mmr-2"><div class="x-row x-container max width e819-e53 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-s"><div class="x-row-inner"><div class="x-col e819-e54 mmr-u"><div class="x-text x-text-headline e819-e55 mmr-x mmr-y mmr-13 mmr-1a mmr-1c mmr-1d mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e819-e56 mmr-u"><div class="x-text x-text-headline e819-e57 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A French leader bringing AI to industry</h2></div></div></div><div class="x-text x-text-headline e819-e58 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Fieldbox is a fast growing services company that specializes in building and running AI-powered solutions for industrial operations. The company brings together expert consultants with career experience in industry, skilled data scientists and developers. Thanks to its unique focus on bringing the power of AI to industry, the company has grown rapidly since its initial launch in 2014, securing top tier references, and establishing itself as a leader in its home market of France.</p></div></div></div><div class="x-text x-text-headline e819-e59 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The need to set themselves apart</h2></div></div></div><div class="x-text x-text-headline e819-e60 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">From its headquarters in Bordeaux, Fieldbox set its sights on global expansion, with a focus on European and Asian markets. To support the company’s international goals, the marketing team sought out the services of an expert agency that would overhaul the company’s brand identity and revamp its website. Its leadership team also identified a strong need to set its offer apart in a competitive global marketplace overflowing with providers all touting data science services.</p></div></div></div><div class="x-text x-text-headline e819-e61 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Positioning Fieldbox in a category of one</h2></div></div></div><div class="x-text x-text-headline e819-e62 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius was selected to take on the challenge of repositioning and relaunching Fieldbox, beginning with a six-week product marketing deep dive to define and author the company’s global positioning and messaging strategy. We rapidly honed in on what made Fieldbox unique: not only did it create stellar AI-powered applications for industrial players, it also committed to keeping those apps up and running under stringent SLAs. This ability to guarantee uptime was a key differentiator in an industry like manufacturing operations, where any failure can be catastrophic, and AI simply cannot be the weakest link in the chain. Eleius coined the term “AI Builder-Operator” and authored a detailed, in-depth marketing bible that documented and packaged the company’s ability to service specific industrial sectors, including lean manufacturing, oil & gas, discrete manufacturing and more. And we wrote three case studies that clearly demonstrated how Fieldbox delivered on its unique AI Builder-Operator promise.</p></div></div></div><div class="x-text x-text-headline e819-e63 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Global branding and a new website - check!</h2></div></div></div><div class="x-text x-text-headline e819-e64 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Once we had zeroed in on what made Fieldbox’s offer truly unique, we moved on to creating a new visual identity and branding that clearly communicated their expertise in industrial AI. From there, we redesigned the company website, clearly positioning them as a trusted partner to industrial businesses—one that stands behind a promise of guaranteed AI uptime and continuity of operations. We put special care into ensuring website visitors could navigate down to very specific packaged solutions, tailored specifically to their industries and lines of business.</p></div></div></div><div class="x-text x-text-headline e819-e65 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Eleius tees Fieldbox up to scale globally</h2></div></div></div><div class="x-text x-text-headline e819-e66 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius closed out the assignment with a sales training session on the new company messaging. In record time, we had armed Fieldbox with the positioning, identity and website it needed to scale globally. 
<br><br>
Thanks to Eleius, the sales team now operates under a common umbrella, defined by a strong identity and a simple, unique promise: Fieldbox is a trusted partner to industrial businesses because it commits to AI uptime.  And the sales process is now streamlined, thanks to the work we did packaging the company’s offer by industry sector and line-of-business solutions.
