Archives des Gallery-Impact - ELEIUS

Callr

admin7084 — Mon, 24 Jul 2023 21:00:54 +0000

Callr

Callr Calls on Eleius for Full Outsourced Marketing

The low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.

Challenge

Define go-to-market strategy

Clarify the messaging

Refine the brand

Scale sales

Solution

GO-TO- MARKET STRATEGY

PRODUCT MARKETING

Branding

WEBSITE

Content

EVENT

Success Story

Creating the tools to build better business conversations

Callr is a communications and conversation analytics solution that gives companies the tools they need to build conversations into their apps and business processes.

Founded in 2011 as a registered telecommunications carrier, Callr is an early pioneer of the Communications platform-as-a-service category.

Seeking the new opportunities for growth

Callr came to Eleius seeking a better understanding of its customers and markets in order to better steer its product, sales and marketing efforts.

In effect, although Callr kept detailed data on the evolution of the services its customers were consuming, it was harder for them to determine what defined their most attractive customers: their ultimate line of business, the countries where they operated, what they were building, and how their own markets were moving.

Uncovering the most attractive use cases and markets

Eleius led a strategic assignment to determine Callr’s ideal customer profiles and to home in on the specific niches and use cases it needed to focus on to grow:

Enhanced and resegmented its customer database to understand growth, profitability, customer cohorts, and product-market fit.

Identified, scored and sized niches to defend, grow and explore.

Interviewed users to discover their challenges and where they saw the most value.

Effective application of strategy

Having assessed that Callr’s strengths and market potential lay in facilitating high-consideration transactions, in the property and automotive sectors in particular, Callr was then able to more effectively focus its efforts and to serve an industry-wide shift to marketplace and technology-enabled business models in these sectors.

From there on, we we moved to to rebrand and relaunch the company:

Category design: Used the recent uptick in interest in AI speech analytics to update the positioning of “call tracking” as “conversation intelligence”.

Created specific messaging by sector and buyer persona concentrating on business benefits.

Developed a fresh brand identity.

Designed a website to enable guided selling.

L’article Callr est apparu en premier sur ELEIUS.

Datalog

admin7084 — Mon, 24 Jul 2023 20:00:06 +0000

Datalog

Unlocking the US Market: How Eleius Empowered Datalog's Global Expansion

From positioning to lead generation, Eleius transformed Datalog's marketing strategy and spearheaded their successful entry into the US market.

Challenge

Define the value

Clarify the messaging

Launch in US

Generate leads

Solution

Product Marketing

Brand
GUIDELINES

Website

SALES PRESENTATION

EBOOK

VIDEO

EVENT

LEAD
GENERATION

"Eleius is much more than an international agency—their team is the global extension of my marketing department. I rely on Eleius to help me position, message, and brand Datalog, and execute global lead generation for our company from Paris. This is truly unique."

Bernard Duhoux, Head of Marketing

Success Story

A 20-year-old software firm eyeing the US market

Datalog built a comprehensive Treasury Management System that stands out in the global market for cash management solutions with its unique modularity, breadth and flexibility. With a new SaaS offering, it set its sights on global opportunities.

An in-house + outsourced marketing partnership

Datalog tapped Eleius to augment their existing in-house resources, bring an international market perspective, and take them to the next level. We were hired to position the company, rebrand it and launch it at the top US event in its category.

Building the launchpad

In the first phase, Eleius successfully articulated Datalog’s benefits to corporate treasurers, designed a new brand identity, released a new website, and produced tools to carry the message through sales channels.

Scalable lead generation

In the next phase, Eleius’ growth team took over the go-to-market campaign. Datalog had just one representative in North America, but efforts from Paris were effective at generating new leads via industry event activations, PPC campaigns, landing pages, and email sequences.

Looking ahead

With more to do, Datalog is depending on Eleius as its turnkey marketing partner. Our mission moving forward is to increase visibility in the market, create SEO content, streamline sales operations, and generate more leads.

L’article Datalog est apparu en premier sur ELEIUS.

Connecting Food

admin7084 — Mon, 24 Jul 2023 19:00:47 +0000

Connecting Food

Blockchain-Based Food Confidence Platform Entrusts Marketing to Eleius

Eleius helped ConnectingFood to define its market positioning, develop crisp messaging, rebrand and relaunch its website and ready its sales team for global market success.

Challenge

Define the value

Clarify the messaging

Refine the brand

Equip sales

Solution

Product Marketing

Brand
Guidelines

Website

EBOOK

SALES PRESENTATION

Success Story

An industry ripe for change

Connecting Food enables smart track & trace of food supply chains from farm to fork, leveraging smart blockchain technology.

