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					<description><![CDATA[<p>Callr Callr Calls on Eleius for Full Outsourced MarketingThe low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.Challenge01Define go-to-market strategy02Clarify the messaging03Refine the brand04Scale salesSolutionGO-TO- MARKET STRATEGYPRODUCT MARKETINGBrandingWEBSITEContentEVENTSuccess StoryCreating the tools to build better business conversationsCallr is a communications and conversation analytics solution ... </p>
<div><a href="https://eleius.com/growth-stories/callr/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/callr/">Callr</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e761-e1 ml5-0 ml5-1"><div class="x-row x-container max width e761-e2 ml5-8 ml5-9 ml5-a ml5-b ml5-h ml5-i"><div class="x-row-inner"><div class="x-col e761-e3 ml5-s"></div><div class="x-col e761-e4 ml5-s ml5-t"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/adloop-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e761-e5 ml5-v ml5-w ml5-x ml5-y ml5-z ml5-10 ml5-11 ml5-4 ml5-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Callr
</p></div></div></div></div><div class="x-col e761-e6 ml5-s"></div></div></div><div class="x-row x-container max width e761-e7 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-j"><div class="x-row-inner"><div class="x-col e761-e8 ml5-s"></div><div class="x-col e761-e9 ml5-s ml5-u"><div class="x-text x-text-headline e761-e10 ml5-v ml5-z ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-15 ml5-16 ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Callr Calls on Eleius for Full Outsourced Marketing</h1></div></div></div><div class="x-text x-text-headline e761-e11 ml5-v ml5-w ml5-z ml5-10 ml5-17 ml5-18 ml5-19 ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e761-e12 ml5-1l ml5-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e761-e13 ml5-s"></div></div></div></div><div class="x-section e761-e14 ml5-0 ml5-2"><div class="x-row x-container max width e761-e15 ml5-8 ml5-b ml5-d ml5-e ml5-h ml5-k"><div class="x-row-inner"><div class="x-col e761-e16 ml5-s ml5-u"><span class="x-image e761-e17 ml5-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Callr.png" width="2758" height="1265" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e761-e18 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-l"><div class="x-row-inner"><div class="x-col e761-e19 ml5-s"><div class="x-text x-text-headline e761-e20 ml5-v ml5-w ml5-11 ml5-18 ml5-1a ml5-1b ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e761-e21 ml5-s"><div class="x-text x-text-headline e761-e22 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e761-e23 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define go-to-market strategy</h2></div></div></div></div><div class="x-col e761-e24 ml5-s"><div class="x-text x-text-headline e761-e25 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e761-e26 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e761-e27 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-m"><div class="x-row-inner"><div class="x-col e761-e28 ml5-s"></div><div class="x-col e761-e29 ml5-s"><div class="x-text x-text-headline e761-e30 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e761-e31 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e761-e32 ml5-s"><div class="x-text x-text-headline e761-e33 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e761-e34 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Scale sales</h2></div></div></div></div></div></div><div class="x-row x-container max width e761-e35 ml5-8 ml5-a ml5-c ml5-f ml5-n ml5-o"><div class="x-row-inner"><div class="x-col e761-e36 ml5-s"><div class="x-text x-text-headline e761-e37 ml5-v ml5-w ml5-11 ml5-18 ml5-1a ml5-1b ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e761-e38 ml5-s"><span class="x-image e761-e39 ml5-1m ml5-1n ml5-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/go-to-market-strategy-1.png" width="225" height="168" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e40 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1g ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">GO-TO- MARKET STRATEGY</h3></div></div></div></div><div class="x-col e761-e41 ml5-s"><span class="x-image e761-e42 ml5-1m ml5-1o ml5-1p"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e43 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1h ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT MARKETING</h3></div></div></div></div><div class="x-col e761-e44 ml5-s"><span class="x-image e761-e45 ml5-1m ml5-1n ml5-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e46 ml5-v ml5-12 ml5-13 ml5-14 ml5-16 ml5-1b ml5-1f ml5-1i ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div></div></div><div class="x-row x-container max width e761-e47 ml5-8 ml5-a ml5-e ml5-f ml5-g ml5-n ml5-p"><div class="x-row-inner"><div class="x-col e761-e48 ml5-s"></div><div class="x-col e761-e49 ml5-s"><span class="x-image e761-e50 ml5-1m ml5-1o ml5-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e51 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1i ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div><div class="x-col e761-e52 ml5-s"><span class="x-image e761-e53 ml5-1m ml5-1o ml5-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e54 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1i ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e761-e55 ml5-s"><span class="x-image e761-e56 ml5-1m ml5-1o ml5-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e761-e57 ml5-v ml5-13 ml5-14 ml5-16 ml5-1b ml5-1e ml5-1f ml5-1j ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EVENT</h3></div></div></div></div></div></div></div><div class="x-section e761-e58 ml5-0 ml5-2"><div class="x-row x-container max width e761-e59 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-q"><div class="x-row-inner"><div class="x-col e761-e60 ml5-s"><div class="x-text x-text-headline e761-e61 ml5-v ml5-w ml5-11 ml5-18 ml5-1a ml5-1b ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e761-e62 ml5-s"><div class="x-text x-text-headline e761-e63 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Creating the tools to build better business conversations</h2></div></div></div><div class="x-text x-text-headline e761-e64 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Callr is a communications and conversation analytics solution that gives companies the tools they need to build conversations into their apps and business processes.
<br><br>
Founded in 2011 as a registered telecommunications carrier, Callr is an early pioneer of the Communications platform-as-a-service category.
</p></div></div></div><div class="x-text x-text-headline e761-e65 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Seeking the new opportunities for growth</h2></div></div></div><div class="x-text x-text-headline e761-e66 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Callr came to Eleius seeking a better understanding of its customers and markets in order to better steer its product, sales and marketing efforts. 
<br><br>
In effect, although Callr kept detailed data on the evolution of the services its customers were consuming, it was harder for them to determine what defined their most attractive customers: their ultimate line of business, the countries where they operated, what they were building, and how their own markets were moving. 
</p></div></div></div><div class="x-text x-text-headline e761-e67 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Uncovering the most attractive use cases and markets</h2></div></div></div><div class="x-text x-text-headline e761-e68 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius led a strategic assignment to determine Callr’s ideal customer profiles and to home in on the specific niches and use cases it needed to focus on to grow:
<br>
<br>
<ul>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Enhanced and resegmented its customer database to understand growth, profitability, customer cohorts, and product-market fit.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Identified, scored and sized niches to defend, grow and explore.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Interviewed users to discover their challenges and where they saw the most value.
</li>
</ul></p></div></div></div><div class="x-text x-text-headline e761-e69 ml5-v ml5-y ml5-10 ml5-11 ml5-12 ml5-13 ml5-14 ml5-1c ml5-1k ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Effective application of strategy</h2></div></div></div><div class="x-text x-text-headline e761-e70 ml5-v ml5-10 ml5-11 ml5-12 ml5-13 ml5-17 ml5-18 ml5-1d ml5-5 ml5-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Having assessed that Callr’s strengths and market potential lay in facilitating high-consideration transactions, in the property and automotive sectors in particular, Callr was then able to more effectively focus its efforts and to serve an industry-wide shift to marketplace and technology-enabled business models in these sectors.
<br><br>
From there on, we  we moved to to rebrand and relaunch the company:
<br>
<br>


<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Category design: Used the recent uptick in interest in AI speech analytics to update the positioning of “call tracking” as  “conversation intelligence”.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Created specific messaging by sector and buyer persona concentrating on business benefits.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Developed a fresh brand identity.
</li>
<br>
<li style="margin-left: 30px; font-size: 1.1em; font-weight: 500">
Designed a website to enable guided selling.
</li>
<br></p></div></div></div></div></div></div></div><div class="x-section e761-e71 ml5-0 ml5-3"><div class="x-row e761-e72 ml5-8 ml5-a ml5-b ml5-c ml5-h ml5-r"><div class="x-row-inner"><div class="x-col e761-e73 ml5-s"><span class="x-image e761-e74 ml5-1m ml5-1o ml5-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Callr-1.png" width="990" height="1745" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/callr/">Callr</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Datalog</title>
		<link>https://eleius.com/growth-stories/datalog/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 20:00:06 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Gallery-Precision]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=717</guid>

					<description><![CDATA[<p>DatalogUnlocking the US Market: How Eleius Empowered Datalog's Global ExpansionFrom positioning to lead generation, Eleius transformed Datalog's marketing strategy and spearheaded their successful entry into the US market. Challenge01Define the value02Clarify the messaging03Launch in US04Generate leadsSolutionProduct MarketingBrandGUIDELINESWebsiteSALES PRESENTATIONEBOOKVIDEOEVENTLEADGENERATION"Eleius is much more than an international agency—their team is the global extension of my marketing department. I rely on Eleius to help ... </p>
<div><a href="https://eleius.com/growth-stories/datalog/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/datalog/">Datalog</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e717-e1 mjx-0 mjx-1"><div class="x-row x-container max width e717-e2 mjx-a mjx-b mjx-c mjx-d mjx-e mjx-j mjx-k"><div class="x-row-inner"><div class="x-col e717-e3 mjx-w"></div><div class="x-col e717-e4 mjx-w mjx-x"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/per-angusta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e717-e5 mjx-z mjx-10 mjx-11 mjx-12 mjx-13 mjx-14 mjx-15 mjx-16 mjx-6 mjx-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Datalog</h2></div></div></div></div><div class="x-col e717-e6 mjx-w"></div></div></div><div class="x-row x-container max width e717-e7 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-l"><div class="x-row-inner"><div class="x-col e717-e8 mjx-w"></div><div class="x-col e717-e9 mjx-w mjx-y"><div class="x-text x-text-headline e717-e10 mjx-z mjx-12 mjx-14 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1a mjx-1b mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Unlocking the US Market: How Eleius Empowered Datalog's Global Expansion</h1></div></div></div><div class="x-text x-text-headline e717-e11 mjx-z mjx-10 mjx-12 mjx-14 mjx-15 mjx-1c mjx-1d mjx-1e mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">From positioning to lead generation, Eleius transformed Datalog's marketing strategy and spearheaded their successful entry into the US market.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e717-e12 mjx-1q mjx-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e717-e13 mjx-w"></div></div></div></div><div class="x-section e717-e14 mjx-0 mjx-2 mjx-3"><div class="x-row x-container max width e717-e15 mjx-a mjx-d mjx-e mjx-g mjx-j mjx-m"><div class="x-row-inner"><div class="x-col e717-e16 mjx-w mjx-y"><span class="x-image e717-e17 mjx-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Datalog-1-e1690298133318.png" width="2633" height="1179" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e717-e18 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-n"><div class="x-row-inner"><div class="x-col e717-e19 mjx-w"><div class="x-text x-text-headline e717-e20 mjx-z mjx-10 mjx-12 mjx-16 mjx-1d mjx-1f mjx-1g mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e717-e21 mjx-w"><div class="x-text x-text-headline e717-e22 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e717-e23 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e717-e24 mjx-w"><div class="x-text x-text-headline e717-e25 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e717-e26 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e717-e27 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-o"><div class="x-row-inner"><div class="x-col e717-e28 mjx-w"></div><div class="x-col e717-e29 mjx-w"><div class="x-text x-text-headline e717-e30 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e717-e31 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Launch in US</h2></div></div></div></div><div class="x-col e717-e32 mjx-w"><div class="x-text x-text-headline e717-e33 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e717-e34 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Generate leads</h2></div></div></div></div></div></div><div class="x-row x-container max width e717-e35 mjx-a mjx-c mjx-d mjx-f mjx-h mjx-p mjx-q"><div class="x-row-inner"><div class="x-col e717-e36 mjx-w"><div class="x-text x-text-headline e717-e37 mjx-z mjx-10 mjx-12 mjx-16 mjx-1d mjx-1f mjx-1g mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e717-e38 mjx-w"><span class="x-image e717-e39 mjx-1r mjx-1s mjx-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e40 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1k mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e717-e41 mjx-w"><span class="x-image e717-e42 mjx-1r mjx-1t mjx-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e43 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Brand<br />GUIDELINES</h3></div></div></div></div><div class="x-col e717-e44 mjx-w"><span class="x-image e717-e45 mjx-1r mjx-1t mjx-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e46 