</p></div></div></div></div></div></div></div><div class="x-section e819-e67 mmr-0 mmr-3"><div class="x-row e819-e68 mmr-8 mmr-a mmr-d mmr-i mmr-t"><div class="x-row-inner"><div class="x-col e819-e69 mmr-u"><span class="x-image e819-e70 mmr-1n mmr-1p mmr-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Fieldbox-2.png" width="1980" height="4015" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/fieldbox/">Fieldbox</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Cleany</title>
		<link>https://eleius.com/growth-stories/cleany/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 08:00:13 +0000</pubDate>
				<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">http://eleius.com/?page_id=272</guid>

					<description><![CDATA[<p>CleanyOffice Cleaning Disruptor Lays the Foundations for Marketing AccelerationCleany is giving the office services sector a much needed digital overhaul. Eleius helped Cleany better understand their market and unique value proposition.Challenge01Understand market dynamics and positioning 02Define value propositions by buyer persona 03Crystalize vision, mission and ambition SolutionProduct Marketing“Thanks to Eleius we were able to perfectly understand the value we offer ... </p>
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<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/cleany/">Cleany</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e272-e1 m7k-0 m7k-1 m7k-2"><div class="x-row x-container max width e272-e2 m7k-b m7k-c m7k-d m7k-e m7k-f m7k-k m7k-l"><div class="x-row-inner"><div class="x-col e272-e3 m7k-y"></div><div class="x-col e272-e4 m7k-y m7k-z"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/wemaik-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e272-e5 m7k-12 m7k-13 m7k-14 m7k-15 m7k-16 m7k-17 m7k-18 m7k-19 m7k-7 m7k-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Cleany</p></div></div></div></div><div class="x-col e272-e6 m7k-y"></div></div></div><div class="x-row x-container max width e272-e7 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-m"><div class="x-row-inner"><div class="x-col e272-e8 m7k-y"></div><div class="x-col e272-e9 m7k-y m7k-10"><div class="x-text x-text-headline e272-e10 m7k-12 m7k-15 m7k-17 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1d m7k-1e m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Office Cleaning Disruptor Lays the Foundations for Marketing Acceleration</h1></div></div></div><div class="x-text x-text-headline e272-e11 m7k-12 m7k-13 m7k-15 m7k-17 m7k-18 m7k-1f m7k-1g m7k-1h m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Cleany is giving the office services sector a much needed digital overhaul. Eleius helped Cleany better understand their market and unique value proposition.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e272-e12 m7k-1q m7k-a" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e272-e13 m7k-y"></div></div></div></div><div class="x-section e272-e14 m7k-0 m7k-3 m7k-4"><div class="x-row x-container max width e272-e15 m7k-b m7k-e m7k-f m7k-h m7k-k m7k-n"><div class="x-row-inner"><div class="x-col e272-e16 m7k-y m7k-10"><span class="x-image e272-e17 m7k-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/cleany-mockup.png" width="675" height="571" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e272-e18 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-o"><div class="x-row-inner"><div class="x-col e272-e19 m7k-y"><div class="x-text x-text-headline e272-e20 m7k-12 m7k-13 m7k-15 m7k-19 m7k-1g m7k-1i m7k-1j m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Challenge</p></div></div></div></div><div class="x-col e272-e21 m7k-y"><div class="x-text x-text-headline e272-e22 m7k-12 m7k-15 m7k-16 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e272-e23 m7k-12 m7k-15 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Understand market dynamics and positioning </h2></div></div></div></div><div class="x-col e272-e24 m7k-y"><div class="x-text x-text-headline e272-e25 m7k-12 m7k-15 m7k-16 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e272-e26 m7k-12 m7k-15 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define value propositions by buyer persona </h2></div></div></div></div></div></div><div class="x-row x-container max width e272-e27 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-p"><div class="x-row-inner"><div class="x-col e272-e28 m7k-y"></div><div class="x-col e272-e29 m7k-y"><div class="x-text x-text-headline e272-e30 m7k-12 m7k-15 m7k-16 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e272-e31 m7k-12 m7k-15 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Crystalize vision, mission and ambition </h2></div></div></div></div><div class="x-col e272-e32 m7k-y"></div></div></div><div class="x-row x-container max width e272-e33 m7k-b m7k-d m7k-e m7k-g m7k-i m7k-q"><div class="x-row-inner"><div class="x-col e272-e34 m7k-y"><div class="x-text x-text-headline e272-e35 m7k-12 m7k-13 m7k-15 m7k-19 m7k-1g m7k-1i m7k-1j m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e272-e36 m7k-y"><span class="x-image e272-e37 m7k-1r m7k-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e272-e38 m7k-12 m7k-15 m7k-1b m7k-1c m7k-1e m7k-1j m7k-1m m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e272-e39 m7k-y"></div><div class="x-col e272-e40 m7k-y"></div></div></div></div><div class="x-section e272-e41 m7k-0 m7k-3 m7k-5"><div class="x-row x-container max width e272-e42 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-r"><div class="x-row-inner"><div class="x-col e272-e43 m7k-y m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e272-e44 m7k-1t"><div class="x-div e272-e45 m7k-1t"><div class="x-slide-container-viewport is-loading e272-e46 