A team spread thin across many target personas

Connecting Food’s platform is built for all players across the full supply chain, including end consumers, manufacturers and raw material producers. This created the need for Connecting Food market to a diverse range of organizations all at once. But with a small marketing and sales team, explaining their value had become a job only the co-founders could do well.

Blue-chip competition

Well-established supply chain and ERP software suppliers dominated their product category. But Eleius saw an opportunity to create a new space dedicated to the food industry: the Food Confidence Platform. Using blockchain and techniques necessary to manage perishable products all the way from farm to fork, Connecting Food could claim they are the only team capable of solving the industry’s problems.

A-to-Z positioning, branding, and relaunch

In phase 1, we created a new product category, positioned the company’s full product vision, articulated its messaging, refreshed the brand, built a new website and produced an accompanying sales presentation.

In phase 2, we generated and scored a backlog of marketing content pieces, then executed on a keystone whitepaper on the value of blockchain to the food supply chain.

Eleius tees up global sales team for success

We wrapped up the mission with a training session to make sure the whole sales team was armed and ready to sell Connecting Food’s unique platform globally.

L’article Connecting Food est apparu en premier sur ELEIUS.

Oodrive

admin7084 — Mon, 24 Jul 2023 16:00:02 +0000

Oodrive

Eleius Repositions and Relauches Europe’s First Trusted Collaboration Suite

Oodrive turned to Eleius to transform its messaging, branding and run lead generation campaigns.

Challenge

Define the value

Clarify the messaging

Refine the brand

Relaunch the company

Solution

PRODUCT
MARKETING

Branding

WEBSITE

VIDEO

SALES PRESENTATION

GROWTH
CAMPAIGN

"Eleius was instrumental in helping us reposition, rebrand and relaunch Oodrive. The positioning work done by Eleius was world class. And the new brand identity produced by Eleius is sleek and professional."

Stanislas de Remur, CEO, Oodrive

Success Story

Demand on the upswing

In 2021, with an upswing in demand for secure and sovereign collaboration solutions in Europe, Oodrive set its sight on growing its sales outside of its home market in France.

A new identify and relaunch

The company’s management team decided that it needed a messaging and branding refresh to support its new ambitions and started to look for a marketing partner to lead its international relaunch.

1 Rebrand x 6 Languages

Eleius offered to fully position, message, brand and relaunch Oodrive in English, French, Spanish, Dutch, Italian and German.

Oodrive was impressed with the graphic design portfolio of Eleius, its unique approach based on the preliminary authoring of a detailed positioning platform prior to rebranding, strong expertise in relaunching software vendors, its unique ability to produce all marketing assets in English first and then “transcreate” them into all other primary European languages with skilled tech savvy copywriters in all languages.

Positioning to their strengths

A 10-week assignment by a duo of Eleius product marketers followed a rigorous process to author a document detailing the company’s unique value proposition, positioning, and messaging, at the corporate level down to individual products in the Oodrive suite.

In particular, the Eleius messaging assignment led to position the company as offering “Europe’s first trusted collaboration suite”. A number of case studies were authored to guide future customer testimonial best practices in relaying the company’s key messaging and selling points.

Global launch, and beyond

In less than 6 months, the mission to relaunch Oodrive was accomplished. Eleius participated in a company wide kick-off to reveal the new identity and all the new marketing and sales assets it had produced.

Eleius then led agile iterative lead generation campaigns for Oodrive over a period of one year.

The collaboration enabled the company to step up its lead generation game, integrate its marketing and sales team better, and progressively adopt key growth hacking and campaign.

L’article Oodrive est apparu en premier sur ELEIUS.

Per Angusta

admin7084 — Mon, 24 Jul 2023 14:00:11 +0000

Per Angusta

Procurement Software Disruptor Identifies Unique Value Proposition for International Sales Success

Eleius helped Per Angusta to clearly articulate its value proposition and better communicate with its buyer personas.

Challenge

Clarify positioning

Identify unique value proposition

Identify key job roles to target

Solution

Product Marketing

Branding

Website

“Eleius has been instrumental in enabling us to grow in France and abroad. With the help of the Eleius marketing team, we are now preparing to expand into the US market.”

Pierre Lapree, CEO and Founder, Per Angusta

Success Story

International Aspirations

Per Angusta’s software is a game changer for procurement professionals, enabling teams to better collaborate and demonstrate the true impact of their actions on the business.