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div></div></div><div class="x-row x-container max width e717-e47 mjx-a mjx-c mjx-d mjx-f mjx-h mjx-p mjx-r"><div class="x-row-inner"><div class="x-col e717-e48 mjx-w"></div><div class="x-col e717-e49 mjx-w"><span class="x-image e717-e50 mjx-1r mjx-1t mjx-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e51 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES PRESENTATION</h3></div></div></div></div><div class="x-col e717-e52 mjx-w"><span class="x-image e717-e53 mjx-1r mjx-1t mjx-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e54 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EBOOK</h3></div></div></div></div><div class="x-col e717-e55 mjx-w"><span class="x-image e717-e56 mjx-1r mjx-1t mjx-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e57 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1l mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">VIDEO</h3></div></div></div></div></div></div><div class="x-row x-container max width e717-e58 mjx-a mjx-c mjx-d mjx-f mjx-h mjx-p mjx-s"><div class="x-row-inner"><div class="x-col e717-e59 mjx-w"></div><div class="x-col e717-e60 mjx-w"><span class="x-image e717-e61 mjx-1r mjx-1t mjx-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="850" height="597" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e62 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1m mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EVENT</h3></div></div></div></div><div class="x-col e717-e63 mjx-w"><span class="x-image e717-e64 mjx-1r mjx-1s mjx-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="85" height="87" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e717-e65 mjx-z mjx-12 mjx-18 mjx-19 mjx-1b mjx-1g mjx-1j mjx-1m mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">LEAD<br />GENERATION</h3></div></div></div></div><div class="x-col e717-e66 mjx-w"></div></div></div></div><div class="x-section e717-e67 mjx-0 mjx-2 mjx-4"><div class="x-row x-container max width e717-e68 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-t"><div class="x-row-inner"><div class="x-col e717-e69 mjx-w mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e717-e70 mjx-1x"><div class="x-div e717-e71 mjx-1x"><div class="x-slide-container-viewport is-loading e717-e72 mjx-1y" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e717-e73 mjx-1z" data-x-slide=""><div class="x-text x-text-headline e717-e74 mjx-z mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1d mjx-1n mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">"Eleius is much more than an international agency—their team is the global extension of my marketing department. I rely on Eleius to help me position, message, and brand Datalog, and execute global lead generation for our company from Paris. This is truly unique."</h2></div></div></div><div class="x-text x-text-headline e717-e75 mjx-z mjx-10 mjx-12 mjx-15 mjx-16 mjx-1d mjx-1f mjx-1o mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><b>Bernard Duhoux</b>, Head of Marketing</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e717-e76 mjx-20" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e717-e77 mjx-0 mjx-2 mjx-3"><div class="x-row x-container max width e717-e78 mjx-a mjx-c mjx-d mjx-e mjx-f mjx-j mjx-u"><div class="x-row-inner"><div class="x-col e717-e79 mjx-w"><div class="x-text x-text-headline e717-e80 mjx-z mjx-10 mjx-12 mjx-16 mjx-1d mjx-1f mjx-1g mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e717-e81 mjx-w"><div class="x-text x-text-headline e717-e82 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A 20-year-old software firm eyeing the US market</h2></div></div></div><div class="x-text x-text-headline e717-e83 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Datalog built a comprehensive Treasury Management System that stands out in the global market for cash management solutions with its unique modularity, breadth and flexibility. With a new SaaS offering, it set its sights on global opportunities. </p></div></div></div><div class="x-text x-text-headline e717-e84 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">An in-house + outsourced marketing partnership</h2></div></div></div><div class="x-text x-text-headline e717-e85 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Datalog tapped Eleius to augment their existing in-house resources, bring an international market perspective, and take them to the next level. We were hired to position the company, rebrand it and launch it at the top US event in its category. </p></div></div></div><div class="x-text x-text-headline e717-e86 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Building the launchpad</h2></div></div></div><div class="x-text x-text-headline e717-e87 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In the first phase, Eleius successfully articulated Datalog’s benefits to corporate treasurers, designed a new brand identity, released a new website, and produced tools to carry the message through sales channels.</p></div></div></div><div class="x-text x-text-headline e717-e88 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Scalable lead generation </h2></div></div></div><div class="x-text x-text-headline e717-e89 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In the next phase, Eleius’ growth team took over the go-to-market campaign. Datalog had just one representative in North America, but efforts from Paris were effective at generating new leads via industry event activations, PPC campaigns, landing pages, and email sequences.
</p></div></div></div><div class="x-text x-text-headline e717-e90 mjx-z mjx-12 mjx-13 mjx-15 mjx-16 mjx-17 mjx-18 mjx-19 mjx-1h mjx-1p mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Looking ahead</h2></div></div></div><div class="x-text x-text-headline e717-e91 mjx-z mjx-12 mjx-15 mjx-16 mjx-17 mjx-18 mjx-1c mjx-1d mjx-1i mjx-7 mjx-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">With more to do, Datalog is depending on Eleius as its turnkey marketing partner. Our mission moving forward is to increase visibility in the market, create SEO content, streamline sales operations, and generate more leads.</p></div></div></div></div></div></div></div><div class="x-section e717-e92 mjx-0 mjx-5"><div class="x-row e717-e93 mjx-a mjx-c mjx-f mjx-i mjx-v"><div class="x-row-inner"><div class="x-col e717-e94 mjx-w"><span class="x-image e717-e95 mjx-1r mjx-1t mjx-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Datalog-1.png" width="1980" height="4387" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/datalog/">Datalog</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Connecting Food</title>
		<link>https://eleius.com/growth-stories/connecting-food/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 19:00:47 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=663</guid>

					<description><![CDATA[<p>Connecting FoodBlockchain-Based Food Confidence Platform Entrusts Marketing to EleiusEleius helped ConnectingFood to define its market positioning, develop crisp messaging, rebrand and relaunch its website and ready its sales team for global market success.Challenge01Define the value02Clarify the messaging03Refine the brand04Equip salesSolutionProduct MarketingBrandGuidelinesWebsiteEBOOKSALES PRESENTATIONSuccess StoryAn industry ripe for changeConnecting Food enables smart track &#038; trace of food supply chains from farm to ... </p>
<div><a href="https://eleius.com/growth-stories/connecting-food/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/connecting-food/">Connecting Food</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e663-e1 mif-0 mif-1"><div class="x-row x-container max width e663-e2 mif-8 mif-9 mif-a mif-b mif-c mif-h mif-i"><div class="x-row-inner"><div class="x-col e663-e3 mif-s"></div><div class="x-col e663-e4 mif-s mif-t"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/per-angusta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e663-e5 mif-v mif-w mif-x mif-y mif-z mif-10 mif-11 mif-4 mif-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Connecting Food</h2></div></div></div></div><div class="x-col e663-e6 mif-s"></div></div></div><div class="x-row x-container max width e663-e7 mif-8 mif-a mif-b mif-c mif-d mif-h mif-j"><div class="x-row-inner"><div class="x-col e663-e8 mif-s"></div><div class="x-col e663-e9 mif-s mif-u"><div class="x-text x-text-headline e663-e10 mif-v mif-z mif-10 mif-11 mif-12 mif-13 mif-14 mif-15 mif-16 mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Blockchain-Based Food Confidence Platform Entrusts Marketing to Eleius</h1></div></div></div><div class="x-text x-text-headline e663-e11 mif-v mif-w mif-z mif-10 mif-17 mif-18 mif-19 mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Eleius helped ConnectingFood to define its market positioning, develop crisp messaging, rebrand and relaunch its website and ready its sales team for global market success.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e663-e12 mif-1i mif-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e663-e13 mif-s"></div></div></div></div><div class="x-section e663-e14 mif-0 mif-2"><div class="x-row x-container max width e663-e15 mif-8 mif-b mif-c mif-e mif-h mif-k"><div class="x-row-inner"><div class="x-col e663-e16 mif-s mif-u"><span class="x-image e663-e17 mif-1j"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-CF-1-e1689946546100.png" width="2633" height="1185" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e663-e18 mif-8 mif-a mif-b mif-c mif-d mif-h mif-l"><div class="x-row-inner"><div class="x-col e663-e19 mif-s"><div class="x-text x-text-headline e663-e20 mif-v mif-w mif-11 mif-18 mif-1a mif-1b mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e663-e21 mif-s"><div class="x-text x-text-headline e663-e22 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e663-e23 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e663-e24 mif-s"><div class="x-text x-text-headline e663-e25 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e663-e26 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e663-e27 mif-8 mif-a mif-b mif-c mif-d mif-h mif-m"><div class="x-row-inner"><div class="x-col e663-e28 mif-s"></div><div class="x-col e663-e29 mif-s"><div class="x-text x-text-headline e663-e30 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e663-e31 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e663-e32 mif-s"><div class="x-text x-text-headline e663-e33 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e663-e34 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Equip sales</h2></div></div></div></div></div></div><div class="x-row x-container max width e663-e35 mif-8 mif-a mif-b mif-d mif-f mif-n mif-o"><div class="x-row-inner"><div class="x-col e663-e36 mif-s"><div class="x-text x-text-headline e663-e37 mif-v mif-w mif-11 mif-18 mif-1a mif-1b mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e663-e38 mif-s"><span class="x-image e663-e39 mif-1j mif-1k mif-1l"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e663-e40 mif-v mif-13 mif-14 mif-16 mif-1b mif-1e mif-1f mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e663-e41 mif-s"><span class="x-image e663-e42 mif-1j mif-1l mif-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e663-e43 mif-v mif-13 mif-14 mif-16 mif-1b mif-1e mif-1g mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Brand<br />Guidelines</h3></div></div></div></div><div class="x-col e663-e44 mif-s"><span class="x-image e663-e45 mif-1j mif-1l mif-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e663-e46 mif-v mif-13 mif-14 mif-16 mif-1b mif-1e mif-1g mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div></div></div><div class="x-row x-container max width e663-e47 mif-8 mif-a mif-b mif-d mif-f mif-n mif-p"><div class="x-row-inner"><div class="x-col e663-e48 mif-s"></div><div class="x-col e663-e49 mif-s"><span class="x-image e663-e50 mif-1j mif-1l mif-1n"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e663-e51 mif-v mif-13 mif-14 mif-16 mif-1b mif-1e mif-1g mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EBOOK</h3></div></div></div></div><div class="x-col e663-e52 mif-s"><span class="x-image e663-e53 mif-1j mif-1l mif-1n"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e663-e54 mif-v mif-13 mif-14 mif-16 mif-1b mif-1e mif-1g mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES PRESENTATION</h3></div></div></div></div></div></div></div><div class="x-section e663-e55 mif-0 mif-2"><div class="x-row x-container max width e663-e56 mif-8 mif-a mif-b mif-c mif-d mif-h mif-q"><div class="x-row-inner"><div class="x-col e663-e57 mif-s"><div class="x-text x-text-headline e663-e58 mif-v mif-w mif-11 mif-18 mif-1a mif-1b mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e663-e59 mif-s"><div class="x-text x-text-headline e663-e60 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-1h mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">An industry ripe for change</h2></div></div></div><div class="x-text x-text-headline e663-e61 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Connecting Food enables smart track & trace of food supply chains from farm to fork, leveraging smart blockchain technology. </p></div></div></div><div class="x-text x-text-headline e663-e62 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-1h mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A team spread thin across many target personas</h2></div></div></div><div class="x-text x-text-headline e663-e63 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Connecting Food’s platform is built for all players across the full supply chain, including end consumers, manufacturers and raw material producers. This created the need for Connecting Food market to a diverse range of organizations all at once. But with a small marketing and sales team, explaining their value had become a job only the co-founders could do well. </p></div></div></div><div class="x-text x-text-headline e663-e64 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-1h mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Blue-chip competition </h2></div></div></div><div class="x-text x-text-headline e663-e65 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Well-established supply chain and ERP software suppliers dominated their product category. But Eleius saw an opportunity to create a new space dedicated to the food industry: the Food Confidence Platform. Using blockchain and techniques necessary to manage perishable products all the way from farm to fork, Connecting Food could claim they are the only team capable of solving the industry’s problems. </p></div></div></div><div class="x-text x-text-headline e663-e66 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-1h mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A-to-Z positioning, branding, and relaunch</h2></div></div></div><div class="x-text x-text-headline e663-e67 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In phase 1, we created a new product category, positioned the company’s full product vision, articulated its messaging, refreshed the brand, built a new website and produced an accompanying sales presentation. 