m7k-1u" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e272-e47 m7k-1v" data-x-slide=""><div class="x-text x-text-headline e272-e48 m7k-12 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1g m7k-1n m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">“Thanks to Eleius we were able to perfectly understand the value we offer our market in order to run effective marketing campaigns that differentiate us from our competitors and achieve our business objectives.” </h2></div></div></div><div class="x-text x-text-headline e272-e49 m7k-12 m7k-13 m7k-15 m7k-18 m7k-19 m7k-1g m7k-1i m7k-1o m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Alexandre Bellity</strong>, CEO, Cleany</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e272-e50 m7k-1w" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e272-e51 m7k-0 m7k-3 m7k-4"><div class="x-row x-container max width e272-e52 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-s"><div class="x-row-inner"><div class="x-col e272-e53 m7k-y"><div class="x-text x-text-headline e272-e54 m7k-12 m7k-13 m7k-15 m7k-19 m7k-1g m7k-1i m7k-1j m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e272-e55 m7k-y"><div class="x-text x-text-headline e272-e56 m7k-12 m7k-15 m7k-16 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1k m7k-1p m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Targeted Marketing – The Key to Growth</h2></div></div></div><div class="x-text x-text-headline e272-e57 m7k-12 m7k-15 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Cleany is bringing a digital twist to the traditional cleaning and office management services industry.<br /><br />After initial sales success, Cleany realized that the only way to sustain and accelerate its growth was to invest in marketing. Furthermore, the company needed not only to sell its service platform to businesses, but also to attract employees.<br /><br />Cleany called on Eleius to help them develop a more structured and informed marketing approach. Through research, as well as a series of workshops, Cleany and Eleius were able to position the company within its competitive environment.</p></div></div></div><div class="x-text x-text-headline e272-e58 m7k-12 m7k-15 m7k-16 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1k m7k-1p m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Marketing Acceleration and Sales Success</h2></div></div></div><div class="x-text x-text-headline e272-e59 m7k-12 m7k-15 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius authored a positioning document to outline Cleany’s market position, identity and unique value, in addition to clearly defining the company’s mission, vision and ambition. The company is now able to craft targeted marketing campaigns, which clearly articulate their value proposition.</p></div></div></div><div class="x-text x-text-headline e272-e60 m7k-12 m7k-15 m7k-16 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1c m7k-1k m7k-1p m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Effectively Communicatinga Purpose-Driven Vision</h2></div></div></div><div class="x-text x-text-headline e272-e61 m7k-12 m7k-15 m7k-18 m7k-19 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Empowering employees and creating a culture that fosters career development and job satisfaction at every level of the organization is important to Cleany. With a clear vision of who it is and where it is going, Cleany is able to sustain a purpose-driven organization to both attract and retain employees.
</p></div></div></div></div></div></div></div><div class="x-section e272-e62 m7k-0 m7k-2 m7k-3"><div class="x-row x-container max width e272-e63 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-t"><div class="x-row-inner"><div class="x-col e272-e64 m7k-y"><div class="x-text x-text-headline e272-e65 m7k-12 m7k-13 m7k-15 m7k-1g m7k-1h m7k-1i m7k-1j m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Results</p></div></div></div></div><div class="x-col e272-e66 m7k-y"><div class="x-text x-text-headline e272-e67 m7k-12 m7k-15 m7k-16 m7k-18 m7k-1a m7k-1b m7k-1c m7k-1h m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e272-e68 m7k-12 m7k-15 m7k-18 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1h m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Accelerated lead generation</h2></div></div></div></div><div class="x-col e272-e69 m7k-y"><div class="x-text x-text-headline e272-e70 m7k-12 m7k-15 m7k-16 m7k-18 m7k-1a m7k-1b m7k-1c m7k-1h m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e272-e71 m7k-12 m7k-15 m7k-18 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1h m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Strengthened employer brand</h2></div></div></div></div></div></div><div class="x-row x-container max width e272-e72 m7k-b m7k-d m7k-e m7k-f m7k-g m7k-k m7k-u"><div class="x-row-inner"><div class="x-col e272-e73 m7k-y"></div><div class="x-col e272-e74 m7k-y"><div class="x-text x-text-headline e272-e75 m7k-12 m7k-15 m7k-16 m7k-18 m7k-1a m7k-1b m7k-1c m7k-1h m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e272-e76 m7k-12 m7k-15 m7k-18 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1h m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clear market positioning</h2></div></div></div></div><div class="x-col e272-e77 m7k-y"><div class="x-text x-text-headline e272-e78 m7k-12 m7k-15 m7k-16 m7k-18 m7k-1a m7k-1b m7k-1c m7k-1h m7k-1k m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e272-e79 m7k-12 m7k-15 m7k-18 m7k-1a m7k-1b m7k-1f m7k-1g m7k-1h m7k-1l m7k-8 m7k-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Crisp, on-target messaging</h2></div></div></div></div></div></div></div><div class="x-section e272-e80 m7k-0 m7k-6"><div class="x-row e272-e81 m7k-b m7k-d m7k-g m7k-j m7k-v m7k-w"><div class="x-row-inner"><div class="x-col e272-e82 m7k-y m7k-11"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/cleany-team.