The company was experiencing success in its native France as well as in Europe. It wanted to not only sustain and accelerate this growth, but to replicate it internationally. To do this it needed to clarify its unique value proposition and create more targeted messaging for each of its buyer personas.

Tried and Tested Methodologies

Rigorous workshops with the Per Angusta team in conjunction with industry research enabled us to identify the platform’s unique value proposition. We were able to identify the specific buyer personas that Per Angusta needed to target. The specific procurement related pain points of each buyer were identified and we were able to concisely articulate how Per Angusta solved each. Eleius Product Marketers detailed all of this in a positioning document.

Next, we completely revamped Per Angusta’s website. Copy was written to reflect the newly identified value proposition and dedicated pages were created for each of Per Angusta’s buyer personas and targeted verticals. Our design team redesigned the whole website, upgrading Per Angusta’s visual identity to outshine its global competitors.

Targeted Communication for High-Intent Lead Generation

Per Angusta can now efficiently communicate its value to each of its buyer personas, drive lead generation, accelerate sales and grow its brand awareness.

Results

Clear strategic market positioning

Accelerated lead generation in France and abroad

Crisp, on-target messaging

Successful preparation for entry into the US market

L’article Per Angusta est apparu en premier sur ELEIUS.

Probance

admin7084 — Mon, 24 Jul 2023 12:00:30 +0000

Probance

Eleius Launches World First Lights Out Marketing Automation Platform

In under five months, Eleius helped Probance to define its market positioning, develop crisp messaging, rebrand itself, and ready its business team for global revenue growth.

ChallengeS

Define go-to-market strategy

Clarify the messaging

Refine the brand

Scale sales

SolutionS

Product Marketing

FUNDRAISING
PITCH

Branding

Website

Content

SALES
ENABLEMENT

”Eleius pivoted us from a technology company to a marketing company with a tech focus. By repositioning our offer with a unique value proposition, our sales went through the roof.“

Emmanuel Duhesme, Probance CEO

Success Story

Big brand marketing for all

CEO Emmanuel Duhesme’s inspiration for Probance came from observing the uncanny relevance of Amazon's book recommendations over 15 years ago. As a trained mathematician and data professional he immediately recognized the sophistication behind the scenes.

Emmanuel set out to create a marketing automation platform to give SMBs the same and performance as big brands, but without the associated cost and complexity.

International expansion in sight

With a mature product, 100+ satisfied customers and the ability to compete with in the most sophisticated deployments, Probance set itself an ambitious goal of rapidly acquiring 1,000 mid-market customers. Its #1 challenge: controlling its customer acquisition cost. Probance brought Eleius in to craft and execute a hypergrowth strategy.

A springboard to hypergrowth

Over a period of six months, Eleius repackaged and positioned Probance:
✔️ Developed a positioning document to articulate Probance’s compelling value proposition to SMB buyers.
✔️Produced a companion sales guide comprising specific messaging by role and sector, competitive insights, objection handling, outreach emails, call scripts, and more.

Sales training for the win

To ensure maximum impact and consistency, Eleius trained Probance's sales reps from its international sales hubs in interactive workshops.

By enabling fluency and confidence in the new messaging and guided selling techniques, Probance improved its win metrics and its all-important customer acquisition cost.

Sales up 250% CAC down 35%

Probance saw a 250% sales boost in 2021 while increasing its sales headcount by only 30%.

Probance entered Spain in 2021, signing 45 customers in its first year. From the same office, it signed its first UK customers in 2022. During the same period, Probance opened Montréal and signed its first 25 Canadian customers.

The kicker? Probance internationalized with no need for additional funding or marketing spend.

Because of the demonstrated success of its operating model and market positioning, Probance will expand into the APAC and LATAM regions viai Singapore and Bogotá. From its HQ and 4 sales hubs, Probance is able to reach 28% of its global market by serving prospects in 3 languages.

L’article Probance est apparu en premier sur ELEIUS.

Fieldbox

admin7084 — Mon, 24 Jul 2023 11:00:48 +0000

Fieldbox

Eleius Tees French AI Leader Up to Scale Globally, with Positioning & Branding

Fieldbox sought the expertise of Eleius to effectively convey their distinctive promise of empowering industrial businesses with guaranteed AI uptime.

Challenge

Stand out in a crowded marketplace

Redefine the brand image

Sell globally

Solution

PRODUCT
MARKETING

Branding

WEBSITE

SALES
TRAINING

Success Story

A French leader bringing AI to industry

Fieldbox is a fast growing services company that specializes in building and running AI-powered solutions for industrial operations. The company brings together expert consultants with career experience in industry, skilled data scientists and developers. Thanks to its unique focus on bringing the power of AI to industry, the company has grown rapidly since its initial launch in 2014, securing top tier references, and establishing itself as a leader in its home market of France.