<br><br>
In phase 2, we generated and scored a backlog of marketing content pieces, then executed on a keystone whitepaper on the value of blockchain to the food supply chain.
</p></div></div></div><div class="x-text x-text-headline e663-e68 mif-v mif-y mif-10 mif-11 mif-12 mif-13 mif-14 mif-1c mif-1h mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Eleius tees up global sales team for success</h2></div></div></div><div class="x-text x-text-headline e663-e69 mif-v mif-10 mif-11 mif-12 mif-13 mif-17 mif-18 mif-1d mif-5 mif-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">We wrapped up the mission with a training session to make sure the whole sales team was armed and ready to sell Connecting Food’s unique platform globally.</p></div></div></div></div></div></div></div><div class="x-section e663-e70 mif-0 mif-3"><div class="x-row e663-e71 mif-8 mif-a mif-d mif-g mif-r"><div class="x-row-inner"><div class="x-col e663-e72 mif-s"><span class="x-image e663-e73 mif-1j mif-1l mif-1o"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-CF-1.png" width="990" height="1670" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/connecting-food/">Connecting Food</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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		<item>
		<title>Quinten</title>
		<link>https://eleius.com/growth-stories/quinten/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 18:00:09 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=857</guid>

					<description><![CDATA[<p>QuintenEleius Facilitates 14M &#8364; Fundraise for AI-Powered Disease Modeling PlatformQuinten sought the expertise of Eleius to create a comprehensive messaging document and a compelling company pitch deck to support their fundraising efforts.Challenge01Clarify the messaging02Produce effective company pitch deckSolutionPRODUCTMARKETINGCOMPANYPITCH DECK"Eleius positioned and messaged our new SaaS platform in record time. Their ability to grasp our deeply scientific subject matter and turn ... </p>
<div><a href="https://eleius.com/growth-stories/quinten/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/quinten/">Quinten</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e857-e1 mnt-0 mnt-1"><div class="x-row x-container max width e857-e2 mnt-9 mnt-a mnt-b mnt-c mnt-g mnt-h"><div class="x-row-inner"><div class="x-col e857-e3 mnt-o"></div><div class="x-col e857-e4 mnt-o mnt-p"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/wemaik-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e857-e5 mnt-r mnt-s mnt-t mnt-u mnt-v mnt-w mnt-x mnt-y mnt-5 mnt-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Quinten</p></div></div></div></div><div class="x-col e857-e6 mnt-o"></div></div></div><div class="x-row x-container max width e857-e7 mnt-9 mnt-b mnt-c mnt-d mnt-g mnt-i"><div class="x-row-inner"><div class="x-col e857-e8 mnt-o"></div><div class="x-col e857-e9 mnt-o mnt-q"><div class="x-text x-text-headline e857-e10 mnt-r mnt-u mnt-w mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-12 mnt-13 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Facilitates 14M &euro; Fundraise for AI-Powered Disease Modeling Platform</h1></div></div></div><div class="x-text x-text-headline e857-e11 mnt-r mnt-s mnt-u mnt-w mnt-x mnt-14 mnt-15 mnt-16 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Quinten sought the expertise of Eleius to create a comprehensive messaging document and a compelling company pitch deck to support their fundraising efforts.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e857-e12 mnt-1h mnt-8" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e857-e13 mnt-o"></div></div></div></div><div class="x-section e857-e14 mnt-0 mnt-2 mnt-3"><div class="x-row x-container max width e857-e15 mnt-9 mnt-c mnt-e mnt-g mnt-j"><div class="x-row-inner"><div class="x-col e857-e16 mnt-o mnt-q"><span class="x-image e857-e17 mnt-1i mnt-1j"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Quinten-1-e1690205888358.png" width="2606" height="1227" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e857-e18 mnt-9 mnt-b mnt-c mnt-d mnt-g mnt-k"><div class="x-row-inner"><div class="x-col e857-e19 mnt-o"><div class="x-text x-text-headline e857-e20 mnt-r mnt-s mnt-u mnt-y mnt-15 mnt-17 mnt-18 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e857-e21 mnt-o"><div class="x-text x-text-headline e857-e22 mnt-r mnt-u mnt-v mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-19 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e857-e23 mnt-r mnt-u mnt-x mnt-y mnt-z mnt-10 mnt-14 mnt-15 mnt-1a mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div><div class="x-col e857-e24 mnt-o"><div class="x-text x-text-headline e857-e25 mnt-r mnt-u mnt-v mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-19 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e857-e26 mnt-r mnt-u mnt-x mnt-y mnt-z mnt-10 mnt-14 mnt-15 mnt-1a mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Produce effective company pitch deck</h2></div></div></div></div></div></div><div class="x-row x-container max width e857-e27 mnt-9 mnt-b mnt-d mnt-f mnt-l"><div class="x-row-inner"><div class="x-col e857-e28 mnt-o"><div class="x-text x-text-headline e857-e29 mnt-r mnt-s mnt-u mnt-y mnt-15 mnt-17 mnt-18 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e857-e30 mnt-o"><span class="x-image e857-e31 mnt-1i mnt-1k mnt-1l"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e857-e32 mnt-r mnt-u mnt-10 mnt-11 mnt-13 mnt-18 mnt-1b mnt-1c mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e857-e33 mnt-o"><span class="x-image e857-e34 mnt-1i mnt-1l mnt-1m"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e857-e35 mnt-r mnt-u mnt-10 mnt-11 mnt-13 mnt-18 mnt-1b mnt-1d mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">COMPANY<br />PITCH DECK</h3></div></div></div></div><div class="x-col e857-e36 mnt-o"></div></div></div></div><div class="x-section e857-e37 mnt-0 mnt-2 mnt-4"><div class="x-row x-container max width e857-e38 mnt-9 mnt-b mnt-c mnt-d mnt-g mnt-m"><div class="x-row-inner"><div class="x-col e857-e39 mnt-o mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e857-e40 mnt-1n"><div class="x-div e857-e41 mnt-1n"><div class="x-slide-container-viewport is-loading e857-e42 mnt-1o" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e857-e43 mnt-1p" data-x-slide=""><div class="x-text x-text-headline e857-e44 mnt-r mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-15 mnt-1e mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">"Eleius positioned and messaged our new SaaS platform in record time. Their ability to grasp our deeply scientific subject matter and turn it into crisp business value propositions was truly impressive. The company presentation was beautiful and crystal clear. And we benefited a lot from Etienne&rsquo;s public speaking training. Eleius was key to our successful investment round."</h2></div></div></div><div class="x-text x-text-headline e857-e45 mnt-r mnt-s mnt-u mnt-x mnt-y mnt-15 mnt-17 mnt-1f mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Philippe Arany</strong>, CEO, Quinten</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e857-e46 mnt-1q" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e857-e47 mnt-0 mnt-2 mnt-3"><div class="x-row x-container max width e857-e48 mnt-9 mnt-b mnt-c mnt-d mnt-g mnt-n"><div class="x-row-inner"><div class="x-col e857-e49 mnt-o"><div class="x-text x-text-headline e857-e50 mnt-r mnt-s mnt-u mnt-y mnt-15 mnt-17 mnt-18 mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e857-e51 mnt-o"><div class="x-text x-text-headline e857-e52 mnt-r mnt-u mnt-v mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-19 mnt-1g mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">European leader in AI-powered disease modeling seeks funding</h2></div></div></div><div class="x-text x-text-headline e857-e53 mnt-r mnt-u mnt-x mnt-y mnt-z mnt-10 mnt-14 mnt-15 mnt-1a mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Quinten is the European leader in leveraging data science to confront real life medical data cohorts (millions of anonymized individuals from social security, insurance, and epidemiological databases) with traditional clinical trial data sets to derive unique insights into drug effectiveness. The company enabled Europe&rsquo;s leading pharmaceutical companies to accelerate authorization of new drugs by the EMA (European Medicines Agency).<br /><br />Quinten&rsquo;s team of 100 data scientists and medical specialists in Paris are at the forefront of the ongoing revolution brought by AI in medicine, and are positively impacting the lives of millions of patients.</p></div></div></div><div class="x-text x-text-headline e857-e54 mnt-r mnt-u mnt-v mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-19 mnt-1g mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The pivot from ad-hoc service to  scalable SaaS model</h2></div></div></div><div class="x-text x-text-headline e857-e55 mnt-r mnt-u mnt-x mnt-y mnt-z mnt-10 mnt-14 mnt-15 mnt-1a mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The company had until now delivered ad-hoc services: each client engagement at pharmaceutical companies required the creation of a new data set and the creation of custom data science models. 
<br><br>
To move to the next stage in its growth, the company set out to create a scalable SaaS platform that would enable its pharma clients to continuously perform advanced real-life disease modeling using a ready-to-use platform.