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e272-e83 m7k-y m7k-11"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/cleany-collaborator.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div><div class="x-row e272-e84 m7k-b m7k-d m7k-g m7k-j m7k-v m7k-x"><div class="x-row-inner"><div class="x-col e272-e85 m7k-y m7k-11"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/cleany-brochure.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e272-e86 m7k-y m7k-11"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/cleany-collaborators.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/cleany/">Cleany</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Prevision</title>
		<link>https://eleius.com/growth-stories/prevision/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 05:00:45 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=690</guid>

					<description><![CDATA[<p>PrevisionEnterprise AI Visionary Entrusts Marketing to EleiusIn under six months, Eleius helped Prevision to define its market positioning, develop crisp messaging, generate leads, and ready its sales team for global market success. Challenge01Define go-to-market&#160;strategy02Clarify the messaging03Refine the brand04Prime sales pipelineSolutionProduct MarketingBrandingWebsiteSALES PRESENTATIONEVENTSIGNAGEGROWTHMARKETINGSuccess StoryRemoving roadblocks to Enterprise AIIn the early 2020s, AI was already promising to change the world and to ... </p>
<div><a href="https://eleius.com/growth-stories/prevision/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/prevision/">Prevision</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e690-e1 mj6-0 mj6-1"><div class="x-row x-container max width e690-e2 mj6-8 mj6-9 mj6-a mj6-b mj6-c mj6-h mj6-i"><div class="x-row-inner"><div class="x-col e690-e3 mj6-s"></div><div class="x-col e690-e4 mj6-s mj6-t"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/splio-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e690-e5 mj6-v mj6-w mj6-x mj6-y mj6-z mj6-10 mj6-11 mj6-4 mj6-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Prevision</h2></div></div></div></div><div class="x-col e690-e6 mj6-s"></div></div></div><div class="x-row x-container max width e690-e7 mj6-8 mj6-a mj6-b mj6-c mj6-d mj6-h mj6-j"><div class="x-row-inner"><div class="x-col e690-e8 mj6-s"></div><div class="x-col e690-e9 mj6-s mj6-u"><div class="x-text x-text-headline e690-e10 mj6-v mj6-z mj6-10 mj6-12 mj6-13 mj6-14 mj6-15 mj6-16 mj6-17 mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Enterprise AI Visionary Entrusts Marketing to Eleius</h1></div></div></div><div class="x-text x-text-headline e690-e11 mj6-v mj6-w mj6-z mj6-10 mj6-17 mj6-18 mj6-19 mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">In under six months, Eleius helped Prevision to define its market positioning, develop crisp messaging, generate leads, and ready its sales team for global market success.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e690-e12 mj6-1j mj6-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e690-e13 mj6-s"></div></div></div></div><div class="x-section e690-e14 mj6-0 mj6-2"><div class="x-row x-container max width e690-e15 mj6-8 mj6-b mj6-c mj6-e mj6-h mj6-k"><div class="x-row-inner"><div class="x-col e690-e16 mj6-s mj6-u"><span class="x-image e690-e17 mj6-1k"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Prevision-e1690297898979.png" width="1313" height="606" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e690-e18 mj6-8 mj6-a mj6-b mj6-c mj6-d mj6-h mj6-l"><div class="x-row-inner"><div class="x-col e690-e19 mj6-s"><div class="x-text x-text-headline e690-e20 mj6-v mj6-w mj6-11 mj6-19 mj6-1a mj6-1b mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e690-e21 mj6-s"><div class="x-text x-text-headline e690-e22 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e690-e23 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define go-to-market&nbsp;<br />strategy</h2></div></div></div></div><div class="x-col e690-e24 mj6-s"><div class="x-text x-text-headline e690-e25 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e690-e26 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e690-e27 mj6-8 mj6-a mj6-b mj6-c mj6-d mj6-h mj6-m"><div class="x-row-inner"><div class="x-col e690-e28 mj6-s"></div><div class="x-col e690-e29 mj6-s"><div class="x-text x-text-headline e690-e30 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e690-e31 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e690-e32 mj6-s"><div class="x-text x-text-headline e690-e33 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e690-e34 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Prime sales pipeline</h2></div></div></div></div></div></div><div class="x-row x-container max width e690-e35 mj6-8 mj6-a mj6-b mj6-d mj6-f mj6-n mj6-o"><div class="x-row-inner"><div class="x-col e690-e36 mj6-s"><div class="x-text x-text-headline e690-e37 mj6-v mj6-w mj6-11 mj6-19 mj6-1a mj6-1b mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e690-e38 mj6-s"><span class="x-image e690-e39 mj6-1k mj6-1l mj6-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e690-e40 mj6-v mj6-13 mj6-14 mj6-16 mj6-1b mj6-1e mj6-1f mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e690-e41 mj6-s"><span class="x-image e690-e42 mj6-1k mj6-1m mj6-1n"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e690-e43 mj6-v mj6-13 mj6-14 mj6-16 mj6-1b mj6-1e mj6-1g mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e690-e44 mj6-s"><span class="x-image e690-e45 mj6-1k mj6-1m