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Quanta

Full-Service Marketing for Web Performance Vendor Sets Stage for Global Growth

Full-Service Marketing for Web Performance Vendor Sets Stage for Global Growth

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Challenge

01

Define market positioning

02

Identify target personas

03

Develop compelling value proposition

04

Define vision, mission and ambition

Solution

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Product Marketing

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Branding

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Website

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Content

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Marketing database

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DATA SCIENCE

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Events

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inside sales

“Eleius became an integral part of our team. They enabled us to refine our positioning and rapidly deploy an effective marketing strategy. Thanks to our pre-scored marketing database, we can now target and prioritize prospects with laser precision.”

Romain Lamaison, Co-founder and CEO, Quanta

    Success Story

    Articulating the Company’s DNA

    Quanta enables business and digital teams to collaborate to optimize web performance.

    To pursue its growth, Quanta needed to ensure that it’s product was positioned correctly and to clarify its value proposition.

    Through workshops and one-on-one interviews, Eleius and Quanta were able to define Quanta’s DNA: why it exists and the value it offers. We were able to express Quanta’s unique value proposition in a crisp language that resonates with its target buyer personas.

    A Tool Box for Effective Lead Generation

    The second stage of the mission was to completely redesign Quanta’s website to reflect its new value proposition. The result is a visually appealing and conversion-oriented website.

    Eleius also produces ongoing content for Quanta, including case studies, customer videos and blog articles to generate and nurture leads.

    Prioritizing Sales and Marketing Efforts

    The final stage of the mission was to construct Quanta’s pre-scored prospecting database to enable Sales and Marketing to reach the company’s most valuable prospects. Quanta can now roll out highly targeted and personalized marketing campaigns and have meaningful sales conversations with high-value prospects.

    Results

    01

    Clear market positioning

    02

    Crisp on-target marketing messaging

    03

    Instant access to in-market prospects, prioritized by propensity to buy

    04

    Highly targeted Account Based Marketing campaigns

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