</p></div></div></div><div class="x-text x-text-headline e857-e56 mnt-r mnt-u mnt-v mnt-x mnt-y mnt-z mnt-10 mnt-11 mnt-19 mnt-1g mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Effective company pitch deck and presentation training lands 15M&euro; in funding</h2></div></div></div><div class="x-text x-text-headline e857-e57 mnt-r mnt-u mnt-x mnt-y mnt-z mnt-10 mnt-14 mnt-15 mnt-1a mnt-6 mnt-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The company entrusted the product marketing squad at Eleius with the authoring of a comprehensive positioning and messaging document that describes the company&rsquo;s new vision for real-life disease modeling.<br /><br /><br />Leveraging the thorough language we developed in the messaging phase, our creative team developed a compelling company presentation.<br /><br /><br />Eleius founder Etienne Viellard ended the mission with a training session of the full executive team in how to deliver the presentation. In particular, Etienne trained the team in delivering the presentation collectively and in using &ldquo;visual body anchors&rdquo; to strengthen the effectiveness of the pitch.<br /><br /><br />The founders then went on a fundraising roadshow crowned with success: the company rapidly landed a 14 million euro round from top tier VC.</p></div></div></div></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/quinten/">Quinten</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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		<item>
		<title>Bleckwen</title>
		<link>https://eleius.com/growth-stories/bleckwen/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 17:00:18 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=787</guid>

					<description><![CDATA[<p>BleckwenAI Fraud Prevention Platform for Banks Trusts Eleius for Ongoing Thought Leadership Production Bleckwen turned to Eleius for ongoing production of the high quality thought leadership ebooks it needed to fuel its lead generation. Challenge01Define the value02Clarify the messaging03Refine the brand04Scale salesSolutionPRODUCTMARKETINGBrandingWEBSITEContent"Eleius keeps on amazing us with its ability to author ebooks that capture our market’s attention with unique thought ... </p>
<div><a href="https://eleius.com/growth-stories/bleckwen/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/bleckwen/">Bleckwen</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e787-e1 mlv-0 mlv-1"><div class="x-row x-container max width e787-e2 mlv-a mlv-b mlv-c mlv-d mlv-e mlv-l mlv-m"><div class="x-row-inner"><div class="x-col e787-e3 mlv-x"></div><div class="x-col e787-e4 mlv-x mlv-y"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/per-angusta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e787-e5 mlv-10 mlv-11 mlv-12 mlv-13 mlv-14 mlv-15 mlv-16 mlv-17 mlv-6 mlv-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Bleckwen</p></div></div></div></div><div class="x-col e787-e6 mlv-x"></div></div></div><div class="x-row x-container max width e787-e7 mlv-a mlv-c mlv-d mlv-e mlv-f mlv-l mlv-n"><div class="x-row-inner"><div class="x-col e787-e8 mlv-x"></div><div class="x-col e787-e9 mlv-x mlv-z"><div class="x-text x-text-headline e787-e10 mlv-10 mlv-13 mlv-15 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1b mlv-1c mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">AI Fraud Prevention Platform for Banks Trusts Eleius for Ongoing Thought Leadership Production
</h1></div></div></div><div class="x-text x-text-headline e787-e11 mlv-10 mlv-11 mlv-13 mlv-15 mlv-16 mlv-1d mlv-1e mlv-1f mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Bleckwen turned to Eleius for ongoing production of the high quality thought leadership ebooks it needed to fuel its lead generation.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e787-e12 mlv-1r mlv-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e787-e13 mlv-x"></div></div></div></div><div class="x-section e787-e14 mlv-0 mlv-2 mlv-3"><div class="x-row x-container max width e787-e15 mlv-a mlv-d mlv-e mlv-g mlv-h mlv-l mlv-o"><div class="x-row-inner"><div class="x-col e787-e16 mlv-x mlv-z"><span class="x-image e787-e17 mlv-1s mlv-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Bleckwen-1-e1689947974856.png" width="1379" height="503" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e787-e18 mlv-a mlv-c mlv-d mlv-e mlv-f mlv-l mlv-p"><div class="x-row-inner"><div class="x-col e787-e19 mlv-x"><div class="x-text x-text-headline e787-e20 mlv-10 mlv-11 mlv-13 mlv-17 mlv-1e mlv-1g mlv-1h mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e787-e21 mlv-x"><div class="x-text x-text-headline e787-e22 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e787-e23 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e787-e24 mlv-x"><div class="x-text x-text-headline e787-e25 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e787-e26 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e787-e27 mlv-a mlv-c mlv-d mlv-e mlv-f mlv-l mlv-q"><div class="x-row-inner"><div class="x-col e787-e28 mlv-x"></div><div class="x-col e787-e29 mlv-x"><div class="x-text x-text-headline e787-e30 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e787-e31 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e787-e32 mlv-x"><div class="x-text x-text-headline e787-e33 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e787-e34 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Scale sales</h2></div></div></div></div></div></div><div class="x-row x-container max width e787-e35 mlv-a mlv-c mlv-d mlv-f mlv-i mlv-r mlv-s"><div class="x-row-inner"><div class="x-col e787-e36 mlv-x"><div class="x-text x-text-headline e787-e37 mlv-10 mlv-11 mlv-13 mlv-17 mlv-1e mlv-1g mlv-1h mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e787-e38 mlv-x"><span class="x-image e787-e39 mlv-1s mlv-1u mlv-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e787-e40 mlv-10 mlv-13 mlv-19 mlv-1a mlv-1c mlv-1h mlv-1k mlv-1l mlv-1m mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e787-e41 mlv-x"><span class="x-image e787-e42 mlv-1s mlv-1v mlv-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e787-e43 mlv-10 mlv-13 mlv-18 mlv-19 mlv-1a mlv-1c mlv-1h mlv-1l mlv-1n mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e787-e44 mlv-x"><span class="x-image e787-e45 mlv-1s mlv-1v mlv-1x"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e787-e46 mlv-10 mlv-13 mlv-19 mlv-1a mlv-1c mlv-1h mlv-1k mlv-1l mlv-1n mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div></div></div><div class="x-row x-container max width e787-e47 mlv-a mlv-c mlv-d mlv-h mlv-i mlv-j mlv-r mlv-t"><div class="x-row-inner"><div class="x-col e787-e48 mlv-x"></div><div class="x-col e787-e49 mlv-x"><span class="x-image e787-e50 mlv-1s mlv-1v mlv-1y"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e787-e51 mlv-10 mlv-13 mlv-19 mlv-1a mlv-1c mlv-1h mlv-1k mlv-1l mlv-1n mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e787-e52 mlv-x"></div><div class="x-col e787-e53 mlv-x"></div></div></div></div><div class="x-section e787-e54 mlv-0 mlv-2 mlv-4"><div class="x-row x-container max width e787-e55 mlv-a mlv-c mlv-d mlv-e mlv-f mlv-l mlv-u"><div class="x-row-inner"><div class="x-col e787-e56 mlv-x mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e787-e57 mlv-20"><div class="x-div e787-e58 mlv-20"><div class="x-slide-container-viewport is-loading e787-e59 mlv-21" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e787-e60 mlv-22" data-x-slide=""><div class="x-text x-text-headline e787-e61 mlv-10 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1e mlv-1o mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">"Eleius keeps on amazing us with its ability to author ebooks that capture our market’s attention with unique thought leadership on our arcane topic. We highly recommend Eleius for thought leadership production."</h2></div></div></div><div class="x-text x-text-headline e787-e62 mlv-10 mlv-11 mlv-13 mlv-16 mlv-17 mlv-1e mlv-1g mlv-1p mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>François Saulnier</strong>, CEO, Bleckwen</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e787-e63 mlv-23" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e787-e64 mlv-0 mlv-2 mlv-3"><div class="x-row x-container max width e787-e65 mlv-a mlv-c mlv-d mlv-e mlv-f mlv-l mlv-v"><div class="x-row-inner"><div class="x-col e787-e66 mlv-x"><div class="x-text x-text-headline e787-e67 mlv-10 mlv-11 mlv-13 mlv-17 mlv-1e mlv-1g mlv-1h mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e787-e68 mlv-x"><div class="x-text x-text-headline e787-e69 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-1q mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Data science keeps banks safe from fraud</h2></div></div></div><div class="x-text x-text-headline e787-e70 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Bleckwen offers a unique SaaS solution that identifies fraudsters who apply for loans or leases using false identities. With digital organized criminality on the rise, financial institutions are increasingly vulnerable to this threat.<br /><br />Packaged software that leverages statistical rules-based screening techniques techniques have been used for decades to filter out fraudulent applications. Those legacy software packages are however finding their limits, costing banks billions of dollars each year.<br /><br />Bleckwen pioneered the use of AI to catch fraudulent loan and lease applications, clearly demonstrating an ability to beat traditional software solutions.</p></div></div></div><div class="x-text x-text-headline e787-e71 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-1q mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The ambition to go global</h2></div></div></div><div class="x-text x-text-headline e787-e72 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The company was founded in France but rapidly grew in the UK as well. The company understood that to support its growth throughout Europe, it needed to up its marketing game. 
<br><br>
We were entrusted with repositioning, rebranding, redesign of the company’s website, and creation of thought leadership ebooks in support of the company’s lead generation efforts.</p></div></div></div><div class="x-text x-text-headline e787-e73 mlv-10 mlv-13 mlv-14 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1a mlv-1i mlv-1q mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The acceleration package</h2></div></div></div><div class="x-text x-text-headline e787-e74 mlv-10 mlv-13 mlv-16 mlv-17 mlv-18 mlv-19 mlv-1d mlv-1e mlv-1j mlv-7 mlv-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Over the course six months, Bleckwen received all the elements necessary to launch: the product story, a crisp brand identity, and a website. 
<br><br>
Convinced that Eleius had true mastery of their subject matter, Bleckwen then signed a retainer agreement with Eleius, entrusting us with continuous production of high quality thought leadership ebooks over a period of a year. The ebooks have proven quite effective in the company’s digital acquisition initiatives.
</p></div></div></div></div></div></div></div><div class="x-section e787-e75 mlv-0 mlv-5"><div class="x-row e787-e76 mlv-a mlv-c mlv-f mlv-k mlv-w"><div class="x-row-inner"><div class="x-col e787-e77 mlv-x"><span class="x-image e787-e78 mlv-1s mlv-1t mlv-1v mlv-1z"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-bleckwen-1.png" width="990" height="1117" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/bleckwen/">Bleckwen</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Oodrive</title>
		<link>https://eleius.com/growth-stories/oodrive/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 16:00:02 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Gallery-Precision]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=843</guid>

					<description><![CDATA[<p>Oodrive Eleius Repositions and Relauches Europe&#8217;s First Trusted Collaboration SuiteOodrive turned to Eleius to transform its messaging, branding and run lead generation campaigns.Challenge01Define the value02Clarify the messaging03Refine the brand04Relaunch the companySolutionPRODUCTMARKETINGBrandingWEBSITEVIDEOSALES PRESENTATIONGROWTH CAMPAIGN"Eleius was instrumental in helping us reposition, rebrand and relaunch Oodrive. The positioning work done by Eleius was world class. And the new brand identity produced by Eleius ... </p>
<div><a href="https://eleius.com/growth-stories/oodrive/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/oodrive/">Oodrive</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e843-e1 mnf-0 mnf-1"><div class="x-row x-container max width e843-e2 mnf-a mnf-b mnf-c mnf-d mnf-e mnf-l mnf-m"><div class="x-row-inner"><div class="x-col e843-e3 mnf-x"></div><div class="x-col e843-e4 mnf-x mnf-y"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/quanta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e843-e5 mnf-10 mnf-11 mnf-12 mnf-13 mnf-14 mnf-15 mnf-16 mnf-17 mnf-6 mnf-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Oodrive
</p></div></div></div></div><div class="x-col e843-e6 mnf-x"></div></div></div><div class="x-row x-container max width e843-e7 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-n"><div class="x-row-inner"><div class="x-col e843-e8 mnf-x"></div><div class="x-col e843-e9 mnf-x mnf-z"><div class="x-text x-text-headline e843-e10 mnf-10 mnf-13 mnf-15 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1b mnf-1c mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Repositions and Relauches Europe&rsquo;s First Trusted Collaboration Suite</h1></div></div></div><div class="x-text x-text-headline e843-e11 mnf-10 mnf-11 mnf-13 mnf-15 mnf-16 mnf-17 mnf-1d mnf-1e mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Oodrive turned to Eleius to transform its messaging, branding and run lead generation campaigns.