mj6-1n"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e690-e46 mj6-v mj6-13 mj6-14 mj6-16 mj6-1b mj6-1e mj6-1g mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div></div></div><div class="x-row x-container max width e690-e47 mj6-8 mj6-a mj6-b mj6-d mj6-f mj6-n mj6-p"><div class="x-row-inner"><div class="x-col e690-e48 mj6-s"></div><div class="x-col e690-e49 mj6-s"><span class="x-image e690-e50 mj6-1k mj6-1m mj6-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e690-e51 mj6-v mj6-13 mj6-14 mj6-16 mj6-1b mj6-1e mj6-1g mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES PRESENTATION</h3></div></div></div></div><div class="x-col e690-e52 mj6-s"><span class="x-image e690-e53 mj6-1k mj6-1m mj6-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e690-e54 mj6-v mj6-13 mj6-14 mj6-16 mj6-1b mj6-1e mj6-1g mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EVENT<br />SIGNAGE</h3></div></div></div></div><div class="x-col e690-e55 mj6-s"><span class="x-image e690-e56 mj6-1k mj6-1l mj6-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="85" height="87" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e690-e57 mj6-v mj6-13 mj6-14 mj6-16 mj6-1b mj6-1e mj6-1h mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">GROWTH<br />MARKETING</h3></div></div></div></div></div></div></div><div class="x-section e690-e58 mj6-0 mj6-2"><div class="x-row x-container max width e690-e59 mj6-8 mj6-a mj6-b mj6-c mj6-d mj6-h mj6-q"><div class="x-row-inner"><div class="x-col e690-e60 mj6-s"><div class="x-text x-text-headline e690-e61 mj6-v mj6-w mj6-11 mj6-19 mj6-1a mj6-1b mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e690-e62 mj6-s"><div class="x-text x-text-headline e690-e63 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-1i mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Removing roadblocks to Enterprise AI</h2></div></div></div><div class="x-text x-text-headline e690-e64 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In the early 2020s, AI was already promising to change the world and to revolutionize business. In reality, most enterprise AI initiatives were stuck in bottlenecks due to talent shortages and production difficulties. Prevision had a vision to remedy the situation: A new type of platform to automate and open up the the creation, deployment and exploitation of AI-powered apps to citizen developers.
<br><br>
With initial successes under its belt at French retail banks, and technology that outperformed the market, the company was rewarded by inclusion in Gartner’s Magic Quadrant for Cloud AI Developer Services as a Visionary.
<br><br>
Prevision was also well reputed for its expertise in quantum computing (algorithm development and quantum neural networks) which it was integrating into its platform.
<br><br>
Prevision now wanted to shift gears: Hire sales, raise funds to go global and to complete its vision for an end-to-end platform and marketplace.
</p></div></div></div><div class="x-text x-text-headline e690-e65 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-1i mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Scaling globally in a demanding market</h2></div></div></div><div class="x-text x-text-headline e690-e66 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Prevision faced steep hurdles to enter the US, its largest potential market.
<br><br>
The market was massive but already fiercely contested. Furthermore, the US market is extremely demanding in terms of messaging clarity and marketing execution. 
<br><br>
With no in-house team or time to build one, Prevision engaged Eleius to be its marketing partner to pave the way for its expansion plans.
</p></div></div></div><div class="x-text x-text-headline e690-e67 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-1i mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Full-service marketing on demand</h2></div></div></div><div class="x-text x-text-headline e690-e68 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">As part of the relaunch, Eleius :
<br><br>
<ul>
<li style="margin-left: 30px; font-weight: 500; font-size: 1.1em">Positioned Prevision as a democratized AI Platform designed for the enterprise, recognizable within established categories and differentiated with regard to its competitors.</li>
<br>
<li style="margin-left: 30px; font-weight: 500; font-size: 1.1em">Developed specific messaging for its Citizen Data Scientist, CDO, CIO and CxO audiences.</li>
<br>
<li style="margin-left: 30px; font-weight: 500; font-size: 1.1em">Methodically documented its capabilities and key use cases.</li>
<br>
<li style="margin-left: 30px; font-weight: 500; font-size: 1.1em">Interviewed customers to chronicle their testimonials.</li>
<br>
<li style="margin-left: 30px; font-weight: 500; font-size: 1.1em">Created a distinctive brand identity reflective of its promises of simplicity and breaking bottlenecks.</li>
<br>
<li style="margin-left: 30px; font-weight: 500; font-size: 1.1em">Deployed its messaging and branding across an attractive, in-depth website designed for guided selling.</li>
</ul>



















</p></div></div></div><div class="x-text x-text-headline e690-e69 mj6-v mj6-y mj6-10 mj6-11 mj6-12 mj6-13 mj6-14 mj6-1c mj6-1i mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Priming the sales pipeline</h2></div></div></div><div class="x-text x-text-headline e690-e70 mj6-v mj6-10 mj6-11 mj6-12 mj6-13 mj6-18 mj6-19 mj6-1d mj6-5 mj6-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">As a next step, Eleius trained the sales teams and ran finely targeted global lead generation campaigns leveraging its analyst coverage in order to prime the company’s sales pipeline while benefiting from a low acquisition cost.