The need to set themselves apart

From its headquarters in Bordeaux, Fieldbox set its sights on global expansion, with a focus on European and Asian markets. To support the company’s international goals, the marketing team sought out the services of an expert agency that would overhaul the company’s brand identity and revamp its website. Its leadership team also identified a strong need to set its offer apart in a competitive global marketplace overflowing with providers all touting data science services.

Positioning Fieldbox in a category of one

Eleius was selected to take on the challenge of repositioning and relaunching Fieldbox, beginning with a six-week product marketing deep dive to define and author the company’s global positioning and messaging strategy. We rapidly honed in on what made Fieldbox unique: not only did it create stellar AI-powered applications for industrial players, it also committed to keeping those apps up and running under stringent SLAs. This ability to guarantee uptime was a key differentiator in an industry like manufacturing operations, where any failure can be catastrophic, and AI simply cannot be the weakest link in the chain. Eleius coined the term “AI Builder-Operator” and authored a detailed, in-depth marketing bible that documented and packaged the company’s ability to service specific industrial sectors, including lean manufacturing, oil & gas, discrete manufacturing and more. And we wrote three case studies that clearly demonstrated how Fieldbox delivered on its unique AI Builder-Operator promise.

Global branding and a new website - check!

Once we had zeroed in on what made Fieldbox’s offer truly unique, we moved on to creating a new visual identity and branding that clearly communicated their expertise in industrial AI. From there, we redesigned the company website, clearly positioning them as a trusted partner to industrial businesses—one that stands behind a promise of guaranteed AI uptime and continuity of operations. We put special care into ensuring website visitors could navigate down to very specific packaged solutions, tailored specifically to their industries and lines of business.

Eleius tees Fieldbox up to scale globally

Eleius closed out the assignment with a sales training session on the new company messaging. In record time, we had armed Fieldbox with the positioning, identity and website it needed to scale globally.

Thanks to Eleius, the sales team now operates under a common umbrella, defined by a strong identity and a simple, unique promise: Fieldbox is a trusted partner to industrial businesses because it commits to AI uptime. And the sales process is now streamlined, thanks to the work we did packaging the company’s offer by industry sector and line-of-business solutions.

L’article Fieldbox est apparu en premier sur ELEIUS.

Adloop

admin7084 — Mon, 24 Jul 2023 07:00:31 +0000

Adloop

Adtech Disruptor Clarifies Its Value Proposition for Sales Success

Adloop wanted to explain its technological breakthrough with clarity so that its value could be more readily understood by buyers.

ChallengeS

Reposition company

Identify unique value proposition

Harmonize company communication on all channels

SolutionS

Go-to-Market Strategy

Product Marketing

Branding

Website

Content

Marketing Database

“Eleius helped us clarify how we engage prospects and to steal the narrative – and business – from the competition.”

Iban Touchet, CEO and Founder, Incremys

Success Story

Developing a Compelling Value Proposition

To help accelerate sales cycles, Adloop needed clearer positioning and a differentiated value proposition.

Eleius conducted workshops and competitive research, and talked to customers interviews to better understand the value that its media optimization solution brings to them.

Creating an Impactful and Engaging Website

The first outcome was a comprehensive positioning document. This lays out Adloop’s value proposition and key differentiators in relation to alternative approaches. Adloop now uses this document as a reference to produce all ongoing sales, marketing, and corporate communications.

The next stage was to overhaul Adloop’s website. The website copy was developed to reflect the newly identified value proposition and directly address the identified buyers.

Generating High-Intent Prospects

Adloop now benefits from a meaningfully differentiated value proposition specific to its buyer niche. Its messaging is now consistently executed to more reliably generate high-intent prospects.

Results

Clear market positioning

Crisp, on-target messaging

Increased volume of qualified leads

L’article Adloop est apparu en premier sur ELEIUS.

Prevision

admin7084 — Mon, 24 Jul 2023 05:00:45 +0000

Prevision

Enterprise AI Visionary Entrusts Marketing to Eleius

In under six months, Eleius helped Prevision to define its market positioning, develop crisp messaging, generate leads, and ready its sales team for global market success.