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e843-e12 mnf-1r mnf-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e843-e13 mnf-x"></div></div></div></div><div class="x-section e843-e14 mnf-0 mnf-2 mnf-3"><div class="x-row x-container max width e843-e15 mnf-a mnf-d mnf-e mnf-g mnf-h mnf-l mnf-o"><div class="x-row-inner"><div class="x-col e843-e16 mnf-x mnf-z"><span class="x-image e843-e17 mnf-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Oodrive-e1690204505580.png" width="2620" height="1103" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e843-e18 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-p"><div class="x-row-inner"><div class="x-col e843-e19 mnf-x"><div class="x-text x-text-headline e843-e20 mnf-10 mnf-11 mnf-13 mnf-17 mnf-1e mnf-1f mnf-1g mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e843-e21 mnf-x"><div class="x-text x-text-headline e843-e22 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e843-e23 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e843-e24 mnf-x"><div class="x-text x-text-headline e843-e25 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e843-e26 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Clarify the messaging</h2></div></div></div></div></div></div><div class="x-row x-container max width e843-e27 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-q"><div class="x-row-inner"><div class="x-col e843-e28 mnf-x"></div><div class="x-col e843-e29 mnf-x"><div class="x-text x-text-headline e843-e30 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e843-e31 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Refine the brand</h2></div></div></div></div><div class="x-col e843-e32 mnf-x"><div class="x-text x-text-headline e843-e33 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e843-e34 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Relaunch the company</h2></div></div></div></div></div></div><div class="x-row x-container max width e843-e35 mnf-a mnf-c mnf-d mnf-f mnf-i mnf-r mnf-s"><div class="x-row-inner"><div class="x-col e843-e36 mnf-x"><div class="x-text x-text-headline e843-e37 mnf-10 mnf-11 mnf-13 mnf-17 mnf-1e mnf-1f mnf-1g mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e843-e38 mnf-x"><span class="x-image e843-e39 mnf-1s mnf-1t mnf-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e40 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1l mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e843-e41 mnf-x"><span class="x-image e843-e42 mnf-1s mnf-1u mnf-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e43 mnf-10 mnf-13 mnf-18 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e843-e44 mnf-x"><span class="x-image e843-e45 mnf-1s mnf-1u mnf-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e46 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div></div></div><div class="x-row x-container max width e843-e47 mnf-a mnf-c mnf-d mnf-h mnf-i mnf-j mnf-r mnf-t"><div class="x-row-inner"><div class="x-col e843-e48 mnf-x"></div><div class="x-col e843-e49 mnf-x"><span class="x-image e843-e50 mnf-1s mnf-1u mnf-1x"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e51 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">VIDEO</h3></div></div></div></div><div class="x-col e843-e52 mnf-x"><span class="x-image e843-e53 mnf-1s mnf-1u mnf-1x"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e54 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1m mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES PRESENTATION</h3></div></div></div></div><div class="x-col e843-e55 mnf-x"><span class="x-image e843-e56 mnf-1s mnf-1u mnf-1y"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="42" height="43" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e843-e57 mnf-10 mnf-13 mnf-19 mnf-1a mnf-1c mnf-1g mnf-1j mnf-1k mnf-1n mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">GROWTH <br />CAMPAIGN</h3></div></div></div></div></div></div></div><div class="x-section e843-e58 mnf-0 mnf-2 mnf-4"><div class="x-row x-container max width e843-e59 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-u"><div class="x-row-inner"><div class="x-col e843-e60 mnf-x mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e843-e61 mnf-20"><div class="x-div e843-e62 mnf-20"><div class="x-slide-container-viewport is-loading e843-e63 mnf-21" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e843-e64 mnf-22" data-x-slide=""><div class="x-text x-text-headline e843-e65 mnf-10 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1e mnf-1o mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">"Eleius was instrumental in helping us reposition, rebrand and relaunch Oodrive. The positioning work done by Eleius was world class. And the new brand identity produced by Eleius is sleek and professional."</h2></div></div></div><div class="x-text x-text-headline e843-e66 mnf-10 mnf-11 mnf-13 mnf-16 mnf-17 mnf-1e mnf-1f mnf-1p mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Stanislas de Remur</strong>, CEO, Oodrive</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e843-e67 mnf-23" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e843-e68 mnf-0 mnf-2 mnf-3"><div class="x-row x-container max width e843-e69 mnf-a mnf-c mnf-d mnf-e mnf-f mnf-l mnf-v"><div class="x-row-inner"><div class="x-col e843-e70 mnf-x"><div class="x-text x-text-headline e843-e71 mnf-10 mnf-11 mnf-13 mnf-17 mnf-1e mnf-1f mnf-1g mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e843-e72 mnf-x"><div class="x-text x-text-headline e843-e73 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Demand on the upswing</h2></div></div></div><div class="x-text x-text-headline e843-e74 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In 2021, with an upswing in demand for secure and sovereign collaboration solutions in Europe, Oodrive set its sight on growing its sales outside of its home market in France. </p></div></div></div><div class="x-text x-text-headline e843-e75 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A new identify and relaunch</h2></div></div></div><div class="x-text x-text-headline e843-e76 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The company’s management team decided that it needed a messaging and branding refresh to support its new ambitions and started to look for a marketing partner to lead its international relaunch.</p></div></div></div><div class="x-text x-text-headline e843-e77 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">1 Rebrand x 6 Languages </h2></div></div></div><div class="x-text x-text-headline e843-e78 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius offered to fully position, message, brand and relaunch Oodrive in English, French, Spanish, Dutch, Italian and German. 
<br>
<br>
Oodrive was impressed with the graphic design portfolio of Eleius, its unique approach based on the preliminary authoring of a detailed positioning platform prior to rebranding, strong expertise in relaunching software vendors, its unique ability to produce all marketing assets in English first and then “transcreate” them into all other primary European languages with skilled tech savvy copywriters in all languages.
</p></div></div></div><div class="x-text x-text-headline e843-e79 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Positioning to their strengths</h2></div></div></div><div class="x-text x-text-headline e843-e80 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">A 10-week assignment by a duo of Eleius product marketers followed a rigorous process to author a document detailing the company’s unique value proposition, positioning, and messaging, at the corporate level down to individual products in the Oodrive suite.
<br>
<br>
In particular, the Eleius messaging assignment led to position the company as offering “Europe’s first trusted collaboration suite”. A number of case studies were authored to guide future customer testimonial best practices in relaying the company’s key messaging and selling points.
</p></div></div></div><div class="x-text x-text-headline e843-e81 mnf-10 mnf-13 mnf-14 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1a mnf-1h mnf-1q mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Global launch, and beyond</h2></div></div></div><div class="x-text x-text-headline e843-e82 mnf-10 mnf-13 mnf-16 mnf-17 mnf-18 mnf-19 mnf-1d mnf-1e mnf-1i mnf-7 mnf-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">In less than 6 months, the mission to relaunch Oodrive was accomplished. Eleius participated in a company wide kick-off to reveal the new identity and all the new marketing and sales assets it had produced.<br /><br />Eleius then led agile iterative lead generation campaigns for Oodrive over a period of one year.<br /><br />The collaboration enabled the company to step up its lead generation game, integrate its marketing and sales team better, and progressively adopt key growth hacking and campaign.</p></div></div></div></div></div></div></div><div class="x-section e843-e83 mnf-0 mnf-5"><div class="x-row e843-e84 mnf-a mnf-c mnf-f mnf-k mnf-w"><div class="x-row-inner"><div class="x-col e843-e85 mnf-x"><span class="x-image e843-e86 mnf-1s mnf-1u mnf-1z"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Oodrive.png" width="1980" height="4983" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/oodrive/">Oodrive</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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		<item>
		<title>Probance</title>
		<link>https://eleius.com/growth-stories/probance/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 12:00:30 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Focus]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">http://eleius.com/?page_id=618</guid>

					<description><![CDATA[<p>ProbanceEleius Launches World First Lights Out Marketing Automation Platform In under five months, Eleius helped Probance to define its market positioning, develop crisp messaging, rebrand itself, and ready its business team for global revenue growth. ChallengeS01Define go-to-market strategy02Clarify the messaging03Refine the brand04Scale salesSolutionSProduct MarketingFUNDRAISINGPITCHBrandingWebsiteContentSALESENABLEMENT”Eleius pivoted us from a technology company to a marketing company with a tech focus. By repositioning ... </p>
<div><a href="https://eleius.com/growth-stories/probance/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/probance/">Probance</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e618-e1 mh6-0 mh6-1"><div class="x-row x-container max width e618-e2 mh6-a mh6-b mh6-c mh6-d mh6-e mh6-j mh6-k"><div class="x-row-inner"><div class="x-col e618-e3 mh6-v"></div><div class="x-col e618-e4 mh6-v mh6-w"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/quanta-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e618-e5 mh6-y mh6-z mh6-10 mh6-11 mh6-12 mh6-13 mh6-14 mh6-6 mh6-7 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Probance</h2></div></div></div></div><div class="x-col e618-e6 mh6-v"></div></div></div><div class="x-row x-container max width e618-e7 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-l"><div class="x-row-inner"><div class="x-col e618-e8 mh6-v"></div><div class="x-col e618-e9 mh6-v mh6-x"><div class="x-text x-text-headline e618-e10 mh6-y mh6-11 mh6-13 mh6-14 mh6-15 mh6-16 mh6-17 mh6-18 mh6-19 mh6-1a mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Launches World First Lights Out Marketing Automation Platform
</h1></div></div></div><div class="x-text x-text-headline e618-e11 mh6-y mh6-z mh6-11 mh6-13 mh6-14 mh6-1a mh6-1b mh6-1c mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">In under five months, Eleius helped Probance to define its market positioning, develop crisp messaging, rebrand itself, and ready its business team for global revenue growth.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e618-e12 mh6-1p mh6-9" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e618-e13 mh6-v"></div></div></div></div><div class="x-section e618-e14 mh6-0 mh6-2 mh6-3"><div class="x-row x-container max width e618-e15 mh6-a mh6-d mh6-e mh6-g mh6-j mh6-m"><div class="x-row-inner"><div class="x-col e618-e16 mh6-v mh6-x"><span class="x-image e618-e17 mh6-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Probance-e1689944398611.png" width="2621" height="1206" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e618-e18 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-n"><div class="x-row-inner"><div class="x-col e618-e19 mh6-v"><div class="x-text x-text-headline e618-e20 mh6-y mh6-z mh6-11 mh6-1c mh6-1d mh6-1e mh6-1f mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">ChallengeS</h2></div></div></div></div><div class="x-col e618-e21 mh6-v"><div class="x-text x-text-headline e618-e22 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e618-e23 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Define go-to-market
strategy</h3></div></div></div></div><div class="x-col e618-e24 mh6-v"><div class="x-text x-text-headline e618-e25 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e618-e26 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Clarify the messaging</h3></div></div></div></div></div></div><div class="x-row x-container max width e618-e27 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-o"><div class="x-row-inner"><div class="x-col e618-e28 mh6-v"></div><div class="x-col e618-e29 mh6-v"><div class="x-text x-text-headline e618-e30 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e618-e31 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Refine the brand</h3></div></div></div></div><div class="x-col e618-e32 mh6-v"><div class="x-text x-text-headline e618-e33 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">04</p></div></div></div><div class="x-text x-text-headline e618-e34 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Scale sales</h3></div></div></div></div></div></div><div class="x-row x-container max width e618-e35 mh6-a mh6-c mh6-d mh6-f mh6-h mh6-p mh6-q"><div class="x-row-inner"><div class="x-col e618-e36 mh6-v"><div class="x-text x-text-headline e618-e37 mh6-y mh6-z mh6-11 mh6-1c mh6-1d mh6-1e mh6-1f mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">SolutionS</h2></div></div></div></div><div class="x-col e618-e38 mh6-v"><span class="x-image e618-e39 mh6-1q mh6-1r mh6-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e40 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1j mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e618-e41 mh6-v"><span class="x-image e618-e42 mh6-1q mh6-1s mh6-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e43 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">FUNDRAISING<br />PITCH</h3></div></div></div></div><div class="x-col e618-e44 mh6-v"><span class="x-image e618-e45 mh6-1q mh6-1r mh6-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e46 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div></div></div><div class="x-row x-container max width e618-e47 mh6-a mh6-c mh6-d mh6-f mh6-h mh6-p mh6-r"><div class="x-row-inner"><div class="x-col e618-e48 mh6-v"></div><div class="x-col e618-e49 mh6-v"><span class="x-image e618-e50 mh6-1q mh6-1s mh6-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e51 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Website</h3></div></div></div></div><div class="x-col e618-e52 mh6-v"><span class="x-image e618-e53 mh6-1q mh6-1s mh6-1t"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e54 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1k mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e618-e55 mh6-v"><span class="x-image e618-e56 mh6-1q mh6-1s mh6-1v"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/growth-marketing-.png" width="42" height="43" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e618-e57 mh6-y mh6-11 mh6-16 mh6-17 mh6-19 mh6-1e mh6-1i mh6-1l mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES<br />ENABLEMENT</h3></div></div></div></div></div></div></div><div class="x-section e618-e58 mh6-0 mh6-2 mh6-4"><div class="x-row x-container max width e618-e59 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-s"><div class="x-row-inner"><div class="x-col e618-e60 mh6-v mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e618-e61 mh6-1x"><div class="x-div e618-e62 mh6-1x"><div class="x-slide-container-viewport is-loading e618-e63 mh6-1y" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e618-e64 mh6-1z" data-x-slide=""><div class="x-text x-text-headline e618-e65 mh6-y mh6-14 mh6-15 mh6-16 mh6-17 mh6-1c mh6-1f mh6-1m mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">”Eleius pivoted us from a technology company to a marketing company with a tech focus. By repositioning our offer with a unique value proposition, our sales went through the roof.“</h2></div></div></div><div class="x-text x-text-headline e618-e66 mh6-y mh6-z mh6-11 mh6-14 mh6-1c mh6-1d mh6-1f mh6-1n mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Emmanuel Duhesme</strong>, Probance CEO</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e618-e67 mh6-20" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e618-e68 mh6-0 mh6-2 mh6-3"><div class="x-row x-container max width e618-e69 mh6-a mh6-c mh6-d mh6-e mh6-f mh6-j mh6-t"><div class="x-row-inner"><div class="x-col e618-e70 mh6-v"><div class="x-text x-text-headline e618-e71 mh6-y mh6-z mh6-11 mh6-1c mh6-1d mh6-1e mh6-1f mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e618-e72 mh6-v"><div class="x-text x-text-headline e618-e73 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Big brand marketing for all</h2></div></div></div><div class="x-text x-text-headline e618-e74 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">CEO Emmanuel Duhesme’s inspiration for Probance came from observing the uncanny relevance of Amazon's book recommendations over 15 years ago. As a trained mathematician and data professional he immediately recognized the sophistication behind the scenes. 