<br><br>
As a result of the engagement, Prevision succeeded in its funding round. 
</p></div></div></div></div></div></div></div><div class="x-section e690-e71 mj6-0 mj6-3"><div class="x-row e690-e72 mj6-8 mj6-a mj6-d mj6-g mj6-r"><div class="x-row-inner"><div class="x-col e690-e73 mj6-s"><span class="x-image e690-e74 mj6-1k mj6-1m mj6-1p"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Prevision-2.png" width="990" height="1704" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/prevision/">Prevision</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Tageos</title>
		<link>https://eleius.com/growth-stories/tageos/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 02:00:22 +0000</pubDate>
				<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Gallery-Precision]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Performance]]></category>
		<category><![CDATA[Precision]]></category>
		<guid isPermaLink="false">http://eleius.com/?page_id=301</guid>

					<description><![CDATA[<p>TageosRFID Label Innovator Launches New Product on Global Market in 4 MonthsEleius helps Tageos go from startup to #4 vendor in its category globallyChallenge01Globally launch new product in 4 monthsSolutionProduct MarketingBrandingWebsiteContentEvents“With Eleius we completely overhauled our brand and successfully launched our new product in 4 months. Eleius was completely at ease with our atypical industry and produced outstanding work.” Nicolas ... </p>
<div><a href="https://eleius.com/growth-stories/tageos/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/tageos/">Tageos</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e301-e1 m8d-0 m8d-1"><div class="x-row x-container max width e301-e2 m8d-b m8d-c m8d-d m8d-e m8d-f m8d-k m8d-l"><div class="x-row-inner"><div class="x-col e301-e3 m8d-z"></div><div class="x-col e301-e4 m8d-z m8d-10"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/quanta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e301-e5 m8d-14 m8d-15 m8d-16 m8d-17 m8d-18 m8d-19 m8d-1a m8d-1b m8d-7 m8d-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Tageos</p></div></div></div></div><div class="x-col e301-e6 m8d-z"></div></div></div><div class="x-row x-container max width e301-e7 m8d-b m8d-d m8d-e m8d-f m8d-g m8d-k m8d-m"><div class="x-row-inner"><div class="x-col e301-e8 m8d-z"></div><div class="x-col e301-e9 m8d-z m8d-11"><div class="x-text x-text-headline e301-e10 m8d-14 m8d-17 m8d-19 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1f m8d-1g m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">RFID Label Innovator Launches New Product on Global Market in 4 Months</h1></div></div></div><div class="x-text x-text-headline e301-e11 m8d-14 m8d-15 m8d-17 m8d-19 m8d-1a m8d-1h m8d-1i m8d-1j m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Eleius helps Tageos go from startup to #4 vendor in its category globally</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e301-e12 m8d-1w m8d-a" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e301-e13 m8d-z"></div></div></div></div><div class="x-section e301-e14 m8d-0 m8d-2 m8d-3"><div class="x-row x-container max width e301-e15 m8d-b m8d-e m8d-f m8d-h m8d-k m8d-n"><div class="x-row-inner"><div class="x-col e301-e16 m8d-z m8d-11"><span class="x-image e301-e17 m8d-1x m8d-1y"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/tageos-mockup.png" width="513" height="649" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e301-e18 m8d-b m8d-d m8d-e m8d-f m8d-g m8d-k m8d-o"><div class="x-row-inner"><div class="x-col e301-e19 m8d-z"><div class="x-text x-text-headline e301-e20 m8d-14 m8d-15 m8d-17 m8d-1b m8d-1i m8d-1k m8d-1l m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e301-e21 m8d-z"><div class="x-text x-text-headline e301-e22 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1m m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e301-e23 m8d-14 m8d-17 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1h m8d-1i m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Globally launch new product in 4 months</h2></div></div></div></div><div class="x-col e301-e24 m8d-z"></div></div></div><div class="x-row x-container max width e301-e25 m8d-b m8d-d m8d-e m8d-g m8d-i m8d-p m8d-q"><div class="x-row-inner"><div class="x-col e301-e26 m8d-z"><div class="x-text x-text-headline e301-e27 m8d-14 m8d-15 m8d-17 m8d-1b m8d-1i m8d-1k m8d-1l m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e301-e28 m8d-z"><span class="x-image e301-e29 m8d-1x m8d-1z m8d-20 m8d-21"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e301-e30 m8d-14 m8d-17 m8d-1d m8d-1e m8d-1g m8d-1l m8d-1o m8d-1p m8d-1q m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e301-e31 