Challenge

Define go-to-market
strategy

Clarify the messaging

Refine the brand

Prime sales pipeline

Solution

Product Marketing

Branding

Website

SALES PRESENTATION

EVENT
SIGNAGE

GROWTH
MARKETING

Success Story

Removing roadblocks to Enterprise AI

In the early 2020s, AI was already promising to change the world and to revolutionize business. In reality, most enterprise AI initiatives were stuck in bottlenecks due to talent shortages and production difficulties. Prevision had a vision to remedy the situation: A new type of platform to automate and open up the the creation, deployment and exploitation of AI-powered apps to citizen developers.

With initial successes under its belt at French retail banks, and technology that outperformed the market, the company was rewarded by inclusion in Gartner’s Magic Quadrant for Cloud AI Developer Services as a Visionary.

Prevision was also well reputed for its expertise in quantum computing (algorithm development and quantum neural networks) which it was integrating into its platform.

Prevision now wanted to shift gears: Hire sales, raise funds to go global and to complete its vision for an end-to-end platform and marketplace.

Scaling globally in a demanding market

Prevision faced steep hurdles to enter the US, its largest potential market.

The market was massive but already fiercely contested. Furthermore, the US market is extremely demanding in terms of messaging clarity and marketing execution.

With no in-house team or time to build one, Prevision engaged Eleius to be its marketing partner to pave the way for its expansion plans.

Full-service marketing on demand

As part of the relaunch, Eleius :

Positioned Prevision as a democratized AI Platform designed for the enterprise, recognizable within established categories and differentiated with regard to its competitors.

Developed specific messaging for its Citizen Data Scientist, CDO, CIO and CxO audiences.

Methodically documented its capabilities and key use cases.

Interviewed customers to chronicle their testimonials.

Created a distinctive brand identity reflective of its promises of simplicity and breaking bottlenecks.

Deployed its messaging and branding across an attractive, in-depth website designed for guided selling.

Priming the sales pipeline

As a next step, Eleius trained the sales teams and ran finely targeted global lead generation campaigns leveraging its analyst coverage in order to prime the company’s sales pipeline while benefiting from a low acquisition cost.

As a result of the engagement, Prevision succeeded in its funding round.

L’article Prevision est apparu en premier sur ELEIUS.

Archives des Gallery-Impact - ELEIUS

Callr

Callr Calls on Eleius for Full Outsourced Marketing

The low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.

Challenge

Define go-to-market strategy

Clarify the messaging

Refine the brand

Scale sales

Solution

GO-TO- MARKET STRATEGY

PRODUCT MARKETING

Branding

WEBSITE

Content

EVENT

Creating the tools to build better business conversations

Seeking the new opportunities for growth

Uncovering the most attractive use cases and markets

Effective application of strategy

Datalog

Datalog

Unlocking the US Market: How Eleius Empowered Datalog's Global Expansion

From positioning to lead generation, Eleius transformed Datalog's marketing strategy and spearheaded their successful entry into the US market.

Challenge

Define the value

Clarify the messaging

Launch in US

Generate leads

Solution

Product Marketing

BrandGUIDELINES

Website

SALES PRESENTATION

EBOOK

VIDEO

EVENT

LEADGENERATION

"Eleius is much more than an international agency—their team is the global extension of my marketing department. I rely on Eleius to help me position, message, and brand Datalog, and execute global lead generation for our company from Paris. This is truly unique."

Bernard Duhoux, Head of Marketing

A 20-year-old software firm eyeing the US market

An in-house + outsourced marketing partnership

Building the launchpad

Scalable lead generation

Looking ahead

Connecting Food

Connecting Food

Blockchain-Based Food Confidence Platform Entrusts Marketing to Eleius

Eleius helped ConnectingFood to define its market positioning, develop crisp messaging, rebrand and relaunch its website and ready its sales team for global market success.

Challenge

Define the value

Clarify the messaging

Refine the brand

Equip sales

Solution

Product Marketing

BrandGuidelines

Website

EBOOK

SALES PRESENTATION

An industry ripe for change

A team spread thin across many target personas

Blue-chip competition

A-to-Z positioning, branding, and relaunch

Eleius tees up global sales team for success

Oodrive

Eleius Repositions and Relauches Europe’s First Trusted Collaboration Suite

Oodrive turned to Eleius to transform its messaging, branding and run lead generation campaigns.

Challenge

Define the value

Clarify the messaging

Refine the brand

Relaunch the company

Solution

PRODUCTMARKETING

Branding

WEBSITE

VIDEO

SALES PRESENTATION

GROWTH CAMPAIGN

Brand
GUIDELINES

LEAD
GENERATION

Brand
Guidelines

PRODUCT
MARKETING

GROWTH
CAMPAIGN

FUNDRAISING
PITCH

SALES
ENABLEMENT

PRODUCT
MARKETING

SALES
TRAINING