<br><br>
Emmanuel  set out to create a marketing automation platform to give SMBs the same and performance as big brands, but without the associated cost and complexity.
</p></div></div></div><div class="x-text x-text-headline e618-e75 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">International expansion in sight</h2></div></div></div><div class="x-text x-text-headline e618-e76 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">With a mature product, 100+ satisfied customers and the ability to compete with in the most sophisticated deployments, Probance set itself  an ambitious goal of rapidly acquiring 1,000 mid-market customers. Its #1 challenge: controlling its customer acquisition cost. Probance brought Eleius in to craft and execute a hypergrowth strategy.</p></div></div></div><div class="x-text x-text-headline e618-e77 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A springboard to hypergrowth
</h2></div></div></div><div class="x-text x-text-headline e618-e78 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Over a period of six months, Eleius repackaged and positioned Probance:
<br> 
✔️ Developed a positioning document to articulate Probance’s compelling value proposition to SMB buyers.
<br>
✔️Produced a companion sales guide comprising specific messaging by role and sector, competitive insights, objection handling, outreach emails, call scripts, and more.
</p></div></div></div><div class="x-text x-text-headline e618-e79 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Sales training for the win</h2></div></div></div><div class="x-text x-text-headline e618-e80 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">To ensure maximum impact and consistency, Eleius trained Probance's sales reps from its international sales hubs in interactive workshops. 
<br><br>
By enabling fluency and confidence in the new messaging and guided selling techniques, Probance improved its win metrics and its all-important customer acquisition cost.
</p></div></div></div><div class="x-text x-text-headline e618-e81 mh6-y mh6-11 mh6-12 mh6-14 mh6-15 mh6-16 mh6-17 mh6-1f mh6-1g mh6-1o mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Sales up 250% CAC down 35%</h2></div></div></div><div class="x-text x-text-headline e618-e82 mh6-y mh6-11 mh6-14 mh6-15 mh6-16 mh6-1b mh6-1c mh6-1f mh6-1h mh6-7 mh6-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Probance saw a 250% sales boost in 2021 while increasing its sales headcount by only 30%. 
<br><br>
Probance entered Spain in 2021, signing 45 customers in its first year. From the same office, it signed its  first UK customers in 2022. During the same period, Probance opened Montréal and signed its first 25 Canadian customers.
<br><br>
The kicker? Probance internationalized with no need for additional funding or marketing spend.
<br><br>
Because of the demonstrated success of its operating model and market positioning, Probance will expand into the APAC and LATAM regions viai Singapore and Bogotá. From its HQ and 4 sales hubs, Probance is able to reach 28% of its global market by serving prospects in 3 languages.
</p></div></div></div></div></div></div></div><div class="x-section e618-e83 mh6-0 mh6-5"><div class="x-row e618-e84 mh6-a mh6-c mh6-f mh6-i mh6-u"><div class="x-row-inner"><div class="x-col e618-e85 mh6-v"><span class="x-image e618-e86 mh6-1q mh6-1s mh6-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Probance-2.png" width="990" height="2513" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/probance/">Probance</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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		<item>
		<title>Fieldbox</title>
		<link>https://eleius.com/growth-stories/fieldbox/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 11:00:48 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Impact]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<category><![CDATA[Performance]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=819</guid>

					<description><![CDATA[<p>FieldboxEleius Tees French AI Leader Up to Scale Globally, with Positioning &#38; BrandingFieldbox sought the expertise of Eleius to effectively convey their distinctive promise of empowering industrial businesses with guaranteed AI uptime.Challenge01Stand out in a crowded marketplace02Redefine the brand image03Sell globallySolutionPRODUCTMARKETINGBrandingWEBSITESALESTRAININGSuccess StoryA French leader bringing AI to industryFieldbox is a fast growing services company that specializes in building and running ... </p>
<div><a href="https://eleius.com/growth-stories/fieldbox/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/fieldbox/">Fieldbox</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e819-e1 mmr-0 mmr-1"><div class="x-row x-container max width e819-e2 mmr-8 mmr-9 mmr-a mmr-b mmr-c mmr-j mmr-k"><div class="x-row-inner"><div class="x-col e819-e3 mmr-u"></div><div class="x-col e819-e4 mmr-u mmr-v"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/wemaik-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e819-e5 mmr-x mmr-y mmr-z mmr-10 mmr-11 mmr-12 mmr-13 mmr-4 mmr-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Fieldbox</p></div></div></div></div><div class="x-col e819-e6 mmr-u"></div></div></div><div class="x-row x-container max width e819-e7 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-l"><div class="x-row-inner"><div class="x-col e819-e8 mmr-u"></div><div class="x-col e819-e9 mmr-u mmr-w"><div class="x-text x-text-headline e819-e10 mmr-x mmr-11 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-17 mmr-18 mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Tees French AI Leader Up to Scale Globally, with Positioning &amp; Branding</h1></div></div></div><div class="x-text x-text-headline e819-e11 mmr-x mmr-y mmr-11 mmr-12 mmr-19 mmr-1a mmr-1b mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Fieldbox sought the expertise of Eleius to effectively convey their distinctive promise of empowering industrial businesses with guaranteed AI uptime.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e819-e12 mmr-1m mmr-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e819-e13 mmr-u"></div></div></div></div><div class="x-section e819-e14 mmr-0 mmr-2"><div class="x-row x-container max width e819-e15 mmr-8 mmr-b mmr-c mmr-e mmr-f mmr-j mmr-m"><div class="x-row-inner"><div class="x-col e819-e16 mmr-u mmr-w"><span class="x-image e819-e17 mmr-1n"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Fieldbox.png" width="2758" height="1265" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e819-e18 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-n"><div class="x-row-inner"><div class="x-col e819-e19 mmr-u"><div class="x-text x-text-headline e819-e20 mmr-x mmr-y mmr-13 mmr-1a mmr-1c mmr-1d mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e819-e21 mmr-u"><div class="x-text x-text-headline e819-e22 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e819-e23 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Stand out in a crowded marketplace</h2></div></div></div></div><div class="x-col e819-e24 mmr-u"><div class="x-text x-text-headline e819-e25 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e819-e26 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Redefine the brand image</h2></div></div></div></div></div></div><div class="x-row x-container max width e819-e27 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-o"><div class="x-row-inner"><div class="x-col e819-e28 mmr-u"></div><div class="x-col e819-e29 mmr-u"><div class="x-text x-text-headline e819-e30 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e819-e31 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Sell globally</h2></div></div></div></div><div class="x-col e819-e32 mmr-u"></div></div></div><div class="x-row x-container max width e819-e33 mmr-8 mmr-a mmr-b mmr-d mmr-g mmr-p mmr-q"><div class="x-row-inner"><div class="x-col e819-e34 mmr-u"><div class="x-text x-text-headline e819-e35 mmr-x mmr-y mmr-13 mmr-1a mmr-1c mmr-1d mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e819-e36 mmr-u"><span class="x-image e819-e37 mmr-1n mmr-1o mmr-1p"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e38 mmr-x mmr-15 mmr-16 mmr-18 mmr-1d mmr-1g mmr-1h mmr-1i mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e819-e39 mmr-u"><span class="x-image e819-e40 mmr-1n mmr-1p mmr-1q"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/index.png" width="65" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e41 mmr-x mmr-14 mmr-15 mmr-16 mmr-18 mmr-1d mmr-1h mmr-1j mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Branding</h3></div></div></div></div><div class="x-col e819-e42 mmr-u"><span class="x-image e819-e43 mmr-1n mmr-1p mmr-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/website.png" width="79" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e44 mmr-x mmr-15 mmr-16 mmr-18 mmr-1d mmr-1g mmr-1h mmr-1j mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">WEBSITE</h3></div></div></div></div></div></div><div class="x-row x-container max width e819-e45 mmr-8 mmr-a mmr-b mmr-f mmr-g mmr-h mmr-p mmr-r"><div class="x-row-inner"><div class="x-col e819-e46 mmr-u"></div><div class="x-col e819-e47 mmr-u"><span class="x-image e819-e48 mmr-1n mmr-1p mmr-1r"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e819-e49 mmr-x mmr-15 mmr-16 mmr-18 mmr-1d mmr-1g mmr-1h mmr-1k mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">SALES<br />TRAINING</h3></div></div></div></div><div class="x-col e819-e50 mmr-u"></div><div class="x-col e819-e51 mmr-u"></div></div></div></div><div class="x-section e819-e52 mmr-0 mmr-2"><div class="x-row x-container max width e819-e53 mmr-8 mmr-a mmr-b mmr-c mmr-d mmr-j mmr-s"><div class="x-row-inner"><div class="x-col e819-e54 mmr-u"><div class="x-text x-text-headline e819-e55 mmr-x mmr-y mmr-13 mmr-1a mmr-1c mmr-1d mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e819-e56 mmr-u"><div class="x-text x-text-headline e819-e57 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A French leader bringing AI to industry</h2></div></div></div><div class="x-text x-text-headline e819-e58 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Fieldbox is a fast growing services company that specializes in building and running AI-powered solutions for industrial operations. The company brings together expert consultants with career experience in industry, skilled data scientists and developers. Thanks to its unique focus on bringing the power of AI to industry, the company has grown rapidly since its initial launch in 2014, securing top tier references, and establishing itself as a leader in its home market of France.</p></div></div></div><div class="x-text x-text-headline e819-e59 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The need to set themselves apart</h2></div></div></div><div class="x-text x-text-headline e819-e60 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">From its headquarters in Bordeaux, Fieldbox set its sights on global expansion, with a focus on European and Asian markets. To support the company’s international goals, the marketing team sought out the services of an expert agency that would overhaul the company’s brand identity and revamp its website. Its leadership team also identified a strong need to set its offer apart in a competitive global marketplace overflowing with providers all touting data science services.</p></div></div></div><div class="x-text x-text-headline e819-e61 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Positioning Fieldbox in a category of one</h2></div></div></div><div class="x-text x-text-headline e819-e62 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius was selected to take on the challenge of repositioning and relaunching Fieldbox, beginning with a six-week product marketing deep dive to define and author the company’s global positioning and messaging strategy. We rapidly honed in on what made Fieldbox unique: not only did it create stellar AI-powered applications for industrial players, it also committed to keeping those apps up and running under stringent SLAs. This ability to guarantee uptime was a key differentiator in an industry like manufacturing operations, where any failure can be catastrophic, and AI simply cannot be the weakest link in the chain. Eleius coined the term “AI Builder-Operator” and authored a detailed, in-depth marketing bible that documented and packaged the company’s ability to service specific industrial sectors, including lean manufacturing, oil & gas, discrete manufacturing and more. And we wrote three case studies that clearly demonstrated how Fieldbox delivered on its unique AI Builder-Operator promise.</p></div></div></div><div class="x-text x-text-headline e819-e63 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Global branding and a new website - check!</h2></div></div></div><div class="x-text x-text-headline e819-e64 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Once we had zeroed in on what made Fieldbox’s offer truly unique, we moved on to creating a new visual identity and branding that clearly communicated their expertise in industrial AI. From there, we redesigned the company website, clearly positioning them as a trusted partner to industrial businesses—one that stands behind a promise of guaranteed AI uptime and continuity of operations. We put special care into ensuring website visitors could navigate down to very specific packaged solutions, tailored specifically to their industries and lines of business.</p></div></div></div><div class="x-text x-text-headline e819-e65 mmr-x mmr-10 mmr-12 mmr-13 mmr-14 mmr-15 mmr-16 mmr-1e mmr-1l mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Eleius tees Fieldbox up to scale globally</h2></div></div></div><div class="x-text x-text-headline e819-e66 mmr-x mmr-12 mmr-13 mmr-14 mmr-15 mmr-19 mmr-1a mmr-1f mmr-5 mmr-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius closed out the assignment with a sales training session on the new company messaging. In record time, we had armed Fieldbox with the positioning, identity and website it needed to scale globally. 