m8d-z"><span class="x-image e301-e32 m8d-1x m8d-20 m8d-21 m8d-22"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e301-e33 m8d-14 m8d-17 m8d-1d m8d-1e m8d-1g m8d-1l m8d-1o m8d-1p m8d-1r m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e301-e34 m8d-z"><span class="x-image e301-e35 m8d-1x m8d-20 m8d-21 m8d-22"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e301-e36 m8d-14 m8d-17 m8d-1d m8d-1e m8d-1g m8d-1l m8d-1o m8d-1p m8d-1r m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div></div></div><div class="x-row x-container max width e301-e37 m8d-b m8d-d m8d-e m8d-g m8d-i m8d-p m8d-r"><div class="x-row-inner"><div class="x-col e301-e38 m8d-z"></div><div class="x-col e301-e39 m8d-z"><span class="x-image e301-e40 m8d-1x m8d-20 m8d-21 m8d-23"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e301-e41 m8d-14 m8d-17 m8d-1d m8d-1e m8d-1g m8d-1l m8d-1o m8d-1p m8d-1r m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e301-e42 m8d-z"><span class="x-image e301-e43 m8d-1x m8d-20 m8d-21 m8d-24"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e301-e44 m8d-14 m8d-17 m8d-1c m8d-1d m8d-1e m8d-1g m8d-1l m8d-1p m8d-1s m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Events</h3></div></div></div></div><div class="x-col e301-e45 m8d-z"></div></div></div></div><div class="x-section e301-e46 m8d-0 m8d-2 m8d-4"><div class="x-row x-container max width e301-e47 m8d-b m8d-d m8d-e m8d-f m8d-g m8d-k m8d-s"><div class="x-row-inner"><div class="x-col e301-e48 m8d-z m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e301-e49 m8d-27"><div class="x-div e301-e50 m8d-27"><div class="x-slide-container-viewport is-loading e301-e51 m8d-28" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e301-e52 m8d-29" data-x-slide=""><div class="x-text x-text-headline e301-e53 m8d-14 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1i m8d-1t m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">“With Eleius we completely overhauled our brand and successfully launched our new product in 4 months. Eleius was completely at ease with our atypical industry and produced outstanding work.” </h2></div></div></div><div class="x-text x-text-headline e301-e54 m8d-14 m8d-15 m8d-17 m8d-1a m8d-1b m8d-1i m8d-1k m8d-1u m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Nicolas Jacquemin</strong>, Co-founder and VP Sales, Tageos</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e301-e55 m8d-2a" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e301-e56 m8d-0 m8d-2 m8d-3"><div class="x-row x-container max width e301-e57 m8d-b m8d-d m8d-e m8d-f m8d-g m8d-k m8d-t"><div class="x-row-inner"><div class="x-col e301-e58 m8d-z"><div class="x-text x-text-headline e301-e59 m8d-14 m8d-15 m8d-17 m8d-1b m8d-1i m8d-1k m8d-1l m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e301-e60 m8d-z"><div class="x-text x-text-headline e301-e61 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1m m8d-1v m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">International Ambitions from the Start</h2></div></div></div><div class="x-text x-text-headline e301-e62 m8d-14 m8d-17 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1h m8d-1i m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Tageos is democratizing RFID technology thanks to its breakthrough fabrication process that creates paper-based labels at a lower cost, without compromising on quality. Tageos decided to officially launch its technology at RFID Live in Orlando, Florida, the biggest event in the industry calendar.<br /><br />With four months to go, Tageos teamed up with Eleius to make sure its launch was a success.</p></div></div></div><div class="x-text x-text-headline e301-e63 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1m m8d-1v m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Punching Above its Weight</h2></div></div></div><div class="x-text x-text-headline e301-e64 m8d-14 m8d-17 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1h m8d-1i m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Clear market positioning was critical. Aware that it was smaller than more mature US counterparts and relatively unknown, the challenge was to underscore its innovation while instilling trust and credibility in its brand. </p></div></div></div><div class="x-text x-text-headline e301-e65 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1m m8d-1v m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Creating a Marketing Machine</h2></div></div></div><div class="x-text x-text-headline e301-e66 m8d-14 m8d-17 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1h m8d-1i m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius authored a positioning document clearly defining the company&rsquo;s unique value proposition. Based on this, Eleius rewrote the Tageos&rsquo; website, produced corporate communication assets such as brochures and case studies, and co-directed a corporate video in collaboration with an agency.