<br><br>
Thanks to Eleius, the sales team now operates under a common umbrella, defined by a strong identity and a simple, unique promise: Fieldbox is a trusted partner to industrial businesses because it commits to AI uptime.  And the sales process is now streamlined, thanks to the work we did packaging the company’s offer by industry sector and line-of-business solutions.
</p></div></div></div></div></div></div></div><div class="x-section e819-e67 mmr-0 mmr-3"><div class="x-row e819-e68 mmr-8 mmr-a mmr-d mmr-i mmr-t"><div class="x-row-inner"><div class="x-col e819-e69 mmr-u"><span class="x-image e819-e70 mmr-1n mmr-1p mmr-1s"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Fieldbox-2.png" width="1980" height="4015" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/fieldbox/">Fieldbox</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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		<title>Webdrone</title>
		<link>https://eleius.com/growth-stories/webdrone/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 09:00:05 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<guid isPermaLink="false">https://eleius.com/?page_id=738</guid>

					<description><![CDATA[<p>WebdroneEleius Empowers Webdrone with Compelling Thought Leadership ContentWebdrone turned to Eleius to author the ebooks and infographics it needed to convince buyers of the superiority of its SaaS solution that hunts down counterfeit on the web. Challenge01Define the value02Produce lead gen contentSolutionPRODUCTMARKETINGEBOOKINFOGRAPHICSuccess StoryHunting down counterfeits on the webWebdrone offers a unique SaaS platform that enables sellers of counterfeit products on ... </p>
<div><a href="https://eleius.com/growth-stories/webdrone/" class="more-link">Read More</a></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/webdrone/">Webdrone</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e738-e1 mki-0 mki-1"><div class="x-row x-container max width e738-e2 mki-8 mki-9 mki-a mki-b mki-c mki-h mki-i"><div class="x-row-inner"><div class="x-col e738-e3 mki-p"></div><div class="x-col e738-e4 mki-p mki-q"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/adloop-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e738-e5 mki-s mki-t mki-u mki-v mki-w mki-x mki-y mki-4 mki-5 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Webdrone</p></div></div></div></div><div class="x-col e738-e6 mki-p"></div></div></div><div class="x-row x-container max width e738-e7 mki-8 mki-a mki-b mki-c mki-d mki-h mki-j"><div class="x-row-inner"><div class="x-col e738-e8 mki-p"></div><div class="x-col e738-e9 mki-p mki-r"><div class="x-text x-text-headline e738-e10 mki-s mki-w mki-x mki-y mki-z mki-10 mki-11 mki-12 mki-13 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Eleius Empowers Webdrone with Compelling Thought Leadership Content</h1></div></div></div><div class="x-text x-text-headline e738-e11 mki-s mki-t mki-w mki-x mki-14 mki-15 mki-16 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Webdrone turned to Eleius to author the ebooks and infographics it needed to convince buyers of the superiority of its SaaS solution that hunts down counterfeit on the web.
</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e738-e12 mki-1f mki-7" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e738-e13 mki-p"></div></div></div></div><div class="x-section e738-e14 mki-0 mki-2"><div class="x-row x-container max width e738-e15 mki-8 mki-b mki-c mki-e mki-h mki-k"><div class="x-row-inner"><div class="x-col e738-e16 mki-p mki-r"><span class="x-image e738-e17 mki-1g"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-laptop-Webdrone.png" width="2758" height="1265" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e738-e18 mki-8 mki-a mki-b mki-c mki-d mki-h mki-l"><div class="x-row-inner"><div class="x-col e738-e19 mki-p"><div class="x-text x-text-headline e738-e20 mki-s mki-t mki-y mki-15 mki-17 mki-18 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e738-e21 mki-p"><div class="x-text x-text-headline e738-e22 mki-s mki-v mki-x mki-y mki-z mki-10 mki-11 mki-19 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e738-e23 mki-s mki-x mki-y mki-z mki-10 mki-14 mki-15 mki-1a mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Define the value</h2></div></div></div></div><div class="x-col e738-e24 mki-p"><div class="x-text x-text-headline e738-e25 mki-s mki-v mki-x mki-y mki-z mki-10 mki-11 mki-19 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e738-e26 mki-s mki-x mki-y mki-z mki-10 mki-14 mki-15 mki-1a mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Produce lead gen content</h2></div></div></div></div></div></div><div class="x-row x-container max width e738-e27 mki-8 mki-a mki-b mki-d mki-f mki-m"><div class="x-row-inner"><div class="x-col e738-e28 mki-p"><div class="x-text x-text-headline e738-e29 mki-s mki-t mki-y mki-15 mki-17 mki-18 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e738-e30 mki-p"><span class="x-image e738-e31 mki-1g mki-1h mki-1i"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e738-e32 mki-s mki-10 mki-11 mki-13 mki-18 mki-1b mki-1c mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">PRODUCT<br />MARKETING</h3></div></div></div></div><div class="x-col e738-e33 mki-p"><span class="x-image e738-e34 mki-1g mki-1i mki-1j"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e738-e35 mki-s mki-10 mki-11 mki-13 mki-18 mki-1b mki-1d mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">EBOOK</h3></div></div></div></div><div class="x-col e738-e36 mki-p"><span class="x-image e738-e37 mki-1g mki-1i mki-1j"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e738-e38 mki-s mki-10 mki-11 mki-13 mki-18 mki-1b mki-1d mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">INFOGRAPHIC</h3></div></div></div></div></div></div></div><div class="x-section e738-e39 mki-0 mki-2"><div class="x-row x-container max width e738-e40 mki-8 mki-a mki-b mki-c mki-d mki-h mki-n"><div class="x-row-inner"><div class="x-col e738-e41 mki-p"><div class="x-text x-text-headline e738-e42 mki-s mki-t mki-y mki-15 mki-17 mki-18 mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e738-e43 mki-p"><div class="x-text x-text-headline e738-e44 mki-s mki-v mki-x mki-y mki-z mki-10 mki-11 mki-19 mki-1e mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Hunting down counterfeits on the web</h2></div></div></div><div class="x-text x-text-headline e738-e45 mki-s mki-x mki-y mki-z mki-10 mki-14 mki-15 mki-1a mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Webdrone offers a unique SaaS platform that enables sellers of counterfeit products on the darkweb and social media to be tracked and identified. 
<br><br>
The company uses advanced technologies to penetrate online communities, capture legally accepted proof of fraudulent activities, and offer a unique ability to build a legal case against criminals.
</p></div></div></div><div class="x-text x-text-headline e738-e46 mki-s mki-v mki-x mki-y mki-z mki-10 mki-11 mki-19 mki-1e mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">The hunt turns to high- impact marketing content</h2></div></div></div><div class="x-text x-text-headline e738-e47 mki-s mki-x mki-y mki-z mki-10 mki-14 mki-15 mki-1a mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The company came to Eleius with a request for the production of thought leadership materials. Their global lead generation campaigns needed compelling, high-value content to establish authority in the space, while shaping the conversation in a way that positions Webdrone as the clear solution.</p></div></div></div><div class="x-text x-text-headline e738-e48 mki-s mki-v mki-x mki-y mki-z mki-10 mki-11 mki-19 mki-1e mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">From concept to content</h2></div></div></div><div class="x-text x-text-headline e738-e49 mki-s mki-x mki-y mki-z mki-10 mki-14 mki-15 mki-1a mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius applied a rigorous methodology to rapidly produce effective marketing assets. We first wrote a positioning document that detailed the company’s unique value proposition and product capabilities. We then rapidly leveraged the positioning deliverable to create an enticing ebook that aimed to educate the professionals in charge of online counterfeit detection at corporates worldwide on best practices in seeking, identifying, and building winning legal cases. 
<br><br>
Eleius also converted the ebook into two crisp infographics. The company was able to rapidly benefit from sharp, on-message assets and incorporated them into their global ABM campaigns. The three content pieces produced by Eleius are also available in the <a href="https://webdrone.fr" style="text-decoration: underline; color: #2C2C2C">knowledge center</a> section of its website.</p></div></div></div><div class="x-text x-text-headline e738-e50 mki-s mki-v mki-x mki-y mki-z mki-10 mki-11 mki-19 mki-1e mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Content-driven lead generation </h2></div></div></div><div class="x-text x-text-headline e738-e51 mki-s mki-x mki-y mki-z mki-10 mki-14 mki-15 mki-1a mki-5 mki-6 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Eleius enabled the company to scale its lead generation globally, harvesting leads using the high-quality marketing assets produced by Eleius.</p></div></div></div></div></div></div></div><div class="x-section e738-e52 mki-0 mki-3"><div class="x-row e738-e53 mki-8 mki-a mki-d mki-g mki-o"><div class="x-row-inner"><div class="x-col e738-e54 mki-p"><span class="x-image e738-e55 mki-1g mki-1i mki-1k"><img decoding="async" src="https://eleius.com/wp-content/uploads/2023/07/Mockup-bottom-Webdrone-1.png" width="990" height="1895" alt="Image" loading="lazy"></span></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/webdrone/">Webdrone</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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			</item>
		<item>
		<title>Splio</title>
		<link>https://eleius.com/growth-stories/splio/</link>
		
		<dc:creator><![CDATA[admin7084]]></dc:creator>
		<pubDate>Mon, 24 Jul 2023 06:00:57 +0000</pubDate>
				<category><![CDATA[Clarity]]></category>
		<category><![CDATA[Gallery-Clarity]]></category>
		<category><![CDATA[Gallery-Home]]></category>
		<category><![CDATA[Gallery-Performance]]></category>
		<category><![CDATA[Growth Stories]]></category>
		<category><![CDATA[Impact]]></category>
		<guid isPermaLink="false">http://eleius.com/?page_id=176</guid>

					<description><![CDATA[<p>SplioGlobal SaaS Vendor Successfully Pivots to Loyalty Marketing CategoryAfter a significant platform upgrade, Splio called on us to define its new positioning in time for a global launch.Challenge01Reposition new product for global launch 02Train international sales teams on new positioningSolutionProduct MarketingContentSales Training“Eleius’ structured approach meant that we quickly saw positioning deliverables and were able to stick to our tight global ... </p>
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<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/splio/">Splio</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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										<content:encoded><![CDATA[<div id="cs-content" class="cs-content"><div class="x-section e176-e1 m4w-0 m4w-1 m4w-2"><div class="x-row x-container max width e176-e2 m4w-b m4w-c m4w-d m4w-e m4w-f m4w-k m4w-l"><div class="x-row-inner"><div class="x-col e176-e3 m4w-x"></div><div class="x-col e176-e4 m4w-x m4w-y"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/splio-barre.png" alt="Image" loading="lazy" style="object-fit: scale-down; object-position: center;"/></div></div><div class="x-text x-text-headline e176-e5 m4w-11 m4w-12 m4w-13 m4w-14 m4w-15 m4w-16 m4w-17 m4w-18 m4w-7 m4w-8 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Splio</p></div></div></div></div><div class="x-col e176-e6 m4w-x"></div></div></div><div class="x-row x-container max width e176-e7 m4w-b m4w-d m4w-e m4w-f m4w-g m4w-k m4w-m"><div class="x-row-inner"><div class="x-col e176-e8 m4w-x"></div><div class="x-col e176-e9 m4w-x m4w-z"><div class="x-text x-text-headline e176-e10 m4w-11 m4w-14 m4w-16 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1c m4w-1d m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h1 class="x-text-content-text-primary">Global SaaS Vendor Successfully Pivots to Loyalty Marketing Category</h1></div></div></div><div class="x-text x-text-headline e176-e11 m4w-11 m4w-12 m4w-14 m4w-16 m4w-17 m4w-1e m4w-1f m4w-1g m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">After a significant platform upgrade, Splio called on us to define its new positioning in time for a global launch.</h2></div></div></div><a class="x-anchor x-anchor-button has-graphic e176-e12 m4w-1t m4w-a" tabindex="0" href="#" data-x-effect="{&quot;durationBase&quot;:&quot;300ms&quot;}"><div class="x-anchor-content"><span class="x-graphic" aria-hidden="true"><i class="x-icon x-graphic-child x-graphic-icon x-graphic-primary" aria-hidden="true" data-x-icon-o="&#xf107;"></i></span></div></a></div><div class="x-col e176-e13 m4w-x"></div></div></div></div><div class="x-section e176-e14 m4w-0 m4w-3 m4w-4"><div class="x-row x-container max width e176-e15 m4w-b m4w-e m4w-f m4w-h m4w-k m4w-n"><div class="x-row-inner"><div class="x-col e176-e16 m4w-x m4w-z"><span class="x-image e176-e17 m4w-1u"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/mock-up-splio.png" width="4320" height="1884" alt="Image" loading="lazy"></span></div></div></div><div class="x-row x-container max width e176-e18 m4w-b m4w-d m4w-e m4w-f m4w-g m4w-k m4w-o"><div class="x-row-inner"><div class="x-col e176-e19 m4w-x"><div class="x-text x-text-headline e176-e20 m4w-11 m4w-12 m4w-14 m4w-18 m4w-1f m4w-1h m4w-1i m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Challenge</h2></div></div></div></div><div class="x-col e176-e21 m4w-x"><div class="x-text x-text-headline e176-e22 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e176-e23 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Reposition new product for global launch </h2></div></div></div></div><div class="x-col e176-e24 m4w-x"><div class="x-text x-text-headline e176-e25 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e176-e26 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Train international sales teams on new positioning</h2></div></div></div></div></div></div><div class="x-row x-container max width e176-e27 m4w-b m4w-d m4w-e m4w-g m4w-i m4w-p"><div class="x-row-inner"><div class="x-col e176-e28 m4w-x"><div class="x-text x-text-headline e176-e29 m4w-11 m4w-12 m4w-14 m4w-18 m4w-1f m4w-1h m4w-1i m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Solution</h2></div></div></div></div><div class="x-col e176-e30 m4w-x"><span class="x-image e176-e31 m4w-1u m4w-1v m4w-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/product-marketing-1.png" width="208" height="194" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e176-e32 m4w-11 m4w-14 m4w-1a m4w-1b m4w-1d m4w-1i m4w-1l m4w-1m m4w-1n m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Product
Marketing</h3></div></div></div></div><div class="x-col e176-e33 m4w-x"><span class="x-image e176-e34 m4w-1u m4w-1w m4w-1x"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/content.png" width="100" height="50" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e176-e35 m4w-11 m4w-14 m4w-1a m4w-1b m4w-1d m4w-1i m4w-1l m4w-1m m4w-1o m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Content</h3></div></div></div></div><div class="x-col e176-e36 m4w-x"><span class="x-image e176-e37 m4w-1u m4w-1v m4w-1w"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/ICONS-Expertises_produits-15-e1689795423135.png" width="425" height="298" alt="Image" loading="lazy"></span><div class="x-text x-text-headline e176-e38 m4w-11 m4w-14 m4w-19 m4w-1a m4w-1b m4w-1d m4w-1i m4w-1m m4w-1p m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Sales Training</h3></div></div></div></div></div></div></div><div class="x-section e176-e39 m4w-0 m4w-3 m4w-5"><div class="x-row x-container max width e176-e40 m4w-b m4w-d m4w-e m4w-f m4w-g m4w-k m4w-q"><div class="x-row-inner"><div class="x-col e176-e41 m4w-x m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-div e176-e42 m4w-1y"><div class="x-div e176-e43 m4w-1y"><div class="x-slide-container-viewport is-loading e176-e44 m4w-1z" data-x-slide-container="{&quot;snap&quot;:true,&quot;scrollBySlide&quot;:true,&quot;int&quot;:&quot;click off&quot;,&quot;autoplay&quot;:&quot;interval&quot;}"><div class="x-slide-container-content x-container max width"><div class="x-slide-container is-inline is-paged"><div class="x-slide e176-e45 m4w-20" data-x-slide=""><div class="x-text x-text-headline e176-e46 m4w-11 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1f m4w-1q m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">“Eleius’ structured approach meant that we quickly saw positioning deliverables and were able to stick to our tight global launch deadline.”</h2></div></div></div><div class="x-text x-text-headline e176-e47 m4w-11 m4w-12 m4w-14 m4w-17 m4w-18 m4w-1f m4w-1h m4w-1r m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary"><strong>Mireille Messine</strong>, Chief Executive Officer, Splio</h3></div></div></div></div></div></div></div></div><ul class="x-slide-pagination is-row x-hide-lg x-hide-md x-hide-sm x-hide-xl x-hide-xs e176-e48 m4w-21" data-x-slide-pagination=""></ul></div></div></div></div></div><div class="x-section e176-e49 m4w-0 m4w-3 m4w-4"><div class="x-row x-container max width e176-e50 m4w-b m4w-d m4w-e m4w-f m4w-g m4w-k m4w-r"><div class="x-row-inner"><div class="x-col e176-e51 m4w-x"><div class="x-text x-text-headline e176-e52 m4w-11 m4w-12 m4w-14 m4w-18 m4w-1f m4w-1h m4w-1i m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Success Story</p></div></div></div></div><div class="x-col e176-e53 m4w-x"><div class="x-text x-text-headline e176-e54 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-1s m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Repositioning for a Global Launch</h2></div></div></div><div class="x-text x-text-headline e176-e55 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Originally an email service provider, Splio evolved to a comprehensive SaaS loyalty marketing platform designed to seamlessly connect online and offline customer experiences. After raising significant funding, the company identified marketing as an area that needed attention. </p></div></div></div><div class="x-text x-text-headline e176-e56 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-1s m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A Trusted Partner to Author New Messaging</h2></div></div></div><div class="x-text x-text-headline e176-e57 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">Confident after hearing about Eleius&rsquo; previous work, Splio asked us to author a positioning document using our proven methodology.<br /><br />Through workshops and detailed industry research, Splio and Eleius were able to position the company within its new market space. Eleius also trained the company&rsquo;s sales leadership team on Splio&rsquo;s new positioning and messaging.</p></div></div></div><div class="x-text x-text-headline e176-e58 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-1s m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">A Foundation Document for All Marketing Activity</h2></div></div></div><div class="x-text x-text-headline e176-e59 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">The positioning document laid the foundations for the company&rsquo;s marketing strategy, subsequent rebrand, and ongoing content production.<br /><br />Eleius also authored datasheets for each of Splio&rsquo;s seven core modules.<br /><br />Following the rebrand and repositioning, Splio hired a seasoned Chief Marketing Officer based on Eleius&rsquo; recommendation to continue the work. The company successfully launched in China, France, Spain, Italy, Brazil and Poland.</p></div></div></div></div></div></div></div><div class="x-section e176-e60 m4w-0 m4w-2 m4w-3"><div class="x-row x-container max width e176-e61 m4w-b m4w-d m4w-e m4w-f m4w-g m4w-k m4w-s"><div class="x-row-inner"><div class="x-col e176-e62 m4w-x"><div class="x-text x-text-headline e176-e63 m4w-11 m4w-12 m4w-14 m4w-18 m4w-1f m4w-1h m4w-1i m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h2 class="x-text-content-text-primary">Results</h2></div></div></div></div><div class="x-col e176-e64 m4w-x"><div class="x-text x-text-headline e176-e65 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">01</p></div></div></div><div class="x-text x-text-headline e176-e66 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Company positioned in 3 months</h3></div></div></div></div><div class="x-col e176-e67 m4w-x"><div class="x-text x-text-headline e176-e68 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">02</p></div></div></div><div class="x-text x-text-headline e176-e69 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Collateral developed for core platform and individual offerings</h3></div></div></div></div></div></div><div class="x-row x-container max width e176-e70 m4w-b m4w-d m4w-e m4w-f m4w-g m4w-k m4w-t"><div class="x-row-inner"><div class="x-col e176-e71 m4w-x"></div><div class="x-col e176-e72 m4w-x"><div class="x-text x-text-headline e176-e73 m4w-11 m4w-14 m4w-15 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1b m4w-1j m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><p class="x-text-content-text-primary">03</p></div></div></div><div class="x-text x-text-headline e176-e74 m4w-11 m4w-14 m4w-17 m4w-18 m4w-19 m4w-1a m4w-1e m4w-1f m4w-1k m4w-8 m4w-9 x-effect-exit" data-x-effect="{&quot;scroll&quot;:true,&quot;offsetTop&quot;:&quot;10%&quot;,&quot;offsetBottom&quot;:&quot;10%&quot;,&quot;behaviorScroll&quot;:&quot;fire-once&quot;}"><div class="x-text-content"><div class="x-text-content-text"><h3 class="x-text-content-text-primary">Messaging rolled out across France, Spain, Italy, Brazil, China and Poland</h3></div></div></div></div><div class="x-col e176-e75 m4w-x"></div></div></div></div><div class="x-section e176-e76 m4w-0 m4w-6"><div class="x-row e176-e77 m4w-b m4w-d m4w-g m4w-j m4w-u m4w-v"><div class="x-row-inner"><div class="x-col e176-e78 m4w-x m4w-10"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/splio-brochure-1.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e176-e79 m4w-x m4w-10"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/splio-ipad.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div><div class="x-row e176-e80 m4w-b m4w-d m4w-g m4w-j m4w-u m4w-w"><div class="x-row-inner"><div class="x-col e176-e81 m4w-x m4w-10"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/splio-mobile.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div><div class="x-col e176-e82 m4w-x m4w-10"><div class="x-bg"><div class="x-bg-layer-lower-img"><img decoding="async" src="https://eleius.com/wp-content/uploads/2022/06/splio-buy-twice-2.jpg" alt="Image" loading="lazy" style="object-fit: cover; object-position: center;"/></div></div></div></div></div></div></div>
<p>L’article <a rel="nofollow" href="https://eleius.com/growth-stories/splio/">Splio</a> est apparu en premier sur <a rel="nofollow" href="https://eleius.com">ELEIUS</a>.</p>
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