<br /><br />In parallel, Eleius assisted Tageos in all logistical aspects in the run up to their event, including booth design and media outreach.</p></div></div></div><div class="x-text x-text-headline e301-e67 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1e m8d-1m m8d-1v m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A Successful Lead-Generating Launch</h2></div></div></div><div class="x-text x-text-headline e301-e68 m8d-14 m8d-17 m8d-1a m8d-1b m8d-1c m8d-1d m8d-1h m8d-1i m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The event was a clear success for Tageos, enabling it to launch its product on a global stage. The company received US media coverage including RFID Journal, the most important trade publication in its industry.<br /><br />In just four month, relying on Eleius for ongoing outsourced marketing, the company has gone from early-stage challenger status to #4 global vendor in its category.</p></div></div></div></div></div></div></div><div class="x-section e301-e69 m8d-0 m8d-2 m8d-5"><div class="x-row x-container max width e301-e70 m8d-b m8d-d m8d-e m8d-f m8d-g m8d-k m8d-u"><div class="x-row-inner"><div class="x-col e301-e71 m8d-z"><div class="x-text x-text-headline e301-e72 m8d-14 m8d-15 m8d-17 m8d-1i m8d-1j m8d-1k m8d-1l m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Results</h2></div></div></div></div><div class="x-col e301-e73 m8d-z"><div class="x-text x-text-headline e301-e74 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1c m8d-1d m8d-1e m8d-1j m8d-1m m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e301-e75 m8d-14 m8d-17 m8d-1a m8d-1c m8d-1d m8d-1h m8d-1i m8d-1j m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Accelerated lead generation</h3></div></div></div></div><div class="x-col e301-e76 m8d-z"><div class="x-text x-text-headline e301-e77 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1c m8d-1d m8d-1e m8d-1j m8d-1m m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e301-e78 m8d-14 m8d-17 m8d-1a m8d-1c m8d-1d m8d-1h m8d-1i m8d-1j m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Successful international product launch</h3></div></div></div></div></div></div><div class="x-row x-container max width e301-e79 m8d-b m8d-d m8d-e m8d-f m8d-g m8d-k m8d-v"><div class="x-row-inner"><div class="x-col e301-e80 m8d-z"></div><div class="x-col e301-e81 m8d-z"><div class="x-text x-text-headline e301-e82 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1c m8d-1d m8d-1e m8d-1j m8d-1m m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e301-e83 m8d-14 m8d-17 m8d-1a m8d-1c m8d-1d m8d-1h m8d-1i m8d-1j m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Clear strategic market positioning</h3></div></div></div></div><div class="x-col e301-e84 m8d-z"><div class="x-text x-text-headline e301-e85 m8d-14 m8d-17 m8d-18 m8d-1a m8d-1c m8d-1d m8d-1e m8d-1j m8d-1m m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e301-e86 m8d-14 m8d-17 m8d-1a m8d-1c m8d-1d m8d-1h m8d-1i m8d-1j m8d-1n m8d-8 m8d-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Crisp, on-target messaging</h2></div></div></div></div></div></div></div><div class="x-section e301-e87 m8d-0 m8d-6"><div class="x-row e301-e88 m8d-b m8d-d m8d-g m8d-j m8d-w m8d-x"><div class="x-row-inner"><div class="x-col e301-e89 m8d-z m8d-12"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/tageos-1.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e301-e90 m8d-z m8d-10 m8d-12"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/tageos-2-1.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div><span class="x-image e301-e91 m8d-1x m8d-20 m8d-25"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/pdf-quanta.png" width="276" height="393" alt="Image" loading="lazy"></span></div></div></div><div class="x-row e301-e92 m8d-b m8d-d m8d-g m8d-j m8d-w m8d-y"><div class="x-row-inner"><div class="x-col e301-e93 m8d-z m8d-10 m8d-12 m8d-13"><span class="x-image e301-e94 m8d-1x m8d-20 m8d-26"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/tageos-3.png" width="712" height="399" alt="Image" loading="lazy"></span></div><div class="x-col e301-e95 m8d-z"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/tageos-4.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/tageos